The Benefits of Promotional Items

Here is a guide to make the most out of promo product’s advantages.

To make a company grow and compete, marketing strategies need to be very effective and at the same time fit in the budget. Corporate gifts come into the picture for the same reason.

The traditional marketing methods are fading away as the new ones are stepping in. Also, a study shows that millennials go for the new marketing methods over the older ones. Corporate gifts that send the message of gratitude towards clients/employees and at the same time do the branding. Promotional products fitting the requirement rightly make an ideal corporate gift. It is observed that 8 out of 10 do keep promotional merchandise for over a year, and about 88% also have a more favorable impression of the brand as a result. 


Here are some benefits of using promotional products and how they can help make your brand memorable and trustworthy.

Who Uses Promotional Items?

If you look close around you, you’ll find that 8 out of 10 people use promo products on the everyday basis. Be it MNCs or small business or even startups, every business uses promo items to get the benefits of its branding ease. Here are the top industries where promotional materials do wonders:

  • Real Estate
  • Education
  • Trade Show Marketers
  • Healthcare
  • Non-profit organizations

Why Use Promotional Products?

Send out a single promo product or make it a part of a complex marketing strategy, the effect is guaranteed.

Promo products increase the brand visibility and thus improve the outcome of marketing. A study says that adding promotional items. The same study concludes that despite people being bombarded with advertising messages, promotional products are effective in delivering their message accurate whilst being utilitarian.

A specific survey has shown that over 76% of the survey respondents remember the promo products they received over the past two years and the branding. This shows that the pro products have a long lasting effect on receivers and that too in the same or lesser price as required for traditional marketing.

To get a variety of options ready to be your promo products, Visit Giftex.

SAVE THE DATES: 2nd to 5th August 2019, Nehru Centre, Worli, Mumbai.

Image Courtesy:Google

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