Giftex 2017 - Corporate Gifting

The right gift can break the Internet

In an age where digital advertising and social media marketing is given more importance than any other medium, the personal touch of corporate gifting and merchandising seems to be lost. Before we write it off as completely redundant, let’s see how effective corporate gifting can be when used as a marketing tool, as opposed to digital.

When it comes to setting up a marketing strategy, social media platforms have their own limitations. Breaking the user experience by plugging ads between the social feeds, doesn’t always work in the favour of brands. There are many instances available online where repetitive bombardment of ads ended up creating a negative impact on the brand’s image.

If we take the same marketing strategy and observe it from the gifting standpoint, the story is slightly different. According to a study conducted by Promotional Products Association International (PPAI), 83% of the consumers like receiving a promotional product along with an advertising message. Based on this statistic, if you have a gift that can weave a brand story without invading the customer’s privacy, you have already won half the battle.

Another area where social media marketing might fall behind promotional gifting is the ability to invoke brand recall. According to another PPAI study, 89% of the consumers can recall the name of the advertiser on a promotional product they received in the past 24 months. Such an impact is hardly seen in the digital space.

Giftex 2017 - Corporate Gifting

 

Gifting and merchandising makes more sense when generating brand recall, because something that is sitting on your desk and/or used by you on a daily basis is likely to stay in your head longer than an ad you scroll past every time it pops up in your news feed.

The challenge is to make the target audience feel important than the product or brand. Innovative ideas incorporated within thoughtful gifts can help you break the personal barrier, without being too invasive that too at very affordable rates.

Giftex is organising India’s biggest corporate gifting exhibition of the year, where thousands of exclusive brands will exhibit their range of innovative gifts. You can walk in for free and experience how gifting can make your next marketing campaign a winner!

For Visitors Registration visit – bit.ly/Giftex2017

See you at Giftex 2017 !!

Giftex - Corporate Gifting Expo

Find new ways to promote your brand at Giftex 2017

Finding new ways to promote your brand? Opt the corporate gifting way. Stay on top of the head of your customers as you gift them the perfectly complementing corporate gift. A gift that not just shows gratitude to your clients for their love and support but also carries a brand image of your brand and thus promotes it. This will increase the brand exposure and will help more and more customers to recollect it.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

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This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex - Corporate Gifting

Plan your business strategy at Giftex 2017

Strategy planning is very crucial to build a perfect marketing plan. It helps you achieve the set targets more efficiently. It is an art to use your strengths and highlight them to promote your product or company. Corporate gifts can be your perfect way to show gratitude and promote your company at the same time. With proper customization and branding, it can give you maximum brand recognition.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

 


This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex - Corporate Gifting

Factors Affecting Corporate Gifting Decision

There are various things and situations affecting a manager or company owner’s mind while selecting a particular corporate gift for the company. Usually corporate gifts are given out on common occasions like Diwali, New Year and company anniversaries. Corporate gifting is both a thanking gesture and brand recall strategy.   And so there are a lot of factors affecting the choice of corporate gifting. Along with fitting right into the client’s budget there are some other things that lead the decision making in the selection of a corporate gift.

  1. Brand Identity – A corporate gift is a part of indirect promotion, which aims at increasing brand recall. For the same purpose it is very important that the gift should carry the theme and message of the brand. One can also keep the option of customization open to add to the gifts brand identity. For example, a lot of pharmaceutical companies gift pen-stands in the shape of organs their client/doctor specializes in.

 

  1. Customer Relation – Every company shares a different medium and approach to make and maintain customer relationship. If the corporate gift is to be sent to the customer of your client, then the means and medias of customer relation and communication should also be taken care of.

 

  1. Receiver’s Choice – The knowledge about receiver’s choice and expectations is a major driving force in selecting corporate gifts. Also, as it is crucial that the receiver should rejoice and be happy to receive the gift.

 

  1. Convenience – It is very crucial to consider the convenience of gifting procedure and work on making is smother. In case of fragile products packaging should be designed on the basis of the convenience of transportation.

 

  1. Competition – Competitor’s actions has major influence on one’s decision making while choosing corporate gift. The main motto of corporate gifts is to make a strong brand recall and that should be unique. For this it is important to have a check on competitor’s actions.

