Harsh Mariwala - PPAI Expo

Harsh Mariwala to inaugurate PPAI Expo 2017 !!

 

Harsh Mariwala – Chairman of the Marico group will inaugurate the PPAI Expo 2017, scheduled to be held on the 15th, 16th and 17th of March at Nehru Centre. Promoted by the 30 year old Giftex Exhibition, the PPAI Expo is specifically for Promotional Products and Ideas that Sales and Marketing Managers could use in their branding & marketing.

As marketing strategies become sharper and more focused, brands need to build and maintain visibility in the clutter of the market place. The PPAI Expo provides those marketing tools and ideas. It is India’s only exhibition for Promotional Products & Merchandise, Point of Purchase, Printing Machines, Packaging, Signages, Office stationery, Electronics and gadgets, Promotional gifting and Confectioneries. This is the only place where brand managers, marketing managers and sales managers will connect with sellers, explore new businesses, network and connect with suppliers within the industry.

To know more about the exhibition visit www.ppai.in 

For Visitors Registration please visit – bit.ly/PPAI2017

Importance of Point of Purchase Products

Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull
Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

 

Personalization more important than the price tag

 

Branding demands more creativity, innovativeness and more thoughtful ways for creating visibility of the brand. Expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Advertising gifts and premiums i.e products with logo’s can be given for all kinds of different reasons. Whether its winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship and importantly promote your BRAND. Here are some common occasions for business branding, along with a few branding ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

PPAI Blog

 

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, these gifts are used again and again and the brand continues to get visibility.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association India

Official Giftex Mobile Application is now LIVE !!

Giftex Mobile App

Step 1: Official Giftex Mobile Application

You can download the official giftex mobile application for Android & IOS Phones from:

Android  app_store_logos

 

 


Step 2: Launch Screens

These are just the screens as introduction to the mobile application.


Step 3: Registration Process:
Registrations on Giftex Application can be done with any of the following details:
a. New User:
a. You can create your account by just registering with very few details.

b. Facebook:
a. If your phone has facebook and logged in the application will ask permission and grab the details like email from your facebook account.

c. Gmail:
a. You can login with your gmail and the application will get the details from the gmail account.


Step 4: Login Screen:

a. It is a one time login application once logged in it will not ask login until you logout.


Step 5: Main Screen – Tabs
a. Exhibition:
a. It displays the complete details of exhibition with respect to date / time / venue, as well as the contact details of Giftex

b. Exhibitors:
a. List
i. the details like email from your facebook account.

b. Details:
i. On click of any exhibitor get to see details of that exhibitor. Ex. Stall No., Address, Contact No., Contact Person, Email, Website, etc.

c. Invite Friends:
i. This feature is only used if people in your mobile contact list have already downloaded this application.
ii. One gets a list of people who have this application and select their name to send invitation.
iii. This is sent as notification to that person and also shown in the INVITATION TAB of opposite person.

c. Invitations Tab:
a. This tab comes into the picture when people in your contact list have already downloaded the Giftex Application.
b. Invitations Tab only has received invitations and that are not responded to by the user.
c. User can open the invitation and can see the details below the details are 2 buttons:
i. Yes I am going,
ii. No I am not going
d. When clicked YES – then the invitation is removed from the list and the invitee get notification saying that XYZ has accepted your invitation.
e. Also invitee can see the people invited and people coming whom they have invited on a individual Exhibitors Details page.

d. Event Registration – For Visitors
a. For any users who wants to come to Giftex Exhibition can click on this link.
b. Fill up the form of Pre-Registration
c. This details are stored and unique code is given which has to be shown on the counter at time of registration for quick check in.
Short Demo Example for Invitations:

Example 1: Within / Between The Application Users
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar & wants to invite people for this stall.
b. Mr. Patel -> Clicks Invite People -> Gets to See list of people from his contact list having this application.
c. Mr. Patel -> Selects Multiple People and Click Ok.
d. Suppose Mr. Patel Invites Mr. Shah who also has application.
e. Mr. Shah – Receives invitation in the notification bar of the phone & Also in the INVITATION TAB of the App.
f. Mr. Shah – Can view the invitation in the app and decides to GO -> So he clicks YES – I AM GOING button.
g. Now since the invitation is viewed and replied the invitation removed from the INVITATIONS TAB of Mr. Shah.
h. On accepting by Mr. Shah -> Mr. Patel gets a notification saying Mr. Shah has accepted your invitation.
******Mr. Patel will not see anything in Invitation Tab.
j. But Mr. Patel can go to (Wilmar) Exhibitor Details Page and at the bottom can
find that Mr. Shah is going

