In recent times, the broader concept of proactive and meaningful Corporate Social Responsibility is increasingly coming into spotlight. CSR is defined in context of how businesses respond to different stakeholders’ legal, social, environmental and ethical expectations.

There are though, not many specialized courses for preparing candidates to manage CSR issues within companies. With the Government of India making it mandatory in all corporate houses, Centre of Excellence in Mysore has launched a regular MBA in CSR (a course affiliated to the Mysore University).

Aircel has set up free mobile booths at affected locations in Uttarakhand, to offer victims and stranded people in the area to make free calls to their homes. These mobile booths are manned by Aircel team members, who are reaching out to as many victims as possible to help them establish contact with their families. The booths located at Koti Relief Camp in Tehri district are equipped with help desks, handsets with sufficient talktime and mobile charging units, all available free of cost.

The mobile booths have been set up to provide assistance to affected people coming in from Kedarnath, Rudraprayag and Gaurikund areas to the Koti Camp. The team from Aircel is also assisting people with other communication facilities regarding their further movements to base stations in Dehradun and Rishikesh. Furthermore, with a view to help general public in locating relatives who were in Uttarakhand during the recent calamity, Aircel also opened helpline numbers.

As part of its Corporate Social Responsibility (CSR), the Airports Authority of India (AAI) has decided to undertake rehabilitation of communities in couple of villages which are worst affected by the massive floods in Uttarakhand, as per a release. AAI would undertake these efforts in coordination with the state and local government authorities.

Elaborating on the concept of ‘corporate gifts with a social conscience’, Ann Charles had mentioned in The Forbes a couple of years ago: “Against the current backdrop of economic hardship with no end in sight, champagne and caviar may not always be the best idea for clients. Companies would do better to look for ways to differentiate and personalize gifts, and to establish an emotional connection with customers.”

It still holds true! The stage is now set for a more enlightened year of corporate giving. Corporate Social Responsibility gifting offers unique and thoughtful gifts that give back, while demonstrating a social consciousness that will set companies apart from competitors.

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