Giftex is pleased to unveil extremely powerful and pacifying, vibrant and vivacious Vastu gifts from one of India’s largest house in the ancient Vastu Shastra Consultancy, Dr. Raviraj Vastu Spiritual Services.

Meruprustha:

This galvanizing object means a three dimension form of shreeyantra which is most powerful and effective made from either an alloy of five metals or crystal. It is good for all round success, prosperity - health - harmony as well as physical - mental - spiritual growth

Wish Pyramid:

It’s a specially designed six layer pyramid with small nine pyramid chip and sudarshan plus lotus effect on basal plate. This pyramid is fitted with complete shree yantra on base. Wish pyramid should be placed in safe locker, cash drawer of shop or office drawer. Your wish one at a time written on piece of white paper with red ink is to be placed inside this pyramid. The pyramid energy help to achieve your objectives as well as it will safeguard your valuables.

Vasturaviraj 45 Pyramid Swastik:

In order to activate center region of big projects, industries or plot of land, 45 pyramids are placed underground in the form of Swastik. Pyramid & Swastik together means –‘Two together perform better’.

Lord Kubera statue:

Lord Kubera is known to a wealth-manager of the Gods & Goddesses. It helps in stabilizing and multiplying the wealth as well as controlling outflow of money and reducing unproductive expenses.

Super Energy Set:

This is highly effective as centre plate or controlling unit. In case of vastu with serious vastu defects, it is necessary to use this unit. It is comprised of nine octagonal plates with 5913 pyramids, 81 crystals representing 81 houses and semi precious stones for navgrahas (Nine planets) 81 lotus symbols with 81 swastik copper chips symbols from the bottom.

This is to be placed in centre region under flooring tiles or these nine plates can be spread on master bed under the mattress. This product is highly effective and known for miraculous results. In the bottom centre plate there is provision of special chamber in which a very specific prayer to Lord of Vastu is placed with intentions for total peace and prosperity.

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Giftex is here again! The 2012 edition is set to underline why the event is without doubt among the most keenly awaited and highly valued shows in its domain. It’s truly one of its kind event not only in Mumbai but across India.

Indeed no other exhibit revolving around the theme of gifting manages to generate so much buzz and excitement as this annual show. What are its features that make Giftex so special and unique?

•    Giftex acts as a one stop shopping event for bulk purchases by corporate entities and Traders, giving buyers access to India’s top sourcing hub. It will have on offer among the most dynamic and contemporary gifting themes ever seen. All the innovative gifts can be sourced under one roof.

•    Despite the looming recession world over, India continues to do well as a nation. The country’s industry and corporate houses are doing reasonably well. Giftex 2012, to be hosted at Nehru Centre, worli, Mumbai will sure reflect the vibrancy of India’s resilient corporate scene! It is going to be the Season’s biggest ever buying opportunity professionals and marketers cannot afford to miss…

•    There are going to be several new gifting ideas on offer at Giftex 2012 for those looking for creative options. With hundreds of stalls and thousands of gifting items, you can get a catchy corporate gift portfolio – in retail and in bulk.

•    Considered India’s biggest and the most ambitious corporate gifting exhibition, the event is sure to live up to the hype, which it has generated over the years, providing the perfect opportunity to build an exclusive gift folio.

The truly overwhelming response to the previous Giftex edition was because of extremely enthusiastic participation. This is another exciting aspect of the event. Top business professionals cutting across a diverse spectrum of business industries, domains, brands and domains is a testimony to the rising popularity of this hugely successful event.

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A popular form of a gift card is the one issued by retail establishments. A retailer will give a card instead of a voucher. This type of card is an improved version of a gift voucher, as it allows multiple transactions to be carried out. Landmark, for instance, has similar cards on offer.

On such occasions, shopping reaches its peak across India. A festive season is obviously one for shopping clothes, accessories, furniture, gadgets and much more as there are lots of discounts, cool deals and offers available during this period. Keeping this in mind, gift certificates are ideal for grand festive occasions like Diwali, the festival of lights that brings a large family, a group of friends or even a work unit together. And obviously when a group of people meets at one place during a major festival, there is bound to be some gossip, partying as well as exchange of wishes and gifts…

Gift vouchers are in keeping with the tradition of gifting during a festival as part of the time-tested ritual of wishing each other joy and prosperity as well as exhibiting the spirit of sharing and caring. Every person, who looks to make a gifting gesture, also makes an effort to save money. From this angle as well, a gift voucher is a smart corporate gift option. An individual can present it to family members, friends, colleagues, employees and relatives.

