Raksha Bandhan sure is the most awaited occasion siblings look forward to. Apart from being an opportunity to show their deepest feelings for each other, the festival also presents an exciting opportunity to exchange heart-felt gifts. Insightful articles appearing in the mainstream newspapers tracked this trend.

Take a look what this ToI report has to say, “There has been an evident transition in the gifting trend on Rakhi. Forget those 1,000 bucks brothers dished out from their pockets. Rakhi gifting is much bigger now.”

Owing to several exciting promotions, the concept of gifting has clearly changed, Attractive sales ‘n’ deals are now arranged to lure discerning siblings on the eve of d Rakhi.

New Delhi based model-cum-DJ Barkha Kaul was quoted as saying, “Earlier it was only some cash sisters got from their brothers. Now things have changed. It’s more about showing off. One can say that sisters have become much more demanding because the advertising industry is getting stronger with several new packages and promotions designed for Raksha Bandhan. In my case, my brother being ten years younger to me and not earning yet, I didn’t really expect anything from him. Instead I like buying stuff for him.”

Another interesting report, titled ‘unique gift this raksha bandhan’ listed some off-beat ideas that brothers considered to please their sisters. Among them were gift ideas such as pampering package at the spa, an exclusive trip to foreign shores, a dental care package, a hamper with beverages, confectionaries, and health food items, as well as cell phone coded with vouchers that can be used to buy a wide range of items at various online and retail outlets.

Take the case of a new job aspirant Devarshi Shag who gifted his sister a unique spa experience at Udaipur’s Angsana Spa (Radisson Plaza). “She loves pampering herself, so I felt this would be the perfect gift for her,” the proud brother was quoted as saying.

Tags: corporate gifting for employees, Popular corporate gifts, Corporate gifting India, Worst gifts, gifting india, Best corporate gifts, Business etiquette, Corporate gifting, Business Gifting
Corporate gifting, business gift baskets

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It’s vacation time; it’s fun time, so Giftex blog is here to make you smile. We present jokes and interesting anecdotes about gifting.

A gift with a DIAMOND in it

John: It was my wife’s birthday, yesterday.

Peter: what was your special gift to her?

John: I just asked her what was it that she wanted?

Peter: And what did she say?

John: anything, she said, as long as there is a DIAMOND in it!

Peter: So, what did you give her?

John: Simple, playing cards!

“Didn’t use the gift, so won’t gift another”

One year, a harried man decided to get his mother-in-law a prime cemetery plot as a Christmas gift, thinking it would send across the message to her. The mother-in-law did not seem to have got the hint.

The frustrated son-in-law did not buy her any gift next year. When the mother-in-law asked him why he din not get her any gift this Christmas, he replied with a frown on his face, “Well, you still have not used the gift that I bought you last year!”

What makes the perfect gift?”

Thanks for that pretty electric guitar that you gave me on my birthday,” little Manjit said to his auntie the first time he saw her after the holidays. “It is the best present that I ahd ever got.”"That’s great, my boy, “said his auntie.  “But do you know how to play it?”

“Oh, I do not play it,” the little boy said. “But my mom gives me a rupee every day not to play it during the day and my dad gives me another rupee not to play it at night. It’s because of you, auntie!”

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Gifting can be a simple task in daily life if the recipient is a friend, relative or anyone close to you. But, this simple task can turn into a nerve wrecking thinking process when the person who is being gifted is your boss, an employee or a very precious client.

Corporate gifts need a lot of care while chosen because they speak a lot more than just a gesture of appreciation. They need to send across the right feeling in the best possible way which solves a predetermined purpose. Thus selection of corporate gifts must be undertaken with special attention to many aspects, which we shall examine now on.The first criterion for any corporate gifting gesture is the “reason” behind doing so. Different organizations will have specific reasons for presenting gifts to their clients or employees, that too depending on various parameters.

It is essential that each marketing manager understands the core purpose behind gifting and whether it fits into the pre planned strategy. The reasons can be anything such as recognizing dedication of your company’s workforce, motivating teams, educating clients about your brand or even a simple thank you to all the people associated with your organization. Whatever the reason is, one must ensure that a gift speaks of the message very vividly.

Another important aspect to be kept in mind is the audiences you want to cater to while you send out corporate gifts. More than likely, your recipients will be from different backgrounds. Your ultimate gift should keep diversity in mind and be enjoyable for a broad spectrum of people. The character of your gift should be mindful of the many traditions and cultural beliefs in India. Gifts can become a very sensitive issue if not well thought of, and end up hurting emotions if wrongly addressed.

Unique, Creative and Appealing are the three most critical features to any kind of gift, especially a corporate gift since it carries with itself a lasting identity. While you select a perfect gift for a specific audience, do indulge in a bit of research and analyze what appeals to them and most likely is desirable. In an era when everyone wants to engage in the business of gifting, the only thing that will make your gift stand out from the clutter is the unique way of combining its utility with the corporate values and identity.

After all the other aspects are looked into, the final decision that helps the gift hit the right spot is to know what is important for your recipients.

Is it spending time with their family?
Enjoying the finer things in life such as art, craft and expensive articles?
Having a sense of motivation and pride in their performance and work life?

Your gift should make a connection with what your audience perceives as valuable. This positive perception may be ultimately associated with your company.

With these guidelines in mind, your mission to seek and find the ultimate corporate gift will be a successful one and it surely will HIT the Right Spot which matters the most - the hearts of your recipients.

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