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The fruitful journey of The Arts Trust and ICIA

February 5th, 2012

The brain behind The Arts Trust and ICIA, Mr Vickram Sethi, is known to be a committed and articulate art aficionado. He has been actively engaged in promoting contemporary Indian art, and has been striving to raise awareness and interest in Indian art.

The Institute of Contemporary Indian Art (ICIA) serves as a logical extension of The Arts Trust vision of becoming the best source for quality work by both the distinguished and emerging artists. The Arts Trust was set up in 1990 with a long-term vision of promoting Indian contemporary art, which was just gaining in prominence at that time.

Towards this end, The Arts trust organizes art exhibitions, showcasing a wide range of talent and creativity, providing the viewers a glimpse of promising artists who work in various genres, styles, subjects and mediums.

In 1996, The Arts Trust was handed over the responsibility of managing the Harmony Show launched by the Reliance Group. It has also hosted several art camps and art events such as the annual RPG art exhibitions. The Arts Trust boasts of several prestigious clients such as RPG Group, Kotak Bank, ABN AMRO bank, Indian Hotels, Oberoi Group and Hyatt Hotel among others.

Of course, the journey has been full of several challenges, as Mr Vickram Sethi reminisces: “When I started, the art scene was quite different from what it is now. It was difficult to find space (for hosting the shows). I did my first show more than 15 years ago at the Oberoi, titled ‘Masters of India’. I was amazed at the response, and then began to do art shows at the Y B Chavan studio more often.”

He is extremely optimistic and positive about the emerging crop of artists. He quips: “There’s immense talent here!” In keeping with his vision, the previous edition of Art Expo India brought to the fore highly talented and dynamic artists from across the country and abroad in a grand event in Mumbai.


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Why not consider bewildering Bollywood based giveaways as Diwali gifts?

October 23rd, 2009

If you are keen on incorporating glitz n glamour to your gaudy gift, why not try out brash Bollywood themes. If you do not know how, this is something just for you. Here is a young designer who will do the job for you…

Dazzling designer Nida Mahmood, who admittedly has been a hardcore Hindi movie buff, would always dream of cute little things that we could see only on screen. That set her thinking how those gorgeous elements, which light up a film set, could be incorporated in one’s daily life. She mulled over the idea and integrated with the concept of gifting. 

The unique blend has given rise to a venture called as New India Bioscope. She has set it up with her friend Raul Chandra. It has just been over a month ago and the idea has clicked. She has already been chosen to refurbish the Art Deco Theatre in New Delhi, Nida is also going work for a Hollywood production, designing the outfits.

Spice and variety is the essence of her eccentric gift offerings.  These are no ordinary items. As you would realize, the techni-color fun has subtly spilled over onto ubiquitous objects from totes to keychains. She has added dramatic touch to them, terming it as an unadulterated Bollywood touch. There are captivating tea cups and other kitschy items like diaries, bags and home décor elements.

Prices might deter you, if not the concept itself! Price tag of a Gabbar chair will ring in your ears for days together. It is tagged at Rs 45,000. If you are looking for more affordable stuff, go for umbrellas with rain songs like ‘Pyar Hua’ and ‘Ek Ladki Bheegi Bhaagi Si’ from the 90’s to those from the 50’s etched on them. These cost just about Rs 1,000 to Rs 2,000. A ‘Don’ notebook is just worth a few hundred rupees, while Bollywood keychains come cheaper at Rs 100.

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An array of ideas for dazzling Diwali

October 15th, 2009

Diwali, the festival of lights, is celebrated all over India and around the globe where NRIs are settled in larger numbers. Diwali, also known as ‘Deepawali’, originates from the word ‘deep’ meaning the light from a row of tiny diyas in order to brighten the lives of each and every one as well as to spread positivity around. In essence, Diwali is celebrated to spread the light of love and hope.

To add value to your gift giving ritual, The Mint publication unveiled more than hundred enterprising ideas. It carried a special edition of the Lounge section devoted entirely to the tradition of gift giving in Diwali.

A series of special features covered a whole gamut of ideas - from environment-friendly products and almost-free gift ideas to splurge-worthy goodie. The idea was to find festive bounty for every budget.

The introductory essay noted: “No matter how lean the year, this is not the time to scrimp. In fact, it’s the season for some serious retail therapy. That’s why we went shopping for some beautiful goodies. There’re price tags suitable for every pocket.”

