Can there be a much better way of celebrating Valentine’s Day than gifting a box of chocolate, a bunch of flowers, or indulging in a romantic dinner with your beloved? However, the occasion is not simply a celebration of pure love, but also as with many other seasonal festivities, a significant sales booster for many brands.
Can there be a much better way of celebrating Valentine’s Day than gifting a box of chocolate, a bunch of flowers, or indulging in a romantic dinner with your beloved? However, the occasion is not simply a celebration of pure love, but also as with many other seasonal festivities, a significant sales booster for many brands.

Mintel, a global research firm, compiled a special Valentine’s themed market stats. Here are some of the interesting facts it has come up with:

•Bubbling over with love? In the US, gifting is a primary motivation for buyers to purchase soap and bath products, with four in ten (38%) people buying specialty bath products as a gift, and a similar proportion (37%) also receiving gifts of bubble bath/bath salts.

•Over half (52%) of American women have received soap/bath specialty products (bubble bath, bath salts, etc.) as a gift from someone in 2012.

•Say it with flowers: 49% of Americans bought flowers for Valentine’s Day. 57% of Americans aged 35/44 bought flowers for Valentine’s Day versus 44% of 18-24s.

•52% of American consumers planned to purchase greeting cards for Valentine’s Day. On the other hand, 36% of American consumers planned an evening out for Valentine’s Day.

•A girl’s best friend? 34% of American men, who bought jewelry in the past two years, bought a (not wedding related) diamond ring. One in five (20%) Americans who have bought jewelry for someone in the past 2 years did it for Valentine’s Day.

•The smell of romance is in the air – nearly a quarter (31%) of consumers in the US say they use their more expensive fragrance products for special occasions only. 31% of Americans prefer musk scent fragrances and 29% citrus. In 2012 Americans spent $3.5 billion on fragrances: $ 2.2 billion on women’s fragrances and $1.3 billion on men’s fragrances.

•Sweets for your sweet? In the US, half (50%) of chocolate eaters buy chocolate for holidays or as a gift item. Milk chocolate is preferred by 57% of chocolate consumers in the US, with dark (33%) and white (10%) chocolate coming in a distant second and third.

• 67% of consumers aged 25-34 prefer milk chocolate compared to 50% of those aged 55-64. In 2012 Americans splashed $4.5 billion on seasonal chocolate.

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