Below are the vital factors that are extremely essential for chalking out a corporate gift program:

1. Determine your budget first to get a clear understanding of your corporate gift program. Once you set your budget and scope, next you should define the exact purpose of giveaways.  This will depend on what domain you are and your end user.  Your budget will though, will largely dictate how much you should allocate for the gifting program.
2. When deciding how much to spend, key thing to take into account is the intrinsic value of your business relationship. Based on it, you should make sure you give an ‘appropriate’ gift. Also, consider specific guidelines of that corporate entity and industry. You would never want it to appear as a favor.
3. Just reverse the roles. What if you receive an over-expensive gift? Talk to the giver in person if you think that the gift is too costly, too personal or not really suitable to the occasion or the relationship you share with the person. However, never discuss these things in public with the person concerned.
4. Corporate gifts can serve various roles like Thank You gifts for clients and colleagues; motivational gifts; recognition gifts for employees; new client acquisition; retention of business clients; building brand awareness; promotional products; holiday gifts for clients; trade show giveaways; premiums incentives and incentive programs; award programs; advertising specialties; service and safety awards; and general purpose business gifts and awards.
5. One discreet way to place your logo is leather portfolios. It is normally de-bossed on the cover. Some people prefer to customize with the recipients initials. If you believe you have selected a gift that will make a lasting impression on the recipient, there is absolutely no need to place your logo on the gift. The person will remember you by the gorgeous gift itself.  Also work out how you will distribute it - in person or by courier mail.

In other words, sourcing, packaging and dispatching the gifts demand an on-time and high quality solution providers to manage the specialized gifting related tasks on continual basis.

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Mumbai, the financial capital of India, is famed for its cosmopolitan nature, which also reflects in the shopping opportunities that can lead you to some fantastic gifts. The city’s famed streets, corners, gullies and pavements are lined with exquisite shops.

Virtually anything that you want is available in its famous bazaars, malls and markets. There are malls that have sprung up across the city - its eastern suburbs as well as the western - that provide ample shopping options when you are in this dynamic city.

The MTDC (Maharashtra Tourism) curiously mentions Chor Bazaar, commonly known as thieves’ market, a term coined by the British but perhaps mistakenly so - as a great avenue to get something unconventional.

The website notes: “It is thought that the original name was perhaps shor Bazaar (Noisy Market) that aptly described the yelling and shouting doe by local traders while selling theri second hand household goods. Today, it has turned a hustling bustling market selling a wide range of goods. The traders, whose families have been in this business for several generations, scour the countryside to buy goods that they sell in the market.”

You must visit Chor Bazaar, the site states, for here you can come across some fabulous shops that you can rummage through as  you never know what you may discover a hidden treasure, a bargain or just exactly what you need for your collection or something that your friend or colleague needs - an antique piece, an old book or a Gramophone record.

The main areas to get bargain clothes are around Colaba Causeway and the famous Fashion Street that stretches along the Cross Maidan and Azad Maidan. Showier, trendier articles can be done at Breach Candy and Kemps Corner.

Tags: Corporate gifting India, Best corporate gifts, corporate gifting for employees, Corporate gifting, low cost gifts, gifting to clients, Best business gifts, Business Gifting
Corporate gifting, promotional products, gifting etiquette

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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