Brand Building

Gifts and Home Products

Giftex – India’s premier Corporate Gifting exhibition, which also showcases a wide variety of home products. Welspun and Fab India, both have large pavilions displaying large variety of products such as Home Furnishing, Personal Care, Giftwares, Garment Accessories. Along with companies like Safari Industries, Godrej Appliances, TBZ, Raymonds are also Read more…

Corporate Gifting

Chefset at Giftex 2016

With the emerging availability of stainless steel cookware in the late 80’s, chefset saw a golden opportunity in this segment and started production of stainless steel cookware items. The basic steel ranges continued till late 90s. But new technologies such as impact bonding revolutionized the efficiencies of cookware utensils.  Heating Read more…

Brand Building

A premier event for the entire gifting industry

A highly professional approach over the years has ensured that business visitors at Giftex, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit Giftex that has firmly itself as one of the most eagerly awaited events in the domain of contemporary corporate gifting . (more…)

Brand Building

How to determine fair value of a corporate gift?

We are debating here about the fair value of a corporate gift. Of course, the norms will vary from one country to another and one country to another, which can make it even more difficult to formulate a generic gifting policy. Customize it on basis of a simple principle of reciprocity. It can help you decide a proper level of gifting or hospitality. (more…)

Common mistakes

The art of gifting, promotion and appreciation

Gorgeous gifts are a fascinating way of expressing your heartfelt emotions that are crucial to any business related or organizational activity, going beyond achieving professional means and ends. In the current competitive business marketing dynamics, the concept has indeed evolved fast with innovative corporate gifting ideas coming into play. (more…)