Giftex - Corporate Gifting

Factors Affecting Corporate Gifting Decision

There are various things and situations affecting a manager or company owner’s mind while selecting a particular corporate gift for the company. Usually corporate gifts are given out on common occasions like Diwali, New Year and company anniversaries. Corporate gifting is both a thanking gesture and brand recall strategy.   And so there are a lot of factors affecting the choice of corporate gifting. Along with fitting right into the client’s budget there are some other things that lead the decision making in the selection of a corporate gift.

  1. Brand Identity – A corporate gift is a part of indirect promotion, which aims at increasing brand recall. For the same purpose it is very important that the gift should carry the theme and message of the brand. One can also keep the option of customization open to add to the gifts brand identity. For example, a lot of pharmaceutical companies gift pen-stands in the shape of organs their client/doctor specializes in.

 

  1. Customer Relation – Every company shares a different medium and approach to make and maintain customer relationship. If the corporate gift is to be sent to the customer of your client, then the means and medias of customer relation and communication should also be taken care of.

 

  1. Receiver’s Choice – The knowledge about receiver’s choice and expectations is a major driving force in selecting corporate gifts. Also, as it is crucial that the receiver should rejoice and be happy to receive the gift.

 

  1. Convenience – It is very crucial to consider the convenience of gifting procedure and work on making is smother. In case of fragile products packaging should be designed on the basis of the convenience of transportation.

 

  1. Competition – Competitor’s actions has major influence on one’s decision making while choosing corporate gift. The main motto of corporate gifts is to make a strong brand recall and that should be unique. For this it is important to have a check on competitor’s actions.

 

  1. New Technology – Every brand or company believes in being user friendly and for the same it is important to stay up with the latest technology. This also shows that the company is open to the latest innovations and technology.

 

  1. Networking – Gifts are given out to strengthen the relation and the decision of choosing a corporate gift depends largely on with whom does the client aim to network. For example, the gift you choose for your customer won’t be the same as for your employee.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Corporate Gifting #Giftex2017

How Big Is Corporate Gifting Industry?

Corporate gifting industry is continuously growing considering the added occasions like promotions, job anniversaries, company anniversaries, and more. If we talk about stats, the average market of corporate gifting is worth ₹ 12,000.  With a significant growth chart, it marks over 150% growth per annum. The corporate gifting industry is spreading its wings in both horizontal and vertical directions in terms of categories and general outcome. This has lead to many major players jump in this market with the best of their sources.  Right now the corporate gifting industry is divided in to two main categories that are Product Gifting and Experience Gifting.

Some of the major players in corporate gifting industry are from food, promotional products, apparel, gadget, home & lifestyle décor and stationery. Some new players like eco friendly products are also entering the league pertaining to the needs of market. Also, some of the prominent sectors to be named in corporate gifting industry are Finance, IT, Insurance, Telecom, Pharmaceuticals, Hospitality and Media. Whereas, the prominent seasons giving boom to the corporate gifting sector are Diwali, New Year and Christmas.

Being the first one to come up with the concept of India’s first ever B2B corporate gifting exhibition, Giftex has been the torchbearer in setting path for the growth of this industry. Giftex has been in the marked for past three decades and is a benchmark in measuring the rise of gifting industry. The shift of the corporate industries from stationeries to gadgets and from handicrafts to the fine jewellery, Giftex has always believed in bringing in new concepts to the gifting industry in corporate sector.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Gifting industry players need to address smartphone users; here’s why!

