Giftex 2017 Corporate Gifting Expo Mumbai

Giftex 2017 Exhibitors Talk – Goalsquad

Company – Goalsquad    |       Stall no: 8

 

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.

 

Q. What kind of product categories / sub categories do you offer for the Expo?

A. Goalsquad.com is a dedicated football fan merchandise online store. We sell official football merchandise of some of the biggest and most popular football clubs of Europe like – Chelsea, Liverpool, Arsenal FC, Manchester United, Barcelona FC, Real Madrid, Manchester City, AC Milan, Juventus FC. Football Fans from all India can now buy the fan merchandise of their choice via our website – http://www.goalsquad.com/

We have more than 24 product categories – clothing, caps, bottles, electronic accessories, equipment, key chains, home ware, mugs/bowls, scarves, toys, stationery, luggage, glassware and figurines of their favourite players – to name a few .

 

Q. What are the types of buyers you expect at Giftex (Corporates/ Distributors/ Dealers/ Small Enterprises/ Retailers)?

A. We are looking out for Corporate & Small Enterprises

 

Q. Are there any possible intra-business opportunities within the expo?

A. Yes, we look forward to find manufacturers for some of our products.

 

Q. How does the Giftex Expo benefit you being held whilst having festivals around the corner?

A. We are exhibiting for the first time we but believe it will benefit, if good quality corporate decide to choose our products for their giveaways during the festival period.

 

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Meet and network with Goalsquad and many more companies at Giftex 2017. Giftex has been a premier exhibition in providing solutions to all the corporate gifting issues since three decades. Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry.

Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

For Blog Post Giftex 2017

Choose smiles over products!

In today’s consumer market, brands have to work hard to stand out from the rest. Over the years, the market has seen a stagnating trend that has made it difficult for every brand to earn more market share.

Sometimes in a bid to create innovative ways to spread awareness about our products, we forget the main principle at play here – the customers do not look forward to seeing your ads.

We all know that watching ads gets annoying and disrupts user experience, regardless of the platform. Ask yourself the question – “Is this my customer wants to see?” Repeatedly displaying ads or spamming creates a negative image of your brand in the minds of the consumer.

According to a study conducted by YouGov (an internet-based market research firm in the UK), 91% of people say ads are more intrusive today than 2-3 years ago.

To change this consumer perspective, we need to tilt the objective a little. Instead oftrying to keep reminding the audience about your product, the brands should focus on creating a positive impact in their minds with as less intrusion as possible.

With practices like social listening, brands can draw basic conclusions to determine the value of the brand in the eyes of the consumer. The communication should then be aimed at getting them to relate and connect with the brand.

Instead of pushing products blindly at the consumers, if the brands were to gift them a feeling, the message will have more potential and a better recall value. And if you do it right, your message can even bring a smile to your consumers. This ‘smile’ should be the definitive goal for any brand.There may be several innovative ways to do this but creative gifts are one of the most efficient ways to leave a positive impression.

According to a study conducted by Promotional Products Association International (PPAI), after receiving a promotional product, a consumer is 85% more likely to do business with the advertiser.Corporate gifting is sure to spread smiles without annoying the consumer with invasive messaging. And because a gift holds some utility, they will perceive it as more valuable than a typical advertisement and feel obliged the brand.

Get the right gift that delivers your brand message by bringing a smile to your customer’s face, at India’s biggest corporate gifting event – Giftex 2017.

 

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Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry. Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Tea as Corporate Gifting - Giftex

Reasons Why Tea is Always a Good Idea for Corporate Gifting

“Tea is the elixir of life.”

As the corporate gifting season comes closer, we bring to you some reasons why tea can be a great gifting idea. Bundled in beautiful packaging and wooden boxes bearing company’s logo, it can be a great gift to stay in minds of your client/ employee/ business associate with every sip. As a receiver of the gift, the person will surely appreciate it with customized flavor. Richly incorporated with health benefits, we bring to you some of the many benefits of tea. From black teas to white teas and from oolong teas, there are n numbers of flavors taking the tradition tea to a different level.

