Here is a guide to make the most out of promo product’s advantages.
To make a company
grow and compete, marketing strategies need to be very effective and at the
same time fit in the budget. Corporate gifts come into the picture for the same
The traditional marketing methods are fading away as the new ones are stepping in. Also, a study shows that millennials go for the new marketing methods over the older ones. Corporate gifts that send the message of gratitude towards clients/employees and at the same time do the branding. Promotional products fitting the requirement rightly make an ideal corporate gift. It is observed that 8 out of 10 do keep promotional merchandise for over a year, and about 88% also have a more favorable impression of the brand as a result.
Here are some advantages of using promo products and how they can help make your brand memorable and trustworthy.
Who Uses Promotional Items?
If you look close around you, you’ll find that 8 out of 10 people use promo products on everyday basis. Be it MNCs or small business or even startups, every business uses promo items to get the benefits of its branding ease. Here are the top industries where promotional materials do wonders:
- Real Estate
- Trade Show Marketers
- Non-profit Organizations
Why Use Promotional Products?
Send out a single promo product or make it a part of a complex marketing strategy, the effect is guaranteed.
products increase the brand visibility and thus improve the outcome of
marketing. A study says that adding promotional items to other marketing mix
can increase the effectiveness of the campaign by 44%.
it is not just about wanting to receive free items. The same study concludes that despite people being bombarded with advertising messages, promotional products are effective in delivering their message accurately whilst being utilitarian.
A specific survey has shown that over 76% of the survey respondents remember the promo products they received over the past two years and the branding. This shows that the pro products have a long lasting effect on receivers and that too in same or lesser price as required for traditional marketing.
To get a variety of options ready to be your promo products, visit Giftex.
DATES: 2nd to 5th August 2019, Nehru Centre, Worli,