They made a conscious effort to steer clear of the diyas and candles. Their list covered the whole gamut of items from nice eco-friendly products and jewelry to beautiful handicrafts and fabulous almost-free gifting ideas.

Enlarging the spirit of gifting and giving, the Lounge team noted: “We also believe Diwali is not merely about exchanging gifts. It’s also a time to share our good fortune with those who may not perhaps have as much. Hence they also covered various ideas on giving gifts that have the power to change lives.

The Mint accumulated for readers to gift your near and dear ones to bring smiles on their faces. Click on the link below to check about enterprising gift ideas:

http://www.livemint.com/2009/10/09203732/104-ideas-to-be-everyone8217.html#

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Have money, will spend, is the mantra for many this Diwali

October 14th, 2009

It’s the ultimate festive time of the year when the wealthy and even the not-so-privileged open their purse. Diwali nights are lit up by Cartier blinkers and the air is filled with swish of satin fills. Elaborate card sessions, dazzling diyas, and crackers are the flavor of the season.

The party circuit perks up irrespective of economic conditions and recession. Every host wants to exude splendor. The venue resembles literally ‘mini-wedding’ scene. The food is served on shiny silver plates, and the gifts are hand-painted for that personalized touch. Invites with glittering gold-embossed logos are sent with beautiful boxes of choco-truffles. The guests are treated to an era and aura of royalty.

From designer kaftans to gazebos by the poolside, the pomp and extravagance reaches its crescendo. A touch of flamboyance is evident in everything in Diwali from designer playing cards to handcrafted boxes filled with pearl chocolates and edible diamond. This is the occasion when everybody who matters tries to ‘make a statement’. Baskets of imported Belgium chocolates, rare honey, gourmet snacks, and oysters for gifts are imported. The jazzier the offering, the better…

In gifting, giving and partying during Diwali, signature style is considered important as it is expected to reflect one’s personality. Those with exquisite taste and money in their pockets do things in a real classy way. There are Diwali melas that offer unusual stuff including Baklavas and Swarovski-studded candles.

Amidst all the ostentatious display and pomp, there are few who harp on tradition with old world décor and authentic Indian cuisine. For them celebrating Diwali is about reviving the spirit of Indian-ness. The hosts hence try to keep everything from the food and flowers to gifts traditional. On the other hand, glitzy glitterati gifts could comprise anything from a custom-made Louis Vuitton bag to a Cartier watch.

Have money, will spend, is the mantra this Diwali!

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Building a ‘healthy’ bond with a gym membership

October 6th, 2009

As we have suggested in the previous blog, you can consider gym membership as an off-beat but highly effective gift for building a ‘healthy’ bond in every sense. We suggest a few options to choose from…

Gold’s Gym
Launched in Venice California almost four decades ago, it soon became the hub for the development of fitness training, equipment and balanced nutritional concepts. Gold’s Gym received international acclaim. In 1975 when it was prominently featured in the movie ‘Pumping Iron’. It was established as the ‘Mecca of bodybuilding’.

Gold’s Gym is among the largest international gym chains across the globe, recognized for its unique heritage and experience in fitness and lifestyle management. The India chapter of Gold’s Gym began in 2002. Soon the branches grew.

Today Gold’s Gym has gym facilities in various cities like Chennai, Surat, Bangalore, Pune, Ahmedabad, Baroda, Kolkata, Jaipur, Noida, Ludhiana and Jalandhar. Promoted by partners Rajesh Advani, G. Ramachandran and Jagdish K Valecha, Gold’s Gym India has carved its niche in the Indian market.

Know more about Gold’s Gym package

Moksh, the wellness place
Moksh provides Time to pause, and time to heal yourself. Their website mentions: “There comes a time just to pause, ponder, and rethink our life and its priorities. And this is one such time.”

One can try out yoga to find inner peace and joy; do cardio to stay fit; undergo strength training. Their nutritionist guides every member on weight management. Members can use the vibrogym to improve blood flow, and get therapeutic massages at their spa (Nirvana).

They can dance away their worries at the dance studio. This is an opportunity to find one’s feet and get rejuvenated at My Foot Reflexology. Kaaya, their salon, helps one glow.