 

  1. New Technology – Every brand or company believes in being user friendly and for the same it is important to stay up with the latest technology. This also shows that the company is open to the latest innovations and technology.

 

  1. Networking – Gifts are given out to strengthen the relation and the decision of choosing a corporate gift depends largely on with whom does the client aim to network. For example, the gift you choose for your customer won’t be the same as for your employee.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Corporate Gifting #Giftex2017

How Big Is Corporate Gifting Industry?

Corporate gifting industry is continuously growing considering the added occasions like promotions, job anniversaries, company anniversaries, and more. If we talk about stats, the average market of corporate gifting is worth ₹ 12,000.  With a significant growth chart, it marks over 150% growth per annum. The corporate gifting industry is spreading its wings in both horizontal and vertical directions in terms of categories and general outcome. This has lead to many major players jump in this market with the best of their sources.  Right now the corporate gifting industry is divided in to two main categories that are Product Gifting and Experience Gifting.

Some of the major players in corporate gifting industry are from food, promotional products, apparel, gadget, home & lifestyle décor and stationery. Some new players like eco friendly products are also entering the league pertaining to the needs of market. Also, some of the prominent sectors to be named in corporate gifting industry are Finance, IT, Insurance, Telecom, Pharmaceuticals, Hospitality and Media. Whereas, the prominent seasons giving boom to the corporate gifting sector are Diwali, New Year and Christmas.

Being the first one to come up with the concept of India’s first ever B2B corporate gifting exhibition, Giftex has been the torchbearer in setting path for the growth of this industry. Giftex has been in the marked for past three decades and is a benchmark in measuring the rise of gifting industry. The shift of the corporate industries from stationeries to gadgets and from handicrafts to the fine jewellery, Giftex has always believed in bringing in new concepts to the gifting industry in corporate sector.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

PPAI Expo – A Benchmark in Promotional Products Marketing Industry

We are Giftex- India’s premier exhibition on corporate gifting. 29 years ago when Trade and Technology Exposition Company India Pvt. Ltd. setup Giftex little did India know that the corporate gifting business would change forever. Right from pen, pencil, diary, and calendar business corporate gifting became a 2000 Crore annual business with a variety of products that range from Houseware, Food hampers, Eco Friendly Products, New Age Gadgets, Promotional Products and others.

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

PPAI Expo Mumbai

 

Promotional Products Association of India – The groundbreaker expo in promotional marketing industry is all set to kick off. It provides limitless choice to connect manufacturers, distributors and buyers with each other to facilitate and enhance trade in promotional product marketing industry. To facilitate the promotional products business, the PPAI exhibition as well as a net based forum would connect buyers and sellers with each other.

About the Event – The PPAI expo is a B to B expo set to be held on 20th and 21st February 2017 at Nehru Center, Worli. It brings opportunities to expand your business and is the single point of contact for ideas on promotional products, strategies, execution and resources. It will become single largest sourcing portal and every registered user could create their own showroom on the web. Buyers would not have to look out multiple sites to find products. For registered users networking with each other will bring significant benefits from sharing of ideas, knowledge and business generation.

Why Exhibit – The PPAI Expo will be a meeting point for India’s promotional products industry. The only place; where buyers and sellers will connect with each other over a period of two days. To be held at the beginning of 2017 it will provide an ideal platform to explore new business relationships, network and connect with current clients. Generate new leads and tap into a higher business plain. Exhibitors and visitors will keep each other updated on the latest trends and innovations in the industry.

Why Visit – A need has been identified for an exhibition that focuses expressly on the Promotional products industry. This event will help to highlight new ideas, new innovations and provide a vital platform to network and learn new trends in the sales and marketing arena. The Promotional Products Association of India advocates the power and the value of the promotional products in marketing and advertising disciplines. The exhibition will educate businesses to use promotional products as marketing tool.

Following list contains list of top purchasers of promotional products.

