The Benefits of Promotional Items

Here is a guide to make the most out of promo product’s advantages.

To make a company grow and compete, marketing strategies need to be very effective and at the same time fit in the budget. Corporate gifts come into the picture for the same reason.

The traditional marketing methods are fading away as the new ones are stepping in. Also, a study shows that millennials go for the new marketing methods over the older ones. Corporate gifts that send the message of gratitude towards clients/employees and at the same time do the branding. Promotional products fitting the requirement rightly make an ideal corporate gift. It is observed that 8 out of 10 do keep promotional merchandise for over a year, and about 88% also have a more favorable impression of the brand as a result. 


Here are some benefits of using promotional products and how they can help make your brand memorable and trustworthy.

Who Uses Promotional Items?

If you look close around you, you’ll find that 8 out of 10 people use promo products on the everyday basis. Be it MNCs or small business or even startups, every business uses promo items to get the benefits of its branding ease. Here are the top industries where promotional materials do wonders:

  • Real Estate
  • Education
  • Trade Show Marketers
  • Healthcare
  • Non-profit organizations

Why Use Promotional Products?

Send out a single promo product or make it a part of a complex marketing strategy, the effect is guaranteed.

Promo products increase the brand visibility and thus improve the outcome of marketing. A study says that adding promotional items. The same study concludes that despite people being bombarded with advertising messages, promotional products are effective in delivering their message accurate whilst being utilitarian.

A specific survey has shown that over 76% of the survey respondents remember the promo products they received over the past two years and the branding. This shows that the pro products have a long lasting effect on receivers and that too in the same or lesser price as required for traditional marketing.

To get a variety of options ready to be your promo products, Visit Giftex.

SAVE THE DATES: 2nd to 5th August 2019, Nehru Centre, Worli, Mumbai.

Image Courtesy:Google

Giftex 2018 Exhibitor – Sayee Leathers

Find an array of trendy options with an exclusive range of leather products offered by Sayee Leathers

At Sayee leathers, we provide all products in 100% genuine leather and foam leather bags & accessories. Provision for embossing company/brand logo. We cater to all types of buyers Corporates/ Distributors/ Dealers/ Small Enterprises/ Retailers. The range of products we offer have optimum quality, long functional life and pocket friendly prices that makes it fit for any business to giveaway as corporate gifts. We have exclusive products like Tie case, Garment bag (for blazers etc.), personalized Pens, other travel goods as well as desktop items. We provide exclusive and latest techniques of customizing as we believe customization is must in marketing. Some of our customized services appreciated by clients include:

  • Imprinting the client’s logo (embossing/ engraving/ embroidery/ metal badges or medallions etc.)
  • Customized linings
  • Bespoke packaging, including tissues, boxes, cards, tags etc.
  • Eclectic choice of leather, material and colors

Our star products

  1. Men’s wallets
  2. Men’s bags
  3. Backpack
  4. Ladies Bags
  5. Ladies wallets
  6. Travel goods (Luggage tags, Pad folios, Attaché case, Duffel bag, Passport case, Tie case, Memo jotter etc)
  7. Small leather goods & Desktop items (Key fob, Photo frame, Card case, Specs case, Fanny pack, Coaster set, Memo pad, Pen, Stationery, Desk pads etc.)

Find an array of trendy options with an exclusive range of leather products offered by Sayee Leathers. Visit us at Giftex, 2nd to 5th August, Nehru Centre, Mumbai. You can now pre-registered for Giftex 2018 and get your free VIP pass at http://bit.ly/Giftex2018.

Giftex 2017 - Corporate Gifting

The right gift can break the Internet

In an age where digital advertising and social media marketing is given more importance than any other medium, the personal touch of corporate gifting and merchandising seems to be lost. Before we write it off as completely redundant, let’s see how effective corporate gifting can be when used as a marketing tool, as opposed to digital.

When it comes to setting up a marketing strategy, social media platforms have their own limitations. Breaking the user experience by plugging ads between the social feeds, doesn’t always work in the favour of brands. There are many instances available online where repetitive bombardment of ads ended up creating a negative impact on the brand’s image.

If we take the same marketing strategy and observe it from the gifting standpoint, the story is slightly different. According to a study conducted by Promotional Products Association International (PPAI), 83% of the consumers like receiving a promotional product along with an advertising message. Based on this statistic, if you have a gift that can weave a brand story without invading the customer’s privacy, you have already won half the battle.

