Unraveling success secret of HUL’s vitality index project

In our recent blog, we discussed a unique initiative by Hindustan Unilever for all its employees. The company has set certain parameters that are meticulously measured, and a score is given to each employee on a vitality index score card.

The lower is the score, the better is an employee’s vitality;  a score of 0 to 4 puts the employee concerned in the green zone, a score of 5 to 6 slots one in the amber zone and a 7 plus score puts one in the red zone. Each employee is informed about his/her personal vitality score/color zone in a confidential manner.

Such relation building programs are a big boost to the employees’ morale and far more gainful than mere monetary rewards and incentives.  Of course, these measures succeed only if there’s a buy-in at the top! The top management committee ensured this. Another challenge was to create a buzz around the initiative. Mailers and posters like ‘Do you see red every time you see a staircase?’, or ‘Cool as a cucumber about your health? Don’t wait till it becomes red-hot’ were circulated.

In the next stage, employees were prompted to improve their vitality scores by conducting workshops  across the company’s different locations, through events such as Family Day, Walkathons, Vitality Exhibitions, nutritional menu counseling etc. Interactive sessions were held to teach the employees about the concept of BMI, ways of improving lifestyle, healthy diet to avoid/reduce weight gain as well as proper exercises for weight management.

The focus has been on scientific exercise methods, correct practical nutritional advice, and stress management techniques. The aim is to create health awareness so as to attain better fitness levels and enhanced lifestyle patterns. Workshops are conducted on post-retirement health planning for managers. At a basic level, the vitality index project reflects common sense: The healthier your employees, the more likely they’re to be (efficient) at work.

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