– Resellers of promotional products

– Manufacturers and suppliers

– Marketing directors/managers

– CEO’s/MD’s of companies

– Agents/distributors

– Pharma & Health Care

– Financials

– Not-for-Profit Organizations

– Education

– Procurement managers

– Real Estate

Extra Perks – Get a larger exposure and reach by opting smart investments like sponsoring seminars. Also, squeeze the extra juice by being a part of our promotional marketing on social media sites.

For Visitors registration please visit – Pre-Registration: PPAI Expo 2017

For more information-  Visit www.ppai.in or Call (022) +91 22 2207 5256/57/58 or Write us at sales@ppai.in

 

Article Source –  PPAI Expo – A Benchmark in Promotional Products Marketing Industry

Official Giftex Mobile Application is now LIVE !!

Giftex Mobile App

Step 1: Official Giftex Mobile Application

You can download the official giftex mobile application for Android & IOS Phones from:

Android  app_store_logos

 

 


Step 2: Launch Screens

These are just the screens as introduction to the mobile application.


Step 3: Registration Process:
Registrations on Giftex Application can be done with any of the following details:
a. New User:
a. You can create your account by just registering with very few details.

b. Facebook:
a. If your phone has facebook and logged in the application will ask permission and grab the details like email from your facebook account.

c. Gmail:
a. You can login with your gmail and the application will get the details from the gmail account.


Step 4: Login Screen:

a. It is a one time login application once logged in it will not ask login until you logout.


Step 5: Main Screen – Tabs
a. Exhibition:
a. It displays the complete details of exhibition with respect to date / time / venue, as well as the contact details of Giftex

b. Exhibitors:
a. List
i. the details like email from your facebook account.

b. Details:
i. On click of any exhibitor get to see details of that exhibitor. Ex. Stall No., Address, Contact No., Contact Person, Email, Website, etc.

c. Invite Friends:
i. This feature is only used if people in your mobile contact list have already downloaded this application.
ii. One gets a list of people who have this application and select their name to send invitation.
iii. This is sent as notification to that person and also shown in the INVITATION TAB of opposite person.

c. Invitations Tab:
a. This tab comes into the picture when people in your contact list have already downloaded the Giftex Application.
b. Invitations Tab only has received invitations and that are not responded to by the user.
c. User can open the invitation and can see the details below the details are 2 buttons:
i. Yes I am going,
ii. No I am not going
d. When clicked YES – then the invitation is removed from the list and the invitee get notification saying that XYZ has accepted your invitation.
e. Also invitee can see the people invited and people coming whom they have invited on a individual Exhibitors Details page.

d. Event Registration – For Visitors
a. For any users who wants to come to Giftex Exhibition can click on this link.
b. Fill up the form of Pre-Registration
c. This details are stored and unique code is given which has to be shown on the counter at time of registration for quick check in.
Short Demo Example for Invitations:

Example 1: Within / Between The Application Users
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar & wants to invite people for this stall.
b. Mr. Patel -> Clicks Invite People -> Gets to See list of people from his contact list having this application.
c. Mr. Patel -> Selects Multiple People and Click Ok.
d. Suppose Mr. Patel Invites Mr. Shah who also has application.
e. Mr. Shah – Receives invitation in the notification bar of the phone & Also in the INVITATION TAB of the App.
f. Mr. Shah – Can view the invitation in the app and decides to GO -> So he clicks YES – I AM GOING button.
g. Now since the invitation is viewed and replied the invitation removed from the INVITATIONS TAB of Mr. Shah.
h. On accepting by Mr. Shah -> Mr. Patel gets a notification saying Mr. Shah has accepted your invitation.
******Mr. Patel will not see anything in Invitation Tab.
j. But Mr. Patel can go to (Wilmar) Exhibitor Details Page and at the bottom can
find that Mr. Shah is going

Example 2: Share With Friends
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar.
b. Mr. Patel -> Needs to invite people to the Wilmar Stall at Exhibition.
c. But Mr. Patel -> Needs to invite the people who do not have the app.
d. Mr. Patel can share the details on various third party application that are – Whatsapp / Facebook / etc.
e. Mr. Patel clicks on the SHARE BUTTON on the Exhibitors Details page.
f. The share button will show list of applications that are there on the phone.
g. Mr. Patel can select any application Ex. Whatsapp -> Select the name of the person Ex. Mr. Mehta
h. An auto message will be generated on the screen saying Mr. Patel wants to invite you to . . . . with link to download.
i. This will help in promotion to huge crowd by creating groups in respective apps and sending message at once.
j. **** This is just an invitation message – It will never be shown in Invitations Tab & Exhibitors Tab.