Aren’t these perfect options for a special kind of a gift that would stay along for a longer time than a conventional gift?

Know more about Moksh packages


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Precursor to Art Expo India 2009

September 25th, 2009

Indian art is slowly but surely becoming a crucial component of an alternate investment portfolio. This shift of strategy is largely being driven by the fact that Indian art is drawing attention and valuation that it thoroughly deserves.

Contemporary Indian art is gaining prominence worldwide. So it is not mere coincidence that Art Expo India has emerged as among the most prestigious art events to showcase Indian art for collectors and art lovers worldwide. It is among the most important art event in India, a cultural highlight for the country.

The three day long Art Expo India 2009 event, starting from 25th September, is a platform to launch Indian art in the international arena with meticulous selection of top galleries and well-conceived program of special exhibitions, seminars and other events.

Speakers Schedule at Art Expo India 2009
25th September

5:00 pm: The Key note address will be Mrs. Kay Saatchi in conversation with Malika Sagar Adwani on spotting young talent and building up an art collection.

26th September

•12:00 am – 1:00 pm: Art in Life: the daily pleasure of collecting, Dr. Rashmi Poddar in conversation with by Judith Greer.

•3:00 pm – 4:00 pm : The aesthetics of the erotic Dr. Alka Pande, Satish Manashinde moderator Anjolie Ela Menon.

•4:30 pm – 5:30 pm : (X)topia: A Search for Place, A Place for Search - A Conversation between Jitish Kallat and Ranjit Hoskote..

27th September
•12:00 am – 1:00 pm : Everything is Art a panel discussion between Bose Krishnamachari , architect Shantanu Poredi moderator Rajshree Pathy.

•3:00 pm – 4:00 pm : Sharan Apparao & Menaka Kumari Shah buying art in recessionary times Moderator Brian Brown.

•4:30 pm – 5:30 pm : Kirsty Ogg  in conversation with Abhay Sardesai on Indian Art in an international prospective.

Art Expo India 2009 serves as an opportunity to know more about adding art as an asset class in your portfolio, and also as an option for gifting at corporate and individual level.

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AEI to act as a window to peep into vibrant Indian art scene

September 22nd, 2009

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Art has a great display and asset value for both individuals as well as corporate houses. It makes a treasure to cherish in every sense. This value will come to the fore at Art Expo India 2009 (Venue: Nehru Center, Mumbai; Dates: September 25th - 27th) is a comprehensive source for understanding art – its past, present and future. It will present a wide array of works by famous and upcoming Indian artists.

Despite the recession and the subsequent fall in prices, experts feel the market for fine art is still very strong, though not as hyped as it was a couple of years ago. Importantly, long term collectors want to use this phase to build on their portfolios.

Especially, a host of investors-individual as well institutional- from European and American art circuit are looking to add Indian art to their collections. For many of them Indian art is still new. Art Expo India 2009 will act as a window for them to peep into Indian art.

Trade & Technology Exposition Co. (India) Pvt. Ltd was established in 1987 as an exhibition organizing company and several events on different themes were organized thereafter. Their flagship exhibition is GIFTEX which is now in its 21st year. With over 70 Shows to their credit Trade & Technology have the experience, the ability and the understanding of the art market as well.

The organization is headed by Vickram Sethi and has a support team that specializes in setting up trade events.  He has been setting up art shows and events from 1990. Before setting up art expo, the core team members had visited art fairs all over the world speaking to both galleries and art buyers to understand their needs. Being in both businesses Trade & Technology Exposition Co has the ability and knowledge to put together a major art event that would cater to the needs of the broader market.

Visit and enjoy Art Expo India 2009! The vibrant vistas of Indian Contemporary Art have opened for you.

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Art Expo India 2009: A platform to understand, buy, gift and invest in art

September 18th, 2009

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If any of your friends or family members loves visiting art galleries; likes reading on art & culture, and relishes watching cultural shows, he or she makes a perfect candidate on your part to give an artwork as a gift! But where to source the reliable information about latest trends in Indian art!

Well, you may visit Art Expo India 2009, which is going to be a high profile meeting ground for art dealers, galleries, artists and prospective art buyers.

