After making their dazzling debut on television during the Indian Premier League (IPL) second edition concluded earlier this year, the highly adorable and popular egg-headed Zoozoos have found their way onto birthday cakes, T-shirts, shoes, comic strips, newspaper mastheads, wedding cards, key chains and now even rakhis. Smart local and Chinese marketers are fast cashing in on their rapport with fans.
E-commerce site Indiangiftsportal.com stocks products that feature the Zoozoos. In a span of fortnight, the website sold over 100 Zoozoo rakhis, according to its MD Manan Sharma. The Zoozoo rakhi costs Rs300 and includes a handmade box, a card, along with credit card and courier charges. The cute Zoozoo characters are made and sourced from China, whereas the attractive rakhi ribbons and threads have been added here.
Meanwhile, their original creator Vodafone Essar will soon come up with official Zoozoo merchandise in collaboration with retail chain Shopper’s Stop. A senior official from the shopping chain was quoted as saying in The Mint publication that they are already in discussions and are very close to finalizing the deal.
The development was confirmed by a sr. advertising executive, according to whom Shopper’s Stop was scouting for reliable suppliers to make quality Zoozoo merchandise. Shoppers Stop is most likely to manufacture as well as market zestful Zoozoo T-shirts, clocks, dolls, bags, mugs etc. These are sure to be among the most popular gift items once they are released in the market, depending on their price range.
The merchandise should be possibly within a couple of months, the report mentioned executive creative director (South Asia), O & M, Rajiv Rao, as saying. Incidentally, Rajiv Rao created the much fancied Zoozoo campaign.
Shoppers Stop has already produced branded accessories and apparel for films like Om Shanti Om and the Saif Ali starrer Love Aaj Kal. They are giving branded character merchandise a try.
The Zoozoo rakhi and other merchandise – branded or otherwise – should make memorable collectibles.