While devising their marketing and branding strategies, gifting companies must make note of the continuing growth wave in respect of Smartphones and tablets. They need to take steps to address this space because this is where the large majority of target audience is shifting – both B2B and B@C. Continue reading

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Corporate giveaways and Giftex

The term ‘Corporate Gifts’ is often used very liberally or loosely to denote voluntary give and take in the business world. Its interpretation is done differently by different people. And it obviously has different connotations to different people and occasions. The fact remains that corporate gifting is an integral element of any marketing and relationship building exercise. (more…)

The Season’s best and biggest gift buying opportunity

Giving a corporate gift is of utmost importance to take your branding exercise in the right direction. It goes to highlight the strengths and corporate philosophy of your organization. In this context, we must keep in mind  some key aspects of a festive corporate gift program that are often overlooked. Keep the following tips in mind while planning your corporate gift strategy: (more…)

India growth story still encouraging

Even as the global investment majors are cutting their growth forecasts and putting a question mark over the speed at which our economy will grow, Niranjan Rajadhyaksha, the Mint’s executive editor in a recent column tries to analyze how the Indian economy has performed over the last few decades to peep into the future – so as to give us a correct picture.

Following are the key points that the expert makes:

  1. It seems very likely economic growth will be even more sluggish than it was in the previous year, and the most bearish forecasts suggest that we are headed for the worst year since the reforms of 1991. The slowdown in the first years of the current century was more typical of a cyclical downturn, because India then had very low inflation and a current account surplus. The situation now is much more complicated.
  2. Even as there is a growing consensus that no rapid recovery is in sight, there are rumblings that India is headed for a prolonged period of low growth. And some even fear that are already in a new normal.
  3. India’s growth rates began to climb after around 1980. The Indian economy has grown at an average 6.27% in the subsequent 32 years, over several economic cycles as well as the macroeconomic crisis of 1991. So even while it is likely that India is not set to revert to the high trajectory of 2004-08, it is not clear if it is about to sink to the growth levels seen in the Indira Gandhi years.
  4. Some of the structural factors that have sustained growth for more than three decades since 1980 are still in place. India has significantly higher savings and investment rates than it had through most of the past three decades, despite the recent fall in these rates thanks to the deterioration in public finances and corporate balance sheets. India is also an open economy with a large domestic market. And it has a large entrepreneurial class as well as a growing labor force. Even as the way India has been able to grow over the past 30 years offers hope there are also the stark examples of countries such as Brazil that made a mess of it.

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Buy gold for Diwali, now

If you are planning to give away gift in gold – say a shiny new necklace for someone dear to you or a gold coin as a corporate gift or a gold-plated statue for branding’s sake – do not wait till Diwali. If gold is there on your mind for this festive season gifting and the upcoming wedding season, you may do it now.

If a Hindustan Times news report is to be taken into consideration, you may have to spend something close to Rs. 40,000 per 10 gm. Here are the scenarios and reasons behind it as stated by The HT staffer Manish Pachouly:

If you were taking heart in the minor fall in the price of the yellow metal in the first week of September – Rs. 31,700, experts say this slide is unlikely to last. The fall of the rupee against the dollar has already driven the price of the precious metal up from Rs. 28,270 on August 1 to Rs. 33,265 on August 28, amid a crackdown on imports by the Central government which is desperate to curb the outflow of foreign exchange.

Rising prices have already hit import volumes, with the amount of gold brought into the country dipping from 162 tonnes in May to just 47 tonnes in July. After the curbs, imports dropped to about 5 tonnes in August. Customers, meanwhile, are recycling old jewelry rather than buying fresh gold. “There is currently zero demand for fresh gold,” said Kumar Jain, spokesperson for the Bombay Bullion Association and owner of a Mumbai-based jewelry store.

In November, as demand soars further during Diwali – especially on Dhanteras which is considered the most auspicious day for buying gold — and ahead of the wedding season, experts say the price is expected to breach the psychological barrier of R40,000 per 10 gm. Since the curb on imports will most likely stay in place until February — in other words, all through the wedding season — the short supply could boost prices further.

“During the festive and wedding season, there will be a supply crunch and that could further increase the prices,” according to the All India Gems and Jewellery Trade Federation. With imports curbed, he said one key source of gold is sale by customers and investors.

 

Unique and innovative product range to gift

A well-known name in the domain of quality utility products of great value for modern Indian housewives, Prime Housewares, started its manufacturing activities more than two decades ago. Since then it has steadily progressed and has also got into imports high end superior quality products from across the world. It also launched its Flagship Retail Store at CR2 Mall in Nariman Point, South Mumbai. (more…)