The Benefits of Promotional Items

Here is a guide to make the most out of promo product’s advantages.

To make a company grow and compete, marketing strategies need to be very effective and at the same time fit in the budget. Corporate gifts come into the picture for the same reason.    

The traditional marketing methods are fading away as the new ones are stepping in. Also, a study shows that millennials go for the new marketing methods over the older ones. Corporate gifts that send the message of gratitude towards clients/employees and at the same time do the branding. Promotional products fitting the requirement rightly make an ideal corporate gift. It is observed that 8 out of 10 do keep promotional merchandise for over a year, and about 88% also have a more favorable impression of the brand as a result. 

Here are some advantages of using promo products and how they can help make your brand memorable and trustworthy.

Who Uses Promotional Items?

If you look close around you, you’ll find that 8 out of 10 people use promo products on everyday basis. Be it MNCs or small business or even startups, every business uses promo items to get the benefits of its branding ease. Here are the top industries where promotional materials do wonders:

  • Real Estate
  • Education
  • Trade Show Marketers
  • Healthcare     
  • Non-profit Organizations

Why Use Promotional Products?

Send out a single promo product or make it a part of a complex marketing strategy, the effect is guaranteed.

Promo products increase the brand visibility and thus improve the outcome of marketing. A study says that adding promotional items to other marketing mix can increase the effectiveness of the campaign by 44%. 
it is not just about wanting to receive free items. The same study concludes that despite people being bombarded with advertising messages, promotional products are effective in delivering their message accurately whilst being utilitarian. 

A specific survey has shown that over 76% of the survey respondents remember the promo products they received over the past two years and the branding. This shows that the pro products have a long lasting effect on receivers and that too in same or lesser price as required for traditional marketing.

To get a variety of options ready to be your promo products, visit Giftex.

SAVE THE DATES: 2nd to 5th August 2019, Nehru Centre, Worli, Mumbai.

Giftex - Corporate Gifting

Factors Affecting Corporate Gifting Decision

There are various things and situations affecting a manager or company owner’s mind while selecting a particular corporate gift for the company. Usually corporate gifts are given out on common occasions like Diwali, New Year and company anniversaries. Corporate gifting is both a thanking gesture and brand recall strategy.   And so there are a lot of factors affecting the choice of corporate gifting. Along with fitting right into the client’s budget there are some other things that lead the decision making in the selection of a corporate gift.

  1. Brand Identity – A corporate gift is a part of indirect promotion, which aims at increasing brand recall. For the same purpose it is very important that the gift should carry the theme and message of the brand. One can also keep the option of customization open to add to the gifts brand identity. For example, a lot of pharmaceutical companies gift pen-stands in the shape of organs their client/doctor specializes in.

 

  1. Customer Relation – Every company shares a different medium and approach to make and maintain customer relationship. If the corporate gift is to be sent to the customer of your client, then the means and medias of customer relation and communication should also be taken care of.

 

  1. Receiver’s Choice – The knowledge about receiver’s choice and expectations is a major driving force in selecting corporate gifts. Also, as it is crucial that the receiver should rejoice and be happy to receive the gift.

 

  1. Convenience – It is very crucial to consider the convenience of gifting procedure and work on making is smother. In case of fragile products packaging should be designed on the basis of the convenience of transportation.

 

  1. Competition – Competitor’s actions has major influence on one’s decision making while choosing corporate gift. The main motto of corporate gifts is to make a strong brand recall and that should be unique. For this it is important to have a check on competitor’s actions.

 

  1. New Technology – Every brand or company believes in being user friendly and for the same it is important to stay up with the latest technology. This also shows that the company is open to the latest innovations and technology.

 

  1. Networking – Gifts are given out to strengthen the relation and the decision of choosing a corporate gift depends largely on with whom does the client aim to network. For example, the gift you choose for your customer won’t be the same as for your employee.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

New Age Corporate Gifting

Corporate Gifting has now become smart and a clever business strategy. Buyers are always on the lookout for products that take them to the top of their customer minds. Technology is the new mantra and there is a great deal of one-upmanship between competing businesses. Corporate gifts buyers are constantly looking for better, smarter products, something different from previous year. Products like Smart watches, Kindle, Mobile Phones, Fit bits, VR Gears, USB devices, Power Banks and many more grabbing gifting market. Nobody wants to give a silly pen anymore.

To get into the corporate gifting market one needs to participate in Giftex – India’s premier exhibition for superior and sophisticated corporate gifting ideas. The market for smart gadgets would increase exponentially every year and manufacturers looking to get bulk orders find Giftex the cost effective method of reaching out to a qualified audience of corporate gift buyers. No advertising medium offers you such pin point precision in putting you face to face with your desired audience. Nothing delivers greater measurable returns on your marketing investment than exhibiting at Giftex that will bring your target audience directly to you.

Now in its 29th year Giftex is the only sourcing ground for corporate gifts and buyers eagerly await this exhibition. Giftex is an opportunity to network not just to sell, but also network with large number of buyers from different spectrum of businesses.

This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57.

 

*All Images from Google

Redefining the business of corporate gifts

Right from large corporate gift buyers who are genuinely sourcing for now promotional merchandise and corporate gifts, to wholesalers and retailers from all over India, looking for networking and new business opportunities visit the Giftex venue. It won’t be different this year in Mumbai, with the keenly awaited premier corporate gifting event just round the corner! What are the reasons that are driving the corporate gifting industry?

With strong winds of globalization blowing around and the clouds of slowdown gradually withering, corporate India has become more brand conscious and savvy. Sales strategies are now universal in approach, and as it is the practice world over, Promotional Merchandise and gifts alongside premiums are now integral aspects of their sales strategy.

The gifting business has progressively been redefined. Today any product could be seen as a corporate gift depending upon various factors and the multiple choices available to the giver. Gifting business has the potential of touching an annual turnover of thousands of crores.

Simultaneously, corporate gifting has penetrated into the personal realm of the receiver.The most reliable Gifting industry event. Corporate gifting business, as stated above, has a potential of being a lucrative business domain. Keeping this in mind, Giftex has positioned itself as India’s most powerful and prominent exhibition for the industry, keen to play the role of catalyst in the development of the corporate gift business.

Now in its 26th year, Giftex with its proven capabilities provides exhibitors with three exhibition, 2 in Mumbai and 1 in Bangalore. The biggest names and innovative exhibitors with quality products and cutting edge designs come to the exhibition venue in full force because of its ability to attract more and more Buyers, Wholesalers, Retailers and Traders from all over India.

To become a major player in the corporate gifting business reserve your booth at the Giftex summer show. Find more customers, establish new contacts and reconnect with your current clients and create a presence for yourself in this niche arena…

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