Gift vouchers are widely presented on festive occasions as they entail a lot of benefits. First of all, they would enable the receiver to buy a gift of his or her own choice. Next, they also enable the receiver to save money that would have been spent in buying their choice of gift anyway. On the other hand, gift vouchers allow the giver to save the hassle of customizing a gift. Whichever way you look at it, a gift-voucher is a smart way to gift during a festive occasion. So what are you waiting for?

To sum up, keep in mind the following keys to successful gifting:
1. Define the Purpose of Giveaways

2. Set Your Budget and Quantity

3. Logo or no long and personalization

4. How will you distribute? - In person, mail, trade shows

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One thing that will differentiate a sub-standard vendor from a quality one is the value addition the latter can bring to clients. The process is not just restricted to manufacturing, purchasing, or disturbing the gift. A winning and long-lasting association with the clients is possible only by striking a rapport and understanding their psyche. It requires a great deal of insight and sensitivity on part of the vendors.

An understanding of factors such as budget constraints, timeliness of a gifting plan, correct choice of occasion, relevant theme for gifting is essential. The success of a corporate gifting business is not merely about the “art of selling’. It’s more to do with discovering the ‘joy of gifting’ them. Packaging ideas also matter a great deal (not to forget ‘out of the box’ gifting products!)

A unique selling proposition will help to transform the gift into a motif of relationship-building. This again is never an easy task. First study what a bunch of business players around you are doing and think how you could do it better. Before you push forward with your gifting business plan, be clear about its focus. You then can sell the idea itself.

The logistical issues will then come into play as you will need to explore things such as distribution & partnerships, and work out establishing relationships with a host of corporate gift representatives to market and sell your product portfolio to their corporate clients.

It may not be always easy to approach end-users directly when you are likely to compete with an entity that has almost everything else on its side, including a strong sales relationship with your potential customer-base.  Before you make a move, get some sense of the market dynamics and what exactly you are up against!  This is critical to make foray into the domain of corporate gifting business successful.

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Shining and sizzling silver has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. Silver signifies faith and purity as a color, and is as glamorous as gold. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

You can make your choice from a wide array of designs, and even personalize your jewelry and accessories in silver. While going for a gorgeous gift for your loved one, you can buy cufflinks, buckles, hip flasks, collar stays or key rings that make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. Silver thalis are now a must-have at ceremonies. Cute silver boxes are there for holding mouth fresheners and silver coins are now commonly presented in embroidered bags. While silver watches, belts and jewelry are more suitable as generic presents, utensils in silver are ideal for traditional or festive occasions.

The mellifluous metal signifies status and wealth. It is perceived to fetch good luck. Importantly, it can indeed get cool and fashionable. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments. Attractively colored pearls set in sterling silver will make an exquisite, glittering gift! Even the men’s jewelry is now getting popular. New-generation uber-cool men now flaunt to love accessories! For men, you may also consider stick to watches, silver coins or a silver household object.

One indeed is spoiled for choice here!

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The business slowdown, the slowing economy, the sustained stock market fall (investor wealth eroded by a whopping Rs 19.5 lakh crore in 2011 as per market data of the Mumbai Stock Exchange), the dramatic fall of the rupee against the dollar, persistently high inflation, rising rates, fears of joblessness, political turmoil, and global uncertainty - in spite of so many negatives – the high end goods are still very much in demand.

Read excerpts from a recent report by Avantika Bhuyan and Priyanka Sharma (The Business Standard) that indicates how and why the niche brands are ‘very excited’ at the vast opportunity: “It’s a winter morning and one of south Delhi’s luxury malls, is just coming to life. A Mercedes-Benz E-Class and a Range Rover Sport stop; a gaggle of ladies with Jimmy Choo stilettos, Prada handbags and Chanel sunglasses emerge.

In the neighboring ubiquitous ‘mass market’ mall one can witness the less well-heeled leisurely ambling about - but these ladies, armed with a sense of purpose, have an agenda of finding the Harry Winston watch or Louis Vuitton bag. Early customers can be seen inside at the stores like Jimmy Choo and Louis Vuitton. Mention of the slowdown to their sales representatives and they grin…”

According to a sales executive at one of the Kapoor Watch Co outlets in Delhi, anyone who apparently can afford luxury watches in a price range of Rs 3 lakh & above won’t worry about inflation, the stock market crash, or the petrol price hike. They retail top brands such as Cartier, Montblanc, Omega, Longines, Rolex and Chopard.

