Brand Building

Raymond – The Complete Man

With a fusion of superiority and suavity, Raymond has been known to be a revered brand, dominant in the world of lifestyle. From the beginning of its existence, Raymond has had a clear vision, futuristically speaking, and consistently invested in the evolution and development of its product and manufacturing technology. Read more…

Brand Building

Stationery Business at Crossroads

With more and more offices paperless, the stationery business as it was 10 years ago has slowly but surely undergone a slow metamorphous.  As one aspect of the business shuts there is a new fashionable trend that has opened another window for stationery business. Personalized stationery is now is accepted Read more…

Brand Building

Corporate giveaways and Giftex

The term ‘Corporate Gifts’ is often used very liberally or loosely to denote voluntary give and take in the business world. Its interpretation is done differently by different people. And it obviously has different connotations to different people and occasions. The fact remains that corporate gifting is an integral element of any marketing and relationship building exercise. (more…)

Brand Building

The Season’s best and biggest gift buying opportunity

Giving a corporate gift is of utmost importance to take your branding exercise in the right direction. It goes to highlight the strengths and corporate philosophy of your organization. In this context, we must keep in mind  some key aspects of a festive corporate gift program that are often overlooked. Keep the following tips in mind while planning your corporate gift strategy: (more…)