Another area where social media marketing might fall behind promotional gifting is the ability to invoke brand recall. According to another PPAI study, 89% of the consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. Such an impact is hardly seen in the digital space.

Giftex 2017 - Corporate Gifting

 

Gifting and merchandising makes more sense when generating brand recall, because something that is sitting on your desk and/or used by you on a daily basis is likely to stay in your head longer than an ad you scroll past every time it pops up in your news feed.

The challenge is to make the target audience feel important than the product or brand. Innovative ideas incorporated within thoughtful gifts can help you break the personal barrier, without being too invasive that too at very affordable rates.

Giftex is organising India’s biggest corporate gifting exhibition of the year, where thousands of exclusive brands will exhibit their range of innovative gifts. You can walk in for free and experience how gifting can make your next marketing campaign a winner!

For Visitors Registration visit – bit.ly/Giftex2017

See you at Giftex 2017 !!

PPAI Expo – A Benchmark in Promotional Products Marketing Industry

We are Giftex- India’s premier exhibition on corporate gifting. 29 years ago when Trade and Technology Exposition Company India Pvt. Ltd. setup Giftex little did India know that the corporate gifting business would change forever. Right from pen, pencil, diary, and calendar business corporate gifting became a 2000 Crore annual business with a variety of products that range from Houseware, Food hampers, Eco Friendly Products, New Age Gadgets, Promotional Products and others.

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

PPAI Expo Mumbai

 

Promotional Products Association of India – The groundbreaker expo in promotional marketing industry is all set to kick off. It provides limitless choice to connect manufacturers, distributors and buyers with each other to facilitate and enhance trade in promotional product marketing industry. To facilitate the promotional products business, the PPAI exhibition as well as a net based forum would connect buyers and sellers with each other.

About the Event – The PPAI expo is a B to B expo set to be held on 20th and 21st February 2017 at Nehru Center, Worli. It brings opportunities to expand your business and is the single point of contact for ideas on promotional products, strategies, execution and resources. It will become single largest sourcing portal and every registered user could create their own showroom on the web. Buyers would not have to look out multiple sites to find products. For registered users networking with each other will bring significant benefits from sharing of ideas, knowledge and business generation.

Why Exhibit – The PPAI Expo will be a meeting point for India’s promotional products industry. The only place; where buyers and sellers will connect with each other over a period of two days. To be held at the beginning of 2017 it will provide an ideal platform to explore new business relationships, network and connect with current clients. Generate new leads and tap into a higher business plain. Exhibitors and visitors will keep each other updated on the latest trends and innovations in the industry.

Why Visit – A need has been identified for an exhibition that focuses expressly on the Promotional products industry. This event will help to highlight new ideas, new innovations and provide a vital platform to network and learn new trends in the sales and marketing arena. The Promotional Products Association of India advocates the power and the value of the promotional products in marketing and advertising disciplines. The exhibition will educate businesses to use promotional products as marketing tool.

Following list contains list of top purchasers of promotional products.

– Resellers of promotional products

– Manufacturers and suppliers

– Marketing directors/managers

– CEO’s/MD’s of companies

– Agents/distributors

– Pharma & Health Care

– Financials

– Not-for-Profit Organizations

– Education

– Procurement managers

– Real Estate

Extra Perks – Get a larger exposure and reach by opting smart investments like sponsoring seminars. Also, squeeze the extra juice by being a part of our promotional marketing on social media sites.

For Visitors registration please visit – Pre-Registration: PPAI Expo 2017

For more information-  Visit www.ppai.in or Call (022) +91 22 2207 5256/57/58 or Write us at sales@ppai.in

 

Article Source –  PPAI Expo – A Benchmark in Promotional Products Marketing Industry

Ccolato at Giftex 2016

When you do something you love, it shows.

Take a bit of love and coalesce it with chocolate and voila! What you get is a piece of mysterious magic. A piece of wonder that seeks to achieve a romantic phantasm, swirling the perfect mélange of flavour and richness with every bite…lick…taste.

Made by the best, for the best — Ccolato chocolates are a dream that come into play with the help of premium quality cocoa that is enriched with the wholesome goodness of nuts and dried spices. Each bite is custom made to be a velvety delight, personifying finesse and grandeur.

