As we all know, festive occasions can be a great opportunity for companies to lure enthused customers. An interesting news report (‘Icing on the kite’ by Shreya Badola in The DNA India), refers how food and festivals tend to go hand in hand in India. Most of the festivals come with their very own special foodie feasts! The festive occasion of Makar Sankranti is no exception.

However, as the story adds, there has been not many tempting treats associated with the first major festival of the year, apart from the traditional til ladoos and khichdi. That though is fast changing thanks to several restaurants and popular food joints now coming up with unconventional Sankranti offerings like cupcakes, desserts and cakes. For example, Renaissance Mumbai Convention Centre Hotel is readying fusion sweets such as sesame & jaggery chocolate, sesame milifilli, etc.

Are you also looking to a celebrated with a host of interesting delicacies resembling activities synonymous with the festival? Well, there is no death of options – why no go for kite cakes – those with images of a child flying a kite. They are very much in demand…
The Monginis Foods marketing head, Viren Ghole, has been quoted as saying: “We’ve launched some special offerings on the eve of Makar Sankranti this year. People, not only in India but also abroad, can choose to gift the special Makar Sankranti Cake, special Til Gajak and Special Til Ladoos to their loved ones,” adding, these items are available on their website or over the counter.

DeliveryChef.in, an online food portal, has on offer pretty cupcakes and cakes. Entrepreneur Aditi Talreja, who runs the venture, mentions: “We believe in celebrating the festivals with loads of love, fun food and frolic, hence want to welcome the very first festival of the year with special cupcakes and cakes.”

Of course, there are many more unconventional sweet offerings going beyond cupcakes. The Crepe Station owner, Ravi Sharma, recommends special saffron waffles, also his personal favorite, for the occasion, apart from special winter muffins that they have also introduced…


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