Corporate Gifts v/s Promotional Giveaways.
Many a times, we often get confused between corporate gifts and promotional giveaways. We also interchange these words and use them as synonyms of each other.
Is there a difference between the both?
Well there is!
A corporate gift when given as a gift represents and carries your company.
You may counter argue that a promotional giveaway also sends forth the company’s name to clients, suppliers etc. but the main rationale for giving promotional giveaway is to promote either a company or a product.
So while promotional gifts may end with a mere keychain, pen with the company logo,
Corporate gifts are much beyond pens, keychains. It does not mean that corporate gifts have to necessarily be expensive, bulky.
But the important characteristic of corporate gifts is the receiver is of utmost importance. The corporate gift is chosen based on the receivers likes, dislikes, culture, nation, etc. In simple words, research has to be done.
For eg. If your target customer is adventurous, the ideal corporate gift could be rafting through the waters.
Just visualize, if you were to receive a gift and you realized it was a pen you would not value it that much but if you received a gift which is a week at a spa you would always remember that.
A corporate gift may not carry a company logo, while all promotional giveaways always do.
Related articles - Reward With Corporate Gift Promotional Items
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Tags: corporate gifts, corporate gifts v-s promotional gifts, promotional giveaways
