Brand Building

Branded merchandise takes a new turn

A new exciting collection of India’s cricketing god, Sachin Tendulkar, in form of exclusive branded merchandise has just been launched. It’s up for sale on Flipkart.com and Collectabillia.com. The captivating collection is among the first of such initiatives by the latter. It’s aimed at Sachin's countless fans across the globe. (more…)

By Giftex, ago
corporate gift

Social gifting is the new buzz

A handful of Web-based avenues including Facebook have been working hard over the last several months to build and leverage a new form of business now popularly called social gifting. The social media giant saw enough scope that it decided to snap up Karma, a startup, and enhanced it further into Facebook Gifts. It now serves as a way for its billion-plus users to send across a gift to a friend, whether it's an iTunes gift card, any item of clothing or a bottle of wine. (more…)

By Giftex, ago
Brand Building

More glittering gift options

By Giftex, ago
Brand Building

Why shopping and gifting is moving into Web realm?

Answer to above question is obvious: it saves time! Money can also be saved – think about the travel expenses you would be saving by simply clicking a button on your computer. It might seem like nothing to you now, but think of it in the long run. And it is just as easy to get it delivered to the recipient as it is when you are shopping personally. Ever increasing work pressures, long commutes, traffic snarls, and parking problems are some of the reasons that are driving more people towards the convenient option of online browsing and shopping. (more…)

By Giftex, ago
Brand Building

Spread cheer with bright gift ideas

Despite gifting assuming an important place in the customer relations management plans of many multi-national companies, a few Indian companies are still hesitant and unsure. Yet the optimism about the corporate gifts business is born out of two developments. One, the growth in the pharmaceutical industry – which is the Read more…

By Giftex, ago