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Race to get fit, the Anil Ambani way

January 27th, 2009

You would tend to think that business tycoon Anil Ambani would have an issue with a film revolving around his ‘fat boy’ days, now that he has managed to knock off the flab. He has established his credentials as a professional runner (the Mumbai Marathon saw him right in front of the pack).

But the ADAG chief tycoon appears to be extremely secure with himself, noted a DNA news report, which mentions that he has not made any effort to stop the release of the new film ‘42 kms’.

The report by Soumyadipta Banerjee mentions: “Ambani has given the filmmakers a go-ahead (over e-mail).” This is what he wrote to the film producer, Vicky Tejwani, when he was informed of a character in the movie almost based on him. “Hi Vicky, I do not mind…Thanks a lot. I will not be able to attend the film’s premiere owing to prior commitments. But I wish the best for the film. Regards, Anil…”

Director Nisha Chainani has been quoted as saying: “We informed Anil Ambani via email about the film. Instead of preventing us from filming those scenes, he wished us all the best.”

She got to know about his weight problem while being part of a group ‘the Hash Run’ six years ago. She heard how the taunts about his weight prompted him to take up exercise and to take part in the Boston Marathon.

The point we are making is health and fitness has become a core activity for celebrities despite their hectic lifestyle. So, why should be left behind. If you want to spread the message, there can be not better way than gifting a fitness gadget to your colleagues, bosses and relatives to encourage them to stay fit.

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A trusted name in the domain of corporate gifting

January 20th, 2009

Ensuring that quality is available at affordable prices is the prime goal of Swiss Military Products S. A., a renowned organization that has come up with Premium Swiss Lifestyle Products in the country. Their team has hit on a unique marketing formula, which along with the exquisite quality of Swiss brands has helped them carve a niche for themselves in the corporate gifting industry.

The product range is identified with precision, finesse and quality. It reflects their commitment to customers. Their exclusive positioning in the marketplace has allowed them to enjoy a huge success in the domain of corporate gifting. In its first year of operations itself, the company opened quite a few Swiss Junction exclusive retail outlets in New Delhi and other metros of the country.

Some of them are noted below: 
Westend Mall Ludhiana
72, The Great India Place, Sector-38, Noida
M-7, GK, M-Block Market, Part-I, Delhi
G-7A, Mega Mall, Andheri (W), Mumbai

With their spectacular product spectrum, they also are looking to establish their brand in the Corporate World by positioning their products as high-end gifts/ promotional items at truly affordable prices. Their intention of providing best quality allows them to assure customization services like Laser Engraving, Vacuum Gold/ Silver plating, Vinyl cuts and High quality printing and Embossing for their esteemed clients.


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Exquisite product varieties suited for corporate environment

January 19th, 2009

Swiss Military Products S. A. is a renowned organization, which has been instrumental in introducing several Premium Swiss Lifestyle Products. The products have been brought to the Indian markets under the brand ‘Swiss Military’ & ‘Alpine Club of Switzerland’.

The firm is the Master Franchisee for the brands that also sells its Hanowa watches in 40 different countries as well as its whole range of quality products through over 700 outlets in Switzerland.

The exquisite products being marketed in India make a premium lifestyle & gift accessories. These include Baggage, Watches, Writing Instruments, and Accessories such as Cigarette Lighters, Mugs, Torches, Key Chains, Hip Flasks, etc.

To segregate the distinct product categories ‘Alpine club of Switzerland’ includes various Accessories, Baggage & Garments, whereas Swiss Military comprises Watches, Writing Instruments, Baggage & Garments. The former caters to the more outgoing, adventurous and casual segment, whereas ‘Swiss Military’ has more professional and formal image. So, it addresses a different target audience.

The bandwidth helps the franchisee to be able to offer product varieties for each and every customer in the corporate environment. The brands are available at their exclusive outlets run under the banner of ‘SWISS JUNCTION’.

Marketing such brands has stemmed from the very realization that there exists a huge and significant gap between the high-end products that are available in the market with exorbitant prices and those aiming for mass scale production but with little room for  quality and finish. 


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Selecting the perfect gift for your man

January 16th, 2009

In the last blog, we discussed how women find it difficult to pick gifts for men. But then there are women who tend to take an easy way out — either by gifting cards, cash or a gift voucher. The men can utilize the gift voucher or cash to buy whatever they want.

A media professional mentions in the DNA article by doing this she ensures that none of her gifts is turned down. According to her, she either gives vouchers or takes her friend to shopping along with her. So there is no problem when it comes to understanding the persons’ likes or dislikes in terms of style, size, colors, etc. Many women opt for branded gadgets or electronics. But here again personal likes and dislikes cone into play.

Thankfully, many gifting stores and experts help you select the perfect gift. The owner of Nuggets, Anju Poddar, is willing to offer advice for buying gifts for men. Nuggets is an elaborate gifting store. The professional understands that shopping for gifts for men is often a problem since there are fewer options available. One of the safest options is a bottle of whisky or wine.

Ironically, the gifting expert herself faces a problem while selecting a gift for her husband. So what then is the perfect gift for your man, going beyond usual belts, bags, wallets, clothes and cufflinks? One way out is buying something useful. Accessories can be a safe option if you are not sure about his choice.

