Brand Building

A premier event for the entire gifting industry

A highly professional approach over the years has ensured that business visitors at Giftex, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit Giftex that has firmly itself as one of the most eagerly awaited events in the domain of contemporary corporate gifting . (more…)

Brand Building

How to determine fair value of a corporate gift?

We are debating here about the fair value of a corporate gift. Of course, the norms will vary from one country to another and one country to another, which can make it even more difficult to formulate a generic gifting policy. Customize it on basis of a simple principle of reciprocity. It can help you decide a proper level of gifting or hospitality. (more…)

Common mistakes

The art of gifting, promotion and appreciation

Gorgeous gifts are a fascinating way of expressing your heartfelt emotions that are crucial to any business related or organizational activity, going beyond achieving professional means and ends. In the current competitive business marketing dynamics, the concept has indeed evolved fast with innovative corporate gifting ideas coming into play. (more…)

Brand Building

A reflection of your true self

Mirrors can indeed make a woman more beautiful and glowing. Keeping this in mind, a store in Mumbai has introduced a special range on the eve of International Women's Day. Everyone, of course, needs this fascinating object just to check oneself and give that one last touch before setting out. It’s an object that also adds to the beauty and ambience of your home. (more…)

Brand Building

Etiquettes of gifting in the UK

If invited by a British guest, you may follow the standard practice of carrying flowers, wine, and/or good chocolates for the host. Don’t get offended in case the host just adds the wine to his cellar; the idea is not to suggest that your gift is not appreciated but just that the person has no inclination to guzzle it during that meal. Champagne is always welcome. (more…)

corporate gift

Tips for smart shopping and gifting

An exciting festive season that will extend to Christmas right into the new year has set upon us. The shopping frenzy reaches its crescendo during this period. Indeed, shopping for corporate gifts invariably reaches its peak as marketers try everything possible to woo customers with some unbelievable offers and great discounts. Many of the special offers are available online for tech-savvy buyers. While online shopping is easy, simple and fast; one must take care of certain things. We have listed some of them for you below: (more…)