You might have been advised that you need to ‘think beyond the boundaries’, to make your gifting ideas work. But by no ways this would mean going overboard. Be creative and not careless.

Let me give a practical example. Say, you’ve decided to present food baskets. But You should not gift basketful of yummy chocolates to a person on a strict diet or suffering from diabetes! It’s like indirectly mocking him. You need to know the person better before finalizing your choice, or else the whole idea will backfire.

Work out your budget

Depending on your clientele along with your marketing budget, you can either go for elegantly designed high-end objects or basic ones. In effect, gifting should be planned in advance, there by having sufficient time for negotiating the rates for the gifts and also availing discount facilities

Know the intangibles

Apart from the tangible aspects, other intangibles are equally important. Try to ensure the appropriateness of any gift or favor you give or receive. Be grateful to the person who gave a gift to you, with a nice note like: “You have really understood my taste. Mention how you plan to practically use the gift.

Want to refuse a gift…

In certain circumstances, you might not be in a position to receive a gift. However, its giver would perhaps refuse to take the gift back. This can be other way round, and the client might show unwillingness to accept a gift. Maintain a proper record of your formal or official interaction with the person. Make sure the appropriate authority next in your chain of command is always kept in the loop if such a situation emerges.

Be discreet

Being discreet is another important aspect while gifting. If you decide to only give gifts to some employees who are your friends, do so out of the office. Last but not the least, remembering everyone while giving gifts can go a long way in building and maintaining relationships. When gifting to staff, accommodate even the lower hierarchy. This passes a message that each person is valued in your organization and is treated as a vital part of it.


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