Giving a corporate gift is of utmost importance to take your branding exercise in the right direction. It goes to highlight the strengths and corporate philosophy of your organization. In this context, we must keep in mind some key aspects of a festive corporate gift program that are often overlooked. Keep the following tips in mind while planning your corporate gift strategy:
No surprise, the buzz about Giftex 2013 soon to be hosted in the capital city of Maharashtra, and financial capital of India as a whole, is reaching its crescendo, and the preparations for it are in full swing. The event is slated to take place in Mumbai, to be followed by the one in Bangalore.
All India-level advertising campaign that brings in wholesalers and retailers from every nook and corner of India is a key facet of the event. A well-focused and targeted media campaign also brings in the right quality of corporate buyers and managers of top companies across sectors. The organizers send out thousands of mailers to the people who really matter, including wholesalers and retailers all over India.
The organizers strive to promote the industry. Among the milestones is the formation of the Gifts & Stationery Association, comprising Wholesalers, Distributors, Retailers, Dealers spread across the length and breadth of India supports this exhibition. Each member receives a personalized invitation.
The organizers have put together an aggressive e-mail campaign as well. These e-mails will be sent to carefully researched lists targeting the buyers that you want to meet at the exhibition. A comprehensive website gives full information regarding the exhibition and would enable the companies desirous of participating to book their stalls through e-mail, as well.
This is your best opportunity for finalizing and fine tuning your festive corporate gifting plans.
GIFTEX STATIONEX & JUTEX
Venue: Sree Kanteerava Indoor Stadium, Kasturba Road, Bangalore – 560001
Date: Sep 6th – Sep 8th, 2013
Timing: 11.00 a.m. – 7.00 p.m.