It may be that one of your friends or family members have burnt their fingers in the stock market meltdown. Can you provide them with some succor? Do you want to suggest them an alternative avenue to park their hard-earned money to safeguard and grow it? Is there a way to assured wealth building in these uncertain times? Well, you need not harangue them on risk-free investing.

What you need do is just buy a nice piece of art, and gift it to them. It’s bound to fascinate them. Then draw their attention to the fact that many high net worth individuals and non resident Indians are putting their money in art! Here are some artists to consider:

Chintan Upadhyay: He often explores the iconography of Pop to convey his subject matter. His paintings carry references from media, advertisements, Bollywood and even the traditional miniature paintings.

Baiju Parthan: His fascination for technology, blended with his passion for mythology is palpable in his practice. The artist views them as symbiotic, as he thinks both mythology and technology feed off each other.

Riyas Komu: His oeuvre refers to the paradoxes of the urban situation that he paints with cynicism and compassion. The artist strives to archive the times, as well as reflect our immediate concerns – both localized and globalized.

Jagannath Panda: In his Panda’s work, a routine event or any commonplace object gets imparted with symbolic stature that is oriented to represent collective aspirations or sometimes rigid dogmas.

T.V. Santhosh: Drawing on images and news reports from the media, he combines pointed text and repetitive sculptural forms to make a statement on both the persistent nature of violence and the way it gradually becomes the norm, through recurrence.

Sunil Gawde: His tools often include sophisticated paint materials and implements like trowels and scrapers for achieving a layered depth in his pigments. This results in textured surfaces - dynamic and dramatic in nature.

D Ebenezer Sunder Singh: The paintings of Paul Cézanne and his principles of Art influenced me immensely. The human figures (the central element of his pictures) shift time and space to locate the psychological characteristics and the principles of life.

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Below are the vital factors that are extremely essential for chalking out a corporate gift program:

1. Determine your budget first to get a clear understanding of your corporate gift program. Once you set your budget and scope, next you should define the exact purpose of giveaways.  This will depend on what domain you are and your end user.  Your budget will though, will largely dictate how much you should allocate for the gifting program.
2. When deciding how much to spend, key thing to take into account is the intrinsic value of your business relationship. Based on it, you should make sure you give an ‘appropriate’ gift. Also, consider specific guidelines of that corporate entity and industry. You would never want it to appear as a favor.
3. Just reverse the roles. What if you receive an over-expensive gift? Talk to the giver in person if you think that the gift is too costly, too personal or not really suitable to the occasion or the relationship you share with the person. However, never discuss these things in public with the person concerned.
4. Corporate gifts can serve various roles like Thank You gifts for clients and colleagues; motivational gifts; recognition gifts for employees; new client acquisition; retention of business clients; building brand awareness; promotional products; holiday gifts for clients; trade show giveaways; premiums incentives and incentive programs; award programs; advertising specialties; service and safety awards; and general purpose business gifts and awards.
5. One discreet way to place your logo is leather portfolios. It is normally de-bossed on the cover. Some people prefer to customize with the recipients initials. If you believe you have selected a gift that will make a lasting impression on the recipient, there is absolutely no need to place your logo on the gift. The person will remember you by the gorgeous gift itself.  Also work out how you will distribute it - in person or by courier mail.

In other words, sourcing, packaging and dispatching the gifts demand an on-time and high quality solution providers to manage the specialized gifting related tasks on continual basis.

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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