The term ‘Corporate Gifts’ is often used very liberally or loosely to denote voluntary give and take in the business world. Its interpretation is done differently by different people. And it obviously has different connotations to different people and occasions. The fact remains that corporate gifting is an integral element of any marketing and relationship building exercise.
There is no doubt about the fact that corporate gifting has gained in prominence in terms of relationship building with clients, customers and employees. In essence, you must retain a human touch to the whole program and not just convert it into a routine act. To make a corporate gifting program successful, here’s what you need to consider:
1. Define the Purpose of Giveaways.
2. Set Your Budget and Quantity.
3. Decide whether you want logo or not
4. Consider the personalization aspect.
5. Work out how you will distribute gift items – in person, mail, trade shows etc
In essence, have a fair idea of the person’s choice, the utility factor, durability as well as your budget. Make sure the gift will not antagonize the person. Preferably buy branded gift items or those from a reputed distributor or dealer. Look to negotiate while shopping for corporate gift items. Evaluate different gift ideas before you finalize one! This is exactly where the Giftex event comes into play.
In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex over the years can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform.
Trade & Technology Exposition Co. (India) Pvt. Ltd. has firmly established itself as a leading exhibition organizing company that hosts several events on different themes. The organizers are confident that the upcoming exhibition will be a huge success, too! Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.