Gifting is one of the vital elements of India’s culture and heritage. The gifting market in India is approximately Rs.2,50,000 crores out of which Rs.1,20,000 crores are corporate gifting and it is growing rapidly at 200% per annum.
A decade ago, gifting was appreciated by how well-known the brand name on it is. Corporate gifting trends in 2022 have changed drastically.
Not only do gifts make employees feel their efforts are being seen and valued, but also benefit your business by motivating them to work even harder. However, corporate gifting 2022 is no more restricted to welcoming employees, year-end gifting, anniversary gifts, and party favors, but also as a part of the retention and employee engagement strategies. It is important to maintain cordial relationships with your clients and customers as well. After all, they are the ones who contribute to the success of your business. Diwali is a perfect occasion to show how important they are by giving them the latest corporate gifts.
Here are a few corporate gifting trends in 2022 that you should know or at least consider this year:
Handing eco-friendly corporate gifts is a trend that’s here to stay. Customers and clients love to do business with brands that are committed to the health of the environment, and employees take pride in working for companies that practice sustainability.
Flavor Packed Food Hampers
You can never go wrong when it comes to food hampers as there is no better gift than the gift of good food. Apart from the traditional sweets, salty and savory offerings are also becoming a popular choice for gifting.
Desk Organizers & Stationery
What better way to ask your employees to resume office after the never-ending lockdown due to the pandemic? Some of the options include stationery, planners, smartphone holders, and calendars.
The best gifts are uniquely customized, so it’s no surprise that personalization has emerged as a significant trend in corporate gifting. Personalizing gifts for each giftee is what makes the gift exclusive and heartfelt. A personalized gift is an effective gift to boost your team’s morale. You can either engrave your company name or customize it with your employee’s name to make them feel even more special.
Latest corporate gifts are known to have a personal touch and it could help in cultivating a personal relationship. This is essential to build new relationships, especially when you are bidding on new clients and customers.
Work From Home Gifts
As companies are letting their employees work from home amidst the pandemic, retaining them has been an equal challenge. Companies are partaking in the corporate gifting trends in 2022 as a way to hold onto them. A simple and cute gesture like gifting a journal, stationery, or a mug also does the job.
Digital Gift Cards
Since the COVID pandemic, digital transactions have seen a spike. Subsequently, digital gift cards are one of the latest corporate gifts preferred by employers. It provides more flexibility as your employees can choose their gifts based on their wants and needs. Moreover, as a business owner, it simplifies your task of selecting the perfect gift.
Everyone has days when they feel they need a little pick-me-up. And that’s where self-care comes into the picture. Self-care is one of the popular corporate gifting trends of 2022, partially because the pandemic has taken a toll on all of us.
Lockdown has been hard for everyone and it has made people more conscious about their health and well-being. The number of people prioritizing their health has been increasing, which is great to have a healthy work-life balance. For people who have been in quarantine or are unable to go outside, these kits make an ideal choice for gifting. Some of the latest corporate gifts include gym memberships, healthy food hampers, essential oils, and aroma diffusers.
Without a doubt, tech is the number-one category for corporate gifting trends in 2022. Everybody uses it, everybody has it, and if they don’t have it, they want it. It is not something that could be kept in a drawer and be forgotten later. There is a diverse range of tech products that can fit your employees’ needs and your budget. If you have a huge number of employees, you can opt for items such as wireless headphones, smart watches, portable speakers, etc. The best part about gifting tech is the number of options across all pricing.
To conclude, corporate gifting trends 2022 is all about gifting products that touch the hearts of our employees, clients, and customers. As a leader, it is your responsibility to make them feel chosen, valued, and respected for all their contributions.
Choose from these unique and creative gifts and make their festive season memorable.
We bring to you India’s Biggest Corporate Gifting Trade Exhibition – Giftex; it has been a corporate gifting solution since last 33 years. We have exhibitors from all over India; small and big companies who excel in corporate gifting and has varied gifting options and gifting solutions as per needs.
Come visit Giftex from 3rd August to 6th August @ Nehru Centre, Worli, Mumbai and find out the perfect for your business.
Register for Visiting Giftex here – https://giftex.in/giftex-registration-2022/