The Benefits of Promotional Items – Part 2

Here is a guide to making the most out of promo product’s advantages.

As our previous blog covered, one thing is clear that promotional products are an important part of the marketing mix. We have already discussed who are the people using promotional products and why are they using it. 

How Do Promotional Items Work?

There are various reasons for which promotional products can be used for example to break the ice between clients and company, attract new ones, to strengthen the bond with your existing customers to motivate employees and many more. Promotional products don’t just bear your company’s name and logo but deliver the message that your company wants to put across.  A study states that people receiving promotional products keep the product for a minimum up-to eight months depending on its utilitarian value. This proves that promotional products make a long-lasting impact in comparison with the traditional methods of marketing. At times, promotional products are given forward that increases the reach of your products than what you had aimed for. The lifespan of the promotional product in use depends on the type of product you are choosing and for whom.

Here are some advantages of including promotional products to your marketing mix

1. Increases Brand Visibility

With a good quality utilitarian product, you can be assured that your promotional product will be used for a longer time than any other advertising method. Once the product is out of reach it will still carry the brand recognition with the company logo. In case the product is given forward, it will increase the brand reach making it more effective.

2. Pocket-Friendly

There are variety of options that you can choose to be your promo product depending upon your need and budget. There is a promo product to fit each budget and purpose all you need to do is choose wisely.

3. Longer Life Span

Promotional products stay for a longer span than any other marketing pertaining to its utilitarian purpose. Also, they are re-gifted in some cases. This brings us to the conclusion that promotional products reach a wider audience than any other advertising.

4. Increases Loyalty

Giving away promotional products as corporate gifts speaks about the goodwill of your company and thus strengthens the bond between company and clients. A research data shows that 52% of people given a promotional item ended up doing business with that company.

5. Multipurpose

Versatility is a major plus point of promotional products. Promotional products give freedom to explore creative ways to promote your brand through promotional products. From packaging to customization it gives an array of options to place your branding.

To get a variety of options ready to be your promo products, Visit Giftex.

SAVE THE DATES: 2nd to 5th August 2019, Nehru Centre, Worli, Mumbai.

Image Courtesy: Google

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