Step 6: Other Page:

a. Settings:
i – Change Password:
– To change the password for login.
– One needs to re login after password changed.

ii – Notifications:
– To keep receiving notifications or close it.

iii – Logout:
– Click to logout of the application

b. More
i. About Us
– Details of Giftex With Background & Progress

ii. Contact
– How to contact the administrative department of Giftex.


For any queries and feedback contact us at

admin@giftex.in | 022-22075256/57/58 | www.giftex.in

Aura Essence at Giftex 2016

Aura Essence is an authentic and therapeutic aromatherapy brand, with its foundations in the ancient science of Ayurveda. Each Essential Oil is a fusion between ancient recipes and modern technology they have been crafted by using best organic resources from nature while adhering to painstaking research done through centuries. These Essential oils are the pure essence of a plant and have been found to provide both psychological and physical benefits when used correctly and safely.

They can be used in four ways –

1) Cleansing and home

2) Spa and Relaxation

3) Beauty and Skin

4) Remedies and Natural Medicine

The products have – No artificial color. No artificial fragrance. No petrochemical parabens. No animal ingredients and our completely free of additives and preservatives. Aura Essence has been built on Purity, Quality and Authenticity. Packed in gift boxes with diffusers and a wide range of Pure Essential Oils, these are a perfect gift for better living and showing the receiver your thoughtfulness and care.

 

Aura Essence at Giftex

 

 

Blog Post by – Aura Essence

Please visit Aura Essence at stall # 88 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Lacuzini at Giftex 2016

Lacuzini, a well-known international brand for kitchen gadgets & tools with their quality and creativity presents a new stunning range in widest collection of exclusive kitchen items along with a variety of other products for you.

Recently we have launched an exclusive Colour Range kitchen items which match your modern kitchen. Not only they stand out as attractive kitchen items they also add fun to functionality. Many Utility items such as full chopping board set with knife and scissor and peeler have been introduced also multicolor knife sets , serving spoons and other multi utility products so that when you buy our product your entire kitchen needs are solved .

 

 

Lacuzini Products are a poem in silvery steel, crafted with great care.

In different designs and shapes. In India it is marketed by CRYSTAL, a recognized and a well-known household company since 1971 and has stood as a pioneer in manufacturing household items & tableware cutlery

Lacuzini has more than 100 models of various kitchenware products like Knife sets, Cutlery sets, Mugs, Gadgets, Flasks, Teapots, Graters and Scissors in attractive designs and shapes to match your taste and personality.

For Exclusive gift packs it fits the best with your company’s logo being printed on the products to give a personal touch to make your memories more sweet.

 

Blog Post by – Lacuzini

Please visit Lacuzini at stall # 26 & 27 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

Melt In Chocolates at Giftex 2016

Meethe Palon Ko aur bhi Meetha Banaye “MELT IN” Chocolates.

Introducing “MELT IN” Chocolates, by Meghna Choco Food Pvt. Ltd.

These delightful Treats come in three delicious flavours :–

Milky Almondy: – Every chocolate lover’s favourite treat, yummy milky chocolate packed with crispy almonds. Time to crunch away.

Orangee Coffee: – Like fruits? Like coffee? Well, here’s the perfect solution, one pack that brings you best of both. This one is a must-try.

Dark Mixed Nuts: – Delicious dark chocolate loaded with mixed crunchy nuts that just create a symphony in your mouth.

 

 

Even though Meghna Choco Food is a Market Entrant in this Category, it stands out from its Competitors in every aspect. Be it its Vibrant Packaging, unique Variants, this Chocolate bar is a category Changer in every Way. The aim is to provide the consumer with not just delicious and unique combination of products, but also to deliver the finest quality products. With a great product Like Melt In, We request your valuable Support to make it a success in the market.

Blog Post by – Melt In Chocolates

Please visit Melt In Chocolates at stall # 139 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :