In the previous blog, we introduced you to Microsoft coffee-table-sized computer ‘Surface’. As we pointed out in the last posting, there are several gorgeous options for gifting gizmos to your tech-savvy buddies or relatives.

Touch-screen is the technology that all tech-savvy people will be reaching out for. You can spot the trend for gifting a nice gizmo if you are willing to spend a bit more for someone special. It is the mobile device market that is set to witness a flood of touch phones this year. They are affordable too.

According to an ABI research report, Samsung and Motorola will dominate the market in 2009. LG products such as LG Cookie, KS20 and Viewty are also appealing. LG has been aggressively launching entry-level handsets with amazing touch-screen features, whereas Samsung has on offer premium products. Samsung Pixon (8 mega-pixel camera phone, priced at Rs 28,750; Samsung Omnia (GB)priced at Rs 35,999, and TouchWiz priced at Rs 20,899 are the three hot picks that you cam go for. Nokia’s entry-level 5800 Xpressmusic, HTC Touch series and RIM Blackberry Storm are all worth considering.

When it comes to computers, there is Asus as well. The winner of the prestigious Red Dot design award has Eee Top PC. It’s an all-in-one, catchy touch-screen device, to make computing interactive. The firm has opted for an Opera browser to allow easy-touch navigation sans mouse or keyboard.

The Eee Top costs Rs 44,000, and brings immense glitz to one’s desk. Eee Keyboard PC is another touch-based innovation. It’s not yet commercially available, though! The PC is expected to incorporate the functionality of a desktop with a flashy keyboard, weighing just under a kg.

The gizmo can ably turn a LCD monitor into a full-fledged PC & multimedia entertainment centre thanks to its amazing ultra-wide band wireless connectivity. Eee PC T91 tablet PC with a touch screen (8.9-inch) incorporates features like the one of handwritten notes jotted down and ‘stuck’ on it or dispatched to other Eee computers. It lets users flip through, organize, edit as well as upload photos quicklys. 

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In one of our previous blogs, we have made mention of ADD Corporation. They are clearly among the top-notch manufacturers of writing instruments in India. We have recommended them as a perfect option for corporate gifting. But it can make an equally powerful personal gift.

With the Board exams having already started, you must be busy wishing success to students appearing for the 10th or 12th standard examinations. It would be a perfect idea to gift him or her an ADD GEL pen that is synonymous with exquisite quality.

Gifting the wonderful writing instrument will be an apt gesture on eve of the board as well as the school exams.  We recommend them owing to the fact that quality and finesse of writing instruments by ADD is indeed exquisite. Their smooth performance stems from innovation, backed by a constant research and development activity, in keeping with the trends in writing technology worldwide.

Looking back at their history, it was Mr. M.C. Jain who set up factories in the late eighties and early nineties in Gujarat. He entered into a partnership some of his family members. It manufactured as well as marketed low priced ball pens range, to begin with, under the brand ‘ADVERT’. They launched operations with a small manufacturing hub.

ADD was the first one in India to come up with gel pens. They capitalized on the early mover advantage to start export operations. Their Gel and Roller series pens hit the markets under the popular brand name ‘ADD’. In 2000, they ventured further into global markets and exported products to many more developed countries. ADD also launched premium gifting solutions avenue in form of ‘ADD Exclusives’ in 2004. They also launched their premium quality pens’ range ‘Chrome’ and ‘Ezee’.

ADD Corp. has set new benchmarks for product quality and pricing, which make them a perfect personal as well as corporate gifting option.

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Group Nagpals is a five-decade old business organization. Earlier, they were operating in the domain of importing components and spare parts for watch from Switzerland and Japan. They worked as the distributors and sellers in India. The founder of the firm, Mr. Vir Bhan Nagpal, started trading small watch parts, tools and accessories. His goal was production of classy watches with unmatched quality.

Vir Bhan Nagpal passed away in 1984. His three sons continued the tradition of excellence and switched to quartz technology. The expertise was passed to Mr. Tarlok Nagpal, who launched their operations in 1976 in Mumbai. His two sons Narinder and Jatinder Nagpal carried the legacy forward.

Group Nagpals expanded their reach in watch making industry in the early nineties by introducing D’SIGNER brand for the premium segment. Thanks to first-rate service and excellent quality, D’SIGNER emerged as a successful brand. In 1997, they launched ESCORT watches, an affordable branded watch for the masses.

The group gradually ventured into corporate mementos and came to be recognized for their top-notch quality, craftsmanship and customer-friendly service. Averio is another brand that stands for latest trends, styles, trends and attitude. The brand is quite popular among the youths.

Armed with its technical and marketing expertise, D’SIGNER strives to serve its esteemed customers. They service and repair watches of any make using state-of-the-art technology. Group Nagpals is fast advancing itself in the future with their vision to be the best among equals. Quality gifting products conceived with the end user in mind is their motto.

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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