Make the memoirs of your event uniquely memorable with giveaways that define the veracious meaning of decadent lux.

Founded by loyal Chocolatiers, Ccolato Chocolates aims to revolutionize every desire that the word “chocolate” yearns out. For the past 9 years, they have evolved from just being delicacies to standing tall as exquisite souvenirs– each created with exclusively curetted ingredients that are packaged as per personal requirement to leave a mark that always tells a passionate story.

 

Ccolato at Giftex 2016

 

Blog Post by – Ccolato

Please visit Ccolato at stall # 100 @ Giftex 2016


To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

Chocolato at Giftex 2016

Chocolato was established in the year 2007 under the able partnership of Mrs. Ami A Damani. She was also featured on CNBC Awazz as women entrepreneur for manufacturing pure chocolates under the brand name “Chocoloto”. She is professionally qualified from Barry Callabaut (Belgium) as a chocolate manufacturer in India. Initially supported by friends and relatives the brand “Chocolato” started to grow in corporate world as well. Today company is flooded with orders from clients like HSBC, Florista, Godrej, Citibank and ABN Amro. All the varieties of Chocolato so not contain any preservatives, additives or any sort of artificial essence.

 

Chocolato by Ami Damani

Ninni’s Delight by Neena Mehra

Chocolate Creations by Vidhi Gala

Blog Post by – Chocolato

Please visit Chocolato at stall # 15 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

INSPIRASIA- Regenerating Style !!

The name suggests, it’s all about being stylish in organizing our homes or carrying ourselves. It’s all about evolving your style in every aspect of life , more like finding your unique style which is made up of things you love and things that inspire you. All our products are made with deep thought and inspiration which will take you in a brand new world of home styling. We have wide range of quirky and vintage products. The brand offers home decor, styling, utility and gifting options… like cushions, lamps, jewelry-organizers, funky t-light holders, table-wares ( table runners, mats, trivets, coasters, tissue boxes, cutlery organizers ), serve-ware ( trays, coffee mugs, chai kettles, chai glasses, shot glasses, serving platters ). Our products are Stylish yet Functional and are Perfect to dress up any home… !!

 

By participating in Giftex 2016 we are looking forward to discover the new business opportunities and to meet the right buyers who are looking for exactly what we have to offer. At Giftex we are showcasing our home styling and gifting range for every occasion.

Blog Post by – Inspirasia Decor

Please visit Inspirasia Decor at stall # 13 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57

Generation Next – Eco

Eco-Friendly Gifts are here to stay based on the positive growth projected and the values they represent. The concept of Eco-Friendly Gifting has a benefit across generations, they can be utilized to their optimum potential and it sets a great example for everyone at home. It is just as important to teach kids with values about preserving nature as it is to teach them civil values, besides that the innovative and colorful appearance of these products make them very interesting for people of all ages.

The materials used in products such as wooden printing blocks, organic oils, natural soaps, organic cotton towels, books made of recycled paper and organic dye, health shakes and other Eco-friendly products are safe to use and have no toxic content, which make the products very acceptable. Many of these Eco-friendly recycled products are made with the aid of interesting technology and unique materials, researching about the procedure is quite thrilling and can inspire people to innovate & be creative. Imagine having designed a photo frame made of aluminum panels that used to be on a building. Eco friendly gifting also reflects well on corporate and conglomerates, as their interest in safeguarding Mother Earth’s future is highlighted, which in turn garners goodwill for the firm. Eco-friendly products have a certain narrative which brings the family together, binding generations closer and safeguarding the planet’s future.

Log onto Giftex  and get access to the best Eco Friendly Gifting Ideas specially curated for you.

 

Green Pavilion at Giftex 2016

 

 


| Outperform in Corporate Gifting Industry. Be an Giftex Exhibitor |

For Registration call +91 022 22075256 / 57 | admin@giftex.in  

29th July – 1st August 2016, Nehru Centre, Mumbai


 

Create a tasteful goodwill for your brand

A reputed brand of Holvin Foods, Mi-Amère Chocolatier, is engaged in manufacturing of artisan chocolates. Passionate about chocolate making, the company is finicky about using classy Cordon bleu ingredients. Their undeterred pursuit since 2009 for quality, innovation and excellent customer service has allowed them to develop a strong brand loyalty amongst elite consumers. All their chocolates, strictly vegetarian, are made under an ace chef’s strict supervision. Read More