Brand Building

What and why is changing the way people now shop?

Diwali was once the biggest shopping season for Indians. It is facing some serious competition these days. There’s something different when it comes to the manner in which Indian shopper approach Diwali; some would feel, there is a marked generational shift behind this trend. An insightful ET report by Malini Goyal mentions that about a decade or so ago, the period of Navratra-Diwali had a different shopping glow and feel to it. Here is a quick look at important factors changing the way people now shop. (more…)

By Giftex, ago
Brand Building

Important aspects of a corporate gift plan

There is a definite link between festive corporate gifting to clients, employees and trade partners and tangible increase in business associations. Should this proposition not be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan? In this context, here are some key aspects Read more…

By Giftex, ago