The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India