Diwali indicates the victory of good over evil. To spread cheer, love and light, we celebrate Diwali. The festival is celebrated with diyas, lanterns and rangolis. It is an occasion to share joy and happiness. This is why we give special gifts to enlighten their lives with love and affection.

Make sure your gift this Diwali makes the person happy - be it your boss, your employee, your colleague, or your family friend. You may wonder if dry fruits, chocolates and sweets are among the only options when it comes to gift-giving on Diwali eve.

Well, it’s time that you try to go beyond those traditional symbols associated with Diwali celebration and do something unconventional, even strike a musical note. Look what the magical musical trio Shankar Ehsaan Loy has come up with this festive season. The three have chosen to get ‘musically’ innovative in their very own way!

The ‘breathless’ singer, Shankar Mahadevan gifted his dear friend and colleague Ehsaan, a Sennheiser HD series headphone. The latter was overjoyed to receive the present For him, this was among the most treasured Diwali gifts. Shankar was quoted as saying, “Music invariably brings a smile to one’s face, so this Diwali we thought of spreading happiness with it!”

Sennheiser’s quality sound equipment offers crystal clear sound level with noise cancellation. Loy also opted for the same gift. Even Ehsaan was to surprise with an unusual gift to his family n friends. “I didn’t want to give something they would expect.” Indeed, a gift gets special when it comes as a pleasant surprise. It’s the perfect gesture and truly serves its purpose!

Spread happiness and smiles with musical gifts instead of just chocolates and sweets, is the message from the musical trio of Shankar Ehsaan Loy this Diwali. Tune in to the real joy of Diwali…

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Corporate gifting

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Rakhi is the thread that symbolizes the bond of love. A sister ties it on her brother’s wrist. The latter gives a present to her. If you have failed to send your rakhi in time or get something interesting, there is no need to worry.

Though the festival of Rakhsha Bandhan is just over, don’t lose heart. Just go online and click. You can still look for something interesting and send it to your brother or sister!

Those who send their rakhi and gifts by post or courier often have a bad experience. A software professional in Noida narrated her experience in an article in The Hindustan Times. She recounted: “Once I sent a rakhi in Pune to my brother. They dispatched it first to Patna mistakenly and then it took them a month to send it to my brother’s correct address and that too torn.”

Owing to such incidents, people are wary of sending rakhi via post. Online portals are a better avenue for some truly interesting gifts and pooja thalis on any festive occasion. Online shopping platforms have caught up in the last few years. These portals are convenient and you don’t have to worry about what to purchase, where to buy and need not be concerned about timely delivery of gifts.

Another advantage of the portals is that they are up and running 24×7. They are open throughout the year and hence are extremely user friendly. Consumers can review different product options to take an informed decision order. They can order and secure any product, without leaving their home, round the clock.

No surprise, the concept of purchasing gifts online is fast gaining momentum owing to ease of shopping, According to online shopping portal HomeShop18’s CEO, Sundeep Malhotra, education and employment demands have resulted in a physical distance between sisters and brothers. Their aim is to bridge it and make sure that they receive their gifts irrespective of wherever they are based.

HomeShop18 has on offer a variety of gifting ideas like silver and pearl rakhis. The collection can either be purchased separately or they come in various combos with chocolates and other interesting gifts. Attractive thalis with sweets are available.

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Of all the things that are now associated with Easter - jelly beans, Easter bonnets, bunny rabbits, and other tasty treats - the egg is probably the most significant.

It stands for fertility as well as new beginnings, in line with Easter (The resurrection of Christ) Biblical significance.

The festival gets its name from the goddess of Spring and dawn, Eostre, worshipped by pre-Christian Saxons. Her sacred animal was stated to be the hare that explains the Easter bunny’s importance as well.

It’s more of a cultural significance, which has seeped into our lives. People often tend to equate Easter eggs with new life, quite in the same way the Christ rose from the dead for starting a new life.

Easter eggs and sweets have somehow diminished the Easter’s significance, some believe. Easter eggs, the think, are a practice adopted from the West and commercialized, taking away the real meaning and spirit of the occasion.

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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