An exciting festive season that will extend to Christmas right into the new year has set upon us. The shopping frenzy reaches its crescendo during this period.

Shopping for corporate gifts invariably reaches its peak as marketers try everything possible to woo customers with some unbelievable offers and great discounts. Many of the special offers are available online for tech-savvy buyers.

While online shopping is easy, simple and fast; one must take care of certain things. We have listed some of them for you below:

First and foremost, make sure that you buy gifts only from websites you know are reputed. Ensure you use a credit card to purchase a gift. In case, you do not receive the ordered purchase from the website you ordered, you can apply for a charge back with your credit card company.

Next, do not forget to take a printout of the receipt for the purchase made. Retain it with you till the transaction is complete. Make sure you inspect the item when you receive it.

If the item is not up to the mark, get back to the online merchants website or contact them by telephone and let them know your concern or even ask for a refund or a replacement.

As the rupee is appreciating against dollar, many people are shopping high value products online from international sites. Electronic and consumer items such as iPod’s, mobile phones, digicams, laptops, desktops, pen drives come cheap in dollar that is still falling.

Amongst other sought after items bought for corporate gifting purposes are idols of gods and goddesses, sweets, clothes, jewelry, diamonds and flowers. There are a host of corporate items available online to choose from for gifting purposes.

Make it a point to select a utility item instead of just a luxury gift with high face value but little functionality quotient.

Tags: gifting etiquette, Corporate gifting India, low cost gifts, business gifting, Business Gifting
Corporate gifting, Gifting events, corporate gifts companies, Business etiquette, promotional products, Worst gifts

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Sports and fashion have an integral link. Young sports fans are equally fashion conscious, and event organizers well know this. In fact, for most popular sports teams globally, the mark-up for high-end memorabilia is well justified by the brand value. It usually works when a team or its star players tend to achieve cult status (just as, say, Liverpool or Manchester United charge hefty premiums for an official embossed T-shirt.

The ongoing IPL cricket tournament is another example of this. The cost price of an IPL T-shirt manufactured in the factories of Tiruppur, Bangalore and Chennai is between 15-20 per cent of the final cost, according to an estimate. Brands such as Puma and Adidas have a fixed cost sharing ratio with the teams. Though the marketers are unwilling to divulge the revenue-sharing arrangement with the cricket or football teams, teams roughly get up to 20 per cent by way of royalty.

Last year, KKR had launched actor and KKR owner Shahrukh ‘Khan’ special jersey with Reebok. It was priced at Rs 1,999, with King Khan’s name on the back. This time - for the second edition of IPL - franchisees have increased the scope of their portfolios to introduce more categories to gain from the IPL fever. The products range from Rs 50 to 2,000 plus.

Most of the IPL teams retail caps, mugs, badges, key chains and flip flops, all of which bear the insignia of all the participating IPL teams. IPL merchandise is slowly becoming a rage as fans are not averse to paying premiums.

The team owners know there are enthusiasts who consider all these items a prized possession than mere another piece of clothing or accessory. As you would read in one of our upcoming posts, sports memorabilia is becoming popular for gifting purpose. Of course, you should be able to get the choice right as each sports fan has different favorite teams or players.

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Dear readers,

Today, we are glad to bring you an interview with Priyadarshini Kohli, Sr. Manager Brand Communications, INX Media to state the marketers point of view with regards to corporate gifting.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?
YES

2. How much on an approximate basis does your company spend on corporate gifting?

NA

3. What is the most unique gift that you have come across?

A very sleek and compact calculator. It had a silver cover and the moment it was touched, it used to open up on its own stand

4. As a promotional tool does corporate gifting impact sales? If yes
can you give an example?

If it is a good looking piece/ if its very useful, it does indirectly impact sales by creating brand recall and keeping the brand top of mind, which indirectly impact sales

5. What are the type of gifts you would normally receive? Which one has
been your favorite?

Over the past have received calculators, drinking glasses, nut bowls, mobile chargers, pens etc. The favourite has been a pocket compact mirror for ladies. Extremely sleek, small and in silver colour in its individual, hot pink, satin case

6. What are the occasions on which you gift your clients? And what is
the gift?

I do not personally give gifts, but I would send a gift for either, Diwali, New Year or a new product launch. Gift would vary based on the budget, the level of the client in terms of hierarchy in the company, etc.

7. Do you read blogs or go use Social networks like Orkut? Which one?

NO

8. Do you know that Giftex has Corporate Gifting Blog which talks about
latest gifting trends in India? (Blog.giftex.in)

NO

9. Now that you know, would you visit the blog?

Yes

Thank you Priyadarshini for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you.

If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.

