In an age where digital advertising and social media marketing is given more importance than any other medium, the personal touch of corporate gifting and merchandising seems to be lost. Before we write it off as completely redundant, let’s see how effective corporate gifting can be when used as a marketing tool, as opposed to digital.

When it comes to setting up a marketing strategy, social media platforms have their own limitations. Breaking the user experience by plugging ads between the social feeds, doesn’t always work in the favour of brands. There are many instances available online where repetitive bombardment of ads ended up creating a negative impact on the brand’s image.

If we take the same marketing strategy and observe it from the gifting standpoint, the story is slightly different. According to a study conducted by Promotional Products Association International (PPAI), 83% of the consumers like receiving a promotional product along with an advertising message. Based on this statistic, if you have a gift that can weave a brand story without invading the customer’s privacy, you have already won half the battle.

Another area where social media marketing might fall behind promotional gifting is the ability to invoke brand recall. According to another PPAI study, 89% of the consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. Such an impact is hardly seen in the digital space.

Giftex 2017 - Corporate Gifting

 

Gifting and merchandising makes more sense when generating brand recall, because something that is sitting on your desk and/or used by you on a daily basis is likely to stay in your head longer than an ad you scroll past every time it pops up in your news feed.

The challenge is to make the target audience feel important than the product or brand. Innovative ideas incorporated within thoughtful gifts can help you break the personal barrier, without being too invasive that too at very affordable rates.

Giftex is organising India’s biggest corporate gifting exhibition of the year, where thousands of exclusive brands will exhibit their range of innovative gifts. You can walk in for free and experience how gifting can make your next marketing campaign a winner!

For Visitors Registration visit – bit.ly/Giftex2017

See you at Giftex 2017 !!

Related Posts

Brand Building

Gift Wrapped!

Time to thank for a successful wrap up of the 30th edition of Giftex. Staged last Friday 28th July 2017 at Nehru Center, Worli, Mumbai we are happy to announce that the 30th edition of Read more…

Corporate Gifting

Giftex 2017 Exhibitors Talk – Sky Goodies

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.  Sky Goodies is a brand of innovative paper products, based in Mumbai, and founded in 2013 by Amit Gudibanda and Misha Gudibanda. We Read more…

Corporate Gifting

Giftex 2017 Exhibitors Talk – Éntisi

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.  Q. What kind of product categories / sub categories do you offer for the Expo? Ans. Éntisi is a premium chocolate brand working Read more…