Example 2: Share With Friends
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar.
b. Mr. Patel -> Needs to invite people to the Wilmar Stall at Exhibition.
c. But Mr. Patel -> Needs to invite the people who do not have the app.
d. Mr. Patel can share the details on various third party application that are – Whatsapp / Facebook / etc.
e. Mr. Patel clicks on the SHARE BUTTON on the Exhibitors Details page.
f. The share button will show list of applications that are there on the phone.
g. Mr. Patel can select any application Ex. Whatsapp -> Select the name of the person Ex. Mr. Mehta
h. An auto message will be generated on the screen saying Mr. Patel wants to invite you to . . . . with link to download.
i. This will help in promotion to huge crowd by creating groups in respective apps and sending message at once.
j. **** This is just an invitation message – It will never be shown in Invitations Tab & Exhibitors Tab.


Step 6: Other Page:

a. Settings:
i – Change Password:
– To change the password for login.
– One needs to re login after password changed.

ii – Notifications:
– To keep receiving notifications or close it.

iii – Logout:
– Click to logout of the application

b. More
i. About Us
– Details of Giftex With Background & Progress

ii. Contact
– How to contact the administrative department of Giftex.


For any queries and feedback contact us at

admin@giftex.in | 022-22075256/57/58 | www.giftex.in

Chado Tea at Giftex 2016

Chado Tea, over the years has revolutionized Tea Drinking around the world with a vision to introduce people to the world of teas that extends far beyond their everyday chai. Thus, sharing their unique love of tea and refinement has made Chado the brand that it stands for. With one of the largest selection of Specialty Teas and Exclusive Tea Accessories, Chado, whether in the shop or online, is a tea lover’s paradise.

Partnering up with Giftex, one of the biggest premium corporate gifting exhibition this year, Chado Tea is all set to establish themselves with the right kind of customers by offering premium corporate gifting products that meet their needs.

Great tea touches upon art, defines a sense of culture, marks a ritual, and offers a sense of connoisseurship. But a truly remarkable cup of tea is one which enhances the everyday. This is the goal Chado is trying to achieve through its label and to bring great tea into the everyday life.

 

 

Chado keeps bringing innovative gifting solutions with plenty of variety and style, making it the only brand bringing you the ultimate gifting solutions. Chado Tea plans to present to you ‘The World of Tea’ through their mystical gift boxes of tea. We have 27 Elite and Exclusive tea boxes crafted especially for you ranging from Healthy Start Up Kit, Festive Collections, Gift Boxes are per Zodiac Signs to Pouches, Tea Pyramid Bags and Vintage Collection with exotic alluring teas.

So be part of Chado Tea at Giftex from 29th July -1st August 2016, at Nehru Centre, Worli, Mumbai, India.

 

Blog Post by – Chado Tea

Please visit Chado Tea at stall # 16 & 17 @ Giftex 2016


To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

Gifts and Home Products

Giftex – India’s premier Corporate Gifting exhibition, which also showcases a wide variety of home products. Welspun and Fab India, both have large pavilions displaying large variety of products such as Home Furnishing, Personal Care, Giftwares, Garment Accessories. Along with companies like Safari Industries, Godrej Appliances, TBZ, Raymonds are also displaying Home & Lifestyle products at Giftex 2016.

To get into the corporate gifting market one needs to participate in Giftex – India’s premier exhibition for superior and sophisticated corporate gifting ideas. No advertising medium offers you such pin point precision in putting you face to face with your desired audience. Nothing delivers greater measurable returns on your marketing investment than exhibiting at Giftex that will bring your target audience directly to you.

giftex-01

Now in its 29th year Giftex is the only sourcing ground for corporate gifts and buyers eagerly await this exhibition. Giftex is an opportunity to network not just to sell, but also network with large number of buyers from different spectrum of businesses.

This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57.

Chefset at Giftex 2016

With the emