Genda Phool: contemporary Indian mithai

Genda Phool is a contemporary Indian mithai brand, born out of an innate love for mithai. Founded by Shweta Agarwal, Genda Phool aims to bring together the radiance of marigold and the warmth of the delectable love of mithai together in a box that resonates with the gaiety of celebration.

With thoughtfully sourced premium ingredients and meticulously mapped recipes by experts from across the country, every piece culminates into a signature flavor with rich texture for a nostalgic indulgence. The brand envisions bringing a new charm to gifting through its delicious sweets and bespoke packaging


New Product Launch; Baked Mathis :
  • Peri Peri Mathi
  • Basil Pine Nut Mathi
  • Nolen Gur Mathi
  • Oregano Cheese Mathi


If any, future plans;
Our plan is to launch a physical store in Mumbai soon.


Reasons for participation in Giftex 2022;


Genda Phool is a contemporary Indian mithai brand with luxury mithai offerings and premium packaging which envisions bringing a new charm to gifting.


Giftex is India’s largest Trade Show and with Giftex we look forward to meeting individuals and companies that seek premium packaged contemporary mithai for gifting.