Most luxury brands across a wide range of categories including automobiles, apparel and accessories highlight the fact that there is no sign of any slowdown in business, and no down-trading as well - a trend economists and social scientists have long amplified: luxury knows no recession. The message is loud and clear: people will continue to buy either for their own consumption or for their near and dear ones, In other words gifting as a trend will remain intact irrespective of the prevailing conditions.

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Gifting can prove to be an effective public relations strategy, if employed creatively, even refusing it, at times. Though you have decided not to accept a gift, make sure that the person knows the reason for your doing so. This will avoid any misunderstanding. In case, you are thinking to decline a gift, do so in a courteous manner. Here’s why and how:

• Accepting overly generous gifts is not usually the proper thing to do. And if there are certain unavoidable circumstances under which a gift needs to be returned, there is a way to do it. For example, write a tactful note to the person acknowledging his or her gesture even while refusing it politely.
• If receiving a costly gift makes you feel uncomfortable or you think it can cause a potential damage to a business relationship, it is correct to refuse the gift. Doing so is perfectly acceptable. Accepting gifts as favor from clients is among the most sensible things to do. Refusing generous giving, however, must be done in a respectful way.
• Approach your ‘generous giver’ in person. If the person might feel offended, try to sooth his or her frayed nerves by writing a letter. Thank the giver for his or her gift. Though you are refusing it, still thank the person for the kind gesture.
• Explain carefully your position to convey why you are refusing the gift. If it is your company policy to not to accept expensive gifts, have a copy of the same on hand or incorporate that part of your company policy statement in your letter.
• Express your regret in a genuine manner for refusing the gift. This is important if you need to maintain a continued business relationship with the person so the latter does not feel awkward.

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Gifts with something inscribed, something engraved or a scrapbook can add a personal touch.

Gifts with something inscribed

Books can indeed be a thoughtful and very special gift, but inscriptions carry them to a whole new level of intimacy. Buy your buddy a new book of fiction (need not be romantic) that she or he has been always talking about and is craving to read. It can also be his or her favorite classic, a journal, or a coffee-table book, the subject matter does matter, but your inscription does make it special.

Something engraved

An obvious gift may not be on its own such an innovative idea, but there’s an easy method to take it even the simplest and commonest of gifts into an entirely ultimate romantic orbit by engraving! By branding a cell phone, bracelet or even a simple key chain with your feelings and emotions or simply with your initials, or a memorable day, you can send the message in a subtle way.

A personal scrapbook

Don’t think that we are suggesting you simply cut & paste some pictures into a scrapbook but this is definitely the wonderful way of preserving and rekindling romantic memories. It’s rather about as near to any home-made gift and isn’t it nice narrating the story of your romance or friendship with a personal scrapbook as gift.

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Gifting is an art and if used to its potential it can be converted into a fantastic marketing tool. Promotional items used as corporate gifts create an irremovable impact in the mind of the receiver and harness fruitful long-term relations. Corporate promotional gifts not only make the receiver feel important but also help the gifting person’s brand enter into his potential client’s consideration set.

There is an excessive amount of choice available for promotional gifts for different purposes e.g. desktop items such as weasel calendars or desk calendars, paperweights, photo - frames etc. are extremely useful gifts. And when the company’s name is etched on these, it gives extremely high recall value. Other kind of gifts can be displayed on the wall such as paintings, murals etc. that carry the company’s logo and act as a constant reminder for the client.

Ultimately, what matters is that the gift that you choose must promote you, your company and your brand’s goodwill. That is all what promotional gifts stand for. Do not forget to write a small note along with a gift that speaks about why you are gifting and what makes it so special for you to gift the receiver.

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Trade shows and press conferences remain as a very good opportunity to make a connection with prospective clients, build a goodwill around the brand and its products, make customers aware about your products very well, generate direct responses, and build a relationship for a long term period.

The most important aspect of an event is to maximize the extent of promoting a brand and its products which further helps in attracting a lot of customers.

So, How can we maximize the extent of promoting a brand and its products?

Well, The best way to do it is through corporate gifting. Corporate gifting enables you to even brand your gift. That’s where the opportunity is. Imagine a situation, where you have gifted a mug or preferably a t-shirt which has the logo of your brand/company on it. You would be able to maximize the extent of promoting your brand and their products very naturally. Your corporate gift will speak for you. Ain’t that good enough?

Moreover, organizing a corporate gifting contest every hour at a trade show would provide you with maximum mileage for your company, brand and products. You can even have some free give aways for all those people who visit your stall. Though these are general trade practices already found at a trade show, you can always come up with a creative idea that sounds good to all people visiting your stall. Sounds good? do comment on what you feel about the same.

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