A partner at Gifted Lifestyles, Kanchan Khubchandani, suggests grooming products. They are a big hit, in the backdrop of the metrosexual mania. Some women simply follow their instinct, and buy what their heart tells them is right for their man, and that does the trick for them!


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An alternative lifestyle to boost well-being

December 5th, 2008

Mickey Mehta is among India’s renowned Holistic Health and Fitness trainers for more two decades. He has revolutionized the very concept of Wellness and has redefined Holistic Health by implementing innovative ideas and subtle changes in lifestyle.

He uses Vedic philosophies effectively coupled with the therapies of Tao, Zen, etc. for complete transformation. Some of his top tips as listed on the website are:

• Have vedic diets completely vegetarian with fruits and vegetable juices, sprouts & hot water with ginger and honey. Eat natural, fresh, unprocessed foods.
• Herbs like tulsi, aloe vera, ginseng, wheat grass bolster immunity. They suppress infections.
• Instead of eating 3 meals daily, go for 4-5 small, light meals. Eat every 3-4 hours so as to regularize your blood sugar levels. Never skip meals, especially your breakfast.
• Bananas are recommended for those who are hypertensive in nature as they are low in sodium and high in potassium. They are rich in fibre and provide instant energy.
• Cut down on alcohol as well as aerated waters. Switch to vegetable juices, herbal teas, unsweetened fruit juices and coconut water. • Physical activity helps you immensely. People tend to overeat to overcome feelings of depression and anxiety. Exercise will release endorphins (feel-good hormones).

The fitness guru has listed on his website many such valuable tips to keep your mind and body in shape. In these highly stressed times, making someone close to you to an alternative lifestyle can be the most precious gift you can give. You can contact Mickey Mehta for a switchover to ensure the well-being of your near and dear ones, which is worthier than any expensive gift object under the circumstances.


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Retail chains and malls to shop in Mumbai

November 12th, 2008

Inorbit Mall: Located in the western suburbs of Mumbai, Malad, Inorbit Mall is counted among some of the finest malls in the country. It has grown in popularity ever since its inception. Committed to setting new benchmarks in the Retail Industry of India, its success is largely attributed to its unique positioning as a one-stop lifestyle destination.

Its superior design and excellent retail mix has made Inorbit Mall the most sought after destination in the city today.  Inorbit Vashi (New Mumbai), conceptualized by the UK’s Chapman Taylor Partners, is an architectural marvel. Inorbit has brought to Vashi a stunning aesthetic grandeur bang opposite Vashi railway station.

Shoppers’ Stop: The premier shopping destination is positioned as a complete family store that delivers a complete shopping experience. Setting up shop way back in 1991 with its first store in Andheri, the western suburbs of Mumbai, this retail venture by the K. Raheja Corp. has made a name for itself in short span of time.

With its huge range of merchandise, excellent customer service and exclusive shop-in-shop counters of leading international brands, Shoppers’ Stop provides with a world class shopping experience. The stores offer a wide range of apparel and lifestyle accessories from apparel brands like Provogue, Arrow, Levi’s, Scullers, Zodiac and Color Plus  to cosmetic brands like Le Teint Ricci, Lakme, Chambor, etc.

Big Bazaar: Pantaloon Retail (India) Ltd. is among India’s leading retailers, which operates multiple retail formats of the Indian consumer market - in both the value and lifestyle segment. Based in Mumbai, they operate well over 11 million sq ft of retail space in over 1000 stores across leading cities of India. Mumbai is one of them.

The company’s leading formats comprise a chain of fashion outlets, Pantaloons; a uniquely Indian hypermarket chain, Big Bazaar and supermarket chain Food Bazaar that blend the look, feel and touch of Indian bazaars with modern retail concepts (choice, convenience and quality).


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Jute: a lifestyle statement

October 10th, 2008

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There is a wide array of lifestyle jute products, which you can use and gift like attractive terracotta embedded items and wall decorative pieces. Jute craft is quite unique in terms of functionality, originality and looks. Popular items like decorative bags, lamp shades and flower pots part from handmade jute wall hanging make perfect gifts for people with unconventional, albeit classy tastes. You can get many more interesting and attractive jute products for gifting this festive season.

Jute products are noteworthy for perfection in design and dexterity in finishing. The jute handicraft represents skilled craftsmanship that transforms the natural jute into perfect gifting products with immense aesthetic appeal. Luxurious home décor products made of jute like cushion covers, tablemats, tea cosies and table covers go well with eclectic lifestyles.

Jute garments come in a spectrum of styles especially for festive occasions in embroidered, hand printed and dyed features.  Jute woven fabrics are used for attractive stuffed toys. Decorative pieces blended with spectacular embroidery made from jute look fabulous. Jute is a perfect medium to keep your household lively and luxurious. No surprise, cost-effective jute articles make catchy gifts.

Customized jute pouches bear a sign of individuality. Designer jute pouches are getting popular as a lifestyle product. They offer versatility in terms of designs, colors, sizes and styles, so you can get one to suit your style quotient. For instance, richly designed striped pouches in jute might fancy someone with a bold fashion sense and who loves looking look glamorous. These pouches make a bold style statement.

Jute lifestyle products lead one into an enchanting realm of unimagined opulence, and fill one’s life with color and joy. They accentuate the home décor through their exhilarating look and fine finish. They are bound to make a mark with their captivating look and high utility value.

Check attractive jute products’ range…

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