According to the study conducted in China consumption of low fat diet and tea can help drop cholesterol by 16%. A cup of red tea contains anti-spasmodic agents and can reduce your stomach cramps. Tea prevents formation of blood clots and thus prevents heart-attacks and strokes. As per a study, it is proven that tea drops cortisol which is a stress hormone by 20% thus reducing the stress level. A herbal tea is quite known for its characteristic to increase immunity, which is why it is suggested to have at least one cup of tea on chilled morning.

Packed in beautiful boxes with customized logo on it, it is gift to be treasured. There is no doubt that tea can be a perfect corporate gift to show gratitude as well as induce a healthy habit in one’s diet. Choose the best tea product amongst more than 500 flavors from different tea brands at Giftex 2017. Iron Buddha Company, SVA India Ltd., Exalte Tea, Panella Food & Beverages Pvt. Ltd. are some of the star tea products in the Giftex 2017 food pavilion.

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Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

Visit bit.ly/Giftex2017 to get your visitor’s badge !!

Giftex - Corporate Gifting Expo

Find new ways to promote your brand at Giftex 2017

Finding new ways to promote your brand? Opt the corporate gifting way. Stay on top of the head of your customers as you gift them the perfectly complementing corporate gift. A gift that not just shows gratitude to your clients for their love and support but also carries a brand image of your brand and thus promotes it. This will increase the brand exposure and will help more and more customers to recollect it.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

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This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex - Corporate Gifting

Plan your business strategy at Giftex 2017

Strategy planning is very crucial to build a perfect marketing plan. It helps you achieve the set targets more efficiently. It is an art to use your strengths and highlight them to promote your product or company. Corporate gifts can be your perfect way to show gratitude and promote your company at the same time. With proper customization and branding, it can give you maximum brand recognition.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

 


This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Harsh Mariwala - PPAI Expo

Harsh Mariwala to inaugurate PPAI Expo 2017 !!

 

Harsh Mariwala – Chairman of the Marico group will inaugurate the PPAI Expo 2017, scheduled to be held on the 15th, 16th and 17th of March at Nehru Centre. Promoted by the 30 year old Giftex Exhibition, the PPAI Expo is specifically for Promotional Products and Ideas that Sales and Marketing Managers could use in their branding & marketing.

As marketing strategies become sharper and more focused, brands need to build and maintain visibility in the clutter of the market place. The PPAI Expo provides those marketing tools and ideas. It is India’s only exhibition for Promotional Products & Merchandise, Point of Purchase, Printing Machines, Packaging, Signages, Office stationery, Electronics and gadgets, Promotional gifting and Confectioneries. This is the only place where brand managers, marketing managers and sales managers will connect with sellers, explore new businesses, network and connect with suppliers within the industry.

To know more about the exhibition visit www.ppai.in 

For Visitors Registration please visit – bit.ly/PPAI2017

Importance of Point of Purchase Products

Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull
Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

 

Bags as Promotional Products

A bag is considered amongst the top marketing promotional products. Flexible popular logo bags can be used to promote almost any brand and is a sure way to increase awareness, sales, revenue and enhance customer loyalty while reaching out to wider audience. Available in wide range of products such as eco friendly jute, cotton, paper and synthetic materials bags are a walking advertisement that keeps a brand well exposed and always under the spotlight.

 

PPAI Blog

 

Indians have an unquenchable thirst for bags and all strata of society uses one bag or the other that has a logo on it. Over 60% Indians uses a bag with a logo at some point of time or the other. These bags are re-used and handed down many times over. This suggests there is more room for more bag manufacturers to capitalize on the power of logo bags. As a manufacturer of Jute lifestyle products, the Promotional Products Association of India Expo – PPAI Expo is the ideal place for you to showcase your products and reach out to a large number of brand managers, marketing & sales managers.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

 

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Personalization more important than the price tag

 

Branding demands more creativity, innovativeness and more thoughtful ways for creating visibility of the brand. Expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Advertising gifts and premiums i.e products with logo’s can be given for all kinds of different reasons. Whether its winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship and importantly promote your BRAND. Here are some common occasions for business branding, along with a few branding ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

PPAI Blog

 

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, these gifts are used again and again and the brand continues to get visibility.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association India