Raksha Bandhan sure is the most awaited occasion siblings look forward to. Apart from being an opportunity to show their deepest feelings for each other, the festival also presents an exciting opportunity to exchange heart-felt gifts. Insightful articles appearing in the mainstream newspapers tracked this trend.

Take a look what this ToI report has to say, “There has been an evident transition in the gifting trend on Rakhi. Forget those 1,000 bucks brothers dished out from their pockets. Rakhi gifting is much bigger now.”

Owing to several exciting promotions, the concept of gifting has clearly changed, Attractive sales ‘n’ deals are now arranged to lure discerning siblings on the eve of d Rakhi.

New Delhi based model-cum-DJ Barkha Kaul was quoted as saying, “Earlier it was only some cash sisters got from their brothers. Now things have changed. It’s more about showing off. One can say that sisters have become much more demanding because the advertising industry is getting stronger with several new packages and promotions designed for Raksha Bandhan. In my case, my brother being ten years younger to me and not earning yet, I didn’t really expect anything from him. Instead I like buying stuff for him.”

Another interesting report, titled ‘unique gift this raksha bandhan’ listed some off-beat ideas that brothers considered to please their sisters. Among them were gift ideas such as pampering package at the spa, an exclusive trip to foreign shores, a dental care package, a hamper with beverages, confectionaries, and health food items, as well as cell phone coded with vouchers that can be used to buy a wide range of items at various online and retail outlets.

Take the case of a new job aspirant Devarshi Shag who gifted his sister a unique spa experience at Udaipur’s Angsana Spa (Radisson Plaza). “She loves pampering herself, so I felt this would be the perfect gift for her,” the proud brother was quoted as saying.

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