Tags: Business etiquette, Corporate gifting India, Gifting occasions, business gifting, low cost gifts, Business Gifting
Corporate gifting, corporate gifts companies, gifting india, Gifting events, Popular corporate gifts

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Hello Readers,

Today, we are glad to bring you an interview with Nitika Kariwala, Content developer, Corporate trainer - Centre for Personal and Professional Excellence to state the marketers point of view with regards to corporate gifting. Marketers of corporate gifts have to make a choice. They have to make a decision about what gift should be delivered to whom and when. They are the one’s who facilitate the happenings within the corporate gifting world. And certainly..

It is important for marketers of corporate gifting to know what other marketers think, why and how? Here’s a little questionnaire that gives a brief about a corporate gifting marketers viewpoint.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?
Yes

2. How much on an approximate basis does your company spend on corporate gifting?
30000- 50000

3. What is the most unique gift that you have come across?
A Bonsai plant.

4. As a promotional tool does corporate gifting impact sales? If yes can you give an example?

Well sometimes it does. If the gifts are radical like a plant which people keep on their desk it makes sure that  we are always on their mind. Even after years when u see them with the plant it gives immense satisfaction.

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Well I have received small clocks with company logos, planner diaries with my name printed, a nicely packaged box of spices and honey etc… My favourite has been a  personalised qoute book.

6. What are the occasions on which you gift your clients? And what is the gift?

Diwali and New years. Mostly they have been honeyed dry fruits packed in nice boxes which can later be used for keeping knick  knacks.

7. Do you read blogs or go use Social networks like Orkut? Which one?

Well, yes I do. Social networking sites are Orkut and Facebook.

8. Do you know that Giftex has Corporate Gifting Blog which talks about latest gifting trends in India? (Blog.giftex.in)

yes, I do.

9. Now that you know, would you visit the blog?

Oh yes, I have already visited the blog. It has some good information.

Thank you Nitika for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you.

If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.

Tags: business gifting, Corporate gifting, Gifting occasions, gifting to clients, Best business gifts, Business Gifting
Corporate gifting, Worst gifts, low cost gifts, corporate gifting for employees, gifting etiquette

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Hello Readers,

Today, we are glad to bring you an interview with Mr. Siddharth Somani, MD - Everplus Plastics Pvt Ltd to state the marketers point of view with regards to corporate gifting. Marketers of corporate gifts have to make a choice. They have to make a decision about what gift should be delivered to whom and when. They are the one’s who facilitate the happenings within the corporate gifting world. And certainly..

It is important for marketers of corporate gifting to know what other marketers think, why and how? Here’s a little questionnaire that gives a brief about a corporate gifting marketers viewpoint.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?

Yes.

2. How much on an approximate basis does your company spend on corporate gifting?

Total combined of about Rs 30,000/- (Approximately US $750, US $1.00=INR 40.00) .

3. What is the most unique gift that you have come across?

Some of the clocks and lamps that I have seen are really smart and unique in their designs.

4. As a promotional tool does corporate gifting impact sales? If yes, can you give an example?

Yes, it does. Gifting is used as a tool for the company to reach various levels of any company, right from the top management to the lower clerical staff. The main idea is company recall. People remember such companies. It becomes part of sales promotion. We do this as a means to improve relations with our clients.

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Gifts vary like consumer electronics, leather bags, teasets, dinner sets, etc. The ones that I really like are useful office stationery - office sets and bags.

6. What are the occasions on which you gift your clients? And what is the gift?

Usually for us Diwali is the main season for gifting. Our gifts are usually rockery, leather bags, teasets, dry fruits and silver plated items.

7. Do you read blogs or go use Social networks like Orkut? Which one?

Yes. Orkut, facebook, etc.

8. Do you know that there is an Indian Corporate Gifting Blog (http://blog.giftex.in) ? Would you visit the blog?

Yes and I have been before today also.

Thank you Mr. Somani for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you. If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.

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Hello Readers,

We are glad to bring you an interview with Mr. Nitin Suri - VMware, a technology company. The reason we are doing this interview is for the marketers, sales people and all our faithful readers to make them understand corporate gifting from the company’s point of view.

Here’s the interview:

1. Does Your Company do Corporate Gifting?

Yes we do.

2. How much on an approximate basis does your company spend on corporate gifting?

Dont know but our gifts are mainly technology oriented. Mice, usbs etc.

3. What is the most unique gift that you have come across?

Personalised USB key.

4. As a promotional tool does corporate gifting impact sales? If yes, can you give an example?

People like receiving gifts. It doesn’t impact per se but it leaves a good impression.

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Normally I would get gifts which would be either calendars, mice, usb keys, stress balls etc.

6. What are the occasions on which you gift your clients? And what is the gift?

Depends on who the client is. We might address a large number of clients and give them gifts or it might be something more personal.

We hope you liked the interview. Please give us your feedback with regards to these interviews on our blog and let us know if you would like to read more of these interviews.

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