Dwelling on the importance of AEI, an ET report by Nalini S Malaviya mentions that talks by experts in the field, and an opportunity to interact with artists, gallerists, critics and other members from the art fraternity, sure add great value to such events. Insights into various aspects related to the art market, such as world markets, evaluations, regulations and so on, make the event more interesting, it points out.

The event is bound to act as a catalyst in building the art market in India. With more and more Indians becoming wealthier, there is a huge untapped potential waiting to be exploited. The new-found prosperity, a highly sophisticated audience and international exposure now present a perfect opportunity for art dealers to project buying, collecting and investing art a modern lifestyle statement.

Importantly, no other market can be as huge as the Indian market for Indian art itself. If it has to do well, it must ’sell’  in India to start with. AEI is looking to make this happen. Its aim is to build a community of art connoisseurs by building awareness and imparting knowledge of Indian art history as well as current art trends.

The event to be hosted at Nehru Center, Mumbai (September 25th-27th) strives to serve as a link among keen art viewers, artists and experts. It will provide you with an insight into the contemporary art trends.

Mr Vickram Sethi of The Arts Trust and AEI organizer, concludes: “Our exhibiting galleries are constantly bringing fresh perspectives to Indian art. We only invite galleries who are passionate and ground-breaking in the artists they foster.”


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True essence of corporate gifting comes to the fore during festive season

September 14th, 2009

Corporate houses do everything possible to garner goodwill during the festive season. These are the times when companies gift their employees and clients. For example, to let their employees enjoy the Navratri festival, they even gift free passes for occasions like ‘Dandia Raas’.

Navratri, the season of nine nights, is celebrated with much glitter and glamour. It entails traditional dance types like garbas, dandia with the devotional songs in respect of Mother Amba and Mother Kaali. The people come together to have the blessings of the eternal mother, celebrate her presence within them and wish each other. Even celebrities join in the celebration of this traditional ritual of dance.

The profile of employees has become younger so it’s not surprising that several firms opt to celebrate such joyous occasions in the campus itself. Many companies join in the celebrations by gifting them traditional Navratri robes and free passes to the nine festive nights.

Many corporate houses sponsor local Navratri groups as part of innovative marketing methods to join the camaraderie during Navratri. Many of them come up with novel ideas like ‘designer dandias’.

True essence of corporate gifting is embedded in the fact that companies want to build a good relationship with their clients/customers. If the act of gifting motivates employees, corporate gifting at another level is part of a larger marketing & branding activity. It helps reconnect and re-establish a relationship with the key clients.

Festivals are a form of gettogether for most people across India. Festivals like Holi, Diwali, Christmas, Ganesh Festival and Navratri are rituals that are celebrated with great fervor, fun and frolic. This is the time of the year when corporate gifting takes place in a broader social context imparting a larger meaning to it. It acquires a whole new connotation during the festive season.

Gifting clients on such occasions is a must to spread brand identity and generate goodwill. Corporate gifting during  festivals is an opportunity to grow a company’s business that must be fully capitalized.

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Nostalgic gift ideas your teacher sure will appreciate

September 2nd, 2009

Teachers Day is right here in the first week of this month. As a sign of respect and tribute to Dr. Sarvepalli Radhakrishnan, his birthday is observed all over the country as Teacher’s Day in India.

We have been celebrating Teacher’s Day on September 5 since 1962. Dr. Radhakrishnan was considered one of the most learned persons and a great scholar and teacher of his times.

You can thank your teacher, coach or guide who has been a great source of help, inspiration and motivation to you. Here are some really thoughtful and nostalgic gift ideas that your teacher will definitely appreciate.

Picture it forever: Take a picture of your class and put it nicely into a special or even simple picture frame for the teacher to proudly hang up in the classroom or retain in his/her home office. You can opt to personalize the frame with the teacher’s name and your feelings about the teacher engraved. Ask an artistic student to paint it right onto frame.

Memory album for your teacher: Here is another variation of the above idea. You can put together a memory album for your teacher. Take a photograph of each student creatively against a nice background; develop the roll of film right away.

You can then have many colors of scrap-booking paper cut into same sized triangles for the students to choose from and to write a message for the beloved teacher. Each kid will also sign his or her name on their triangle.

You can then put the photographs and the matching triangles together in a creative album that will make an everlasting memory. You can title the first page with your teacher’s name, class and the year. It will sure prove to a big hit as the teacher can share it with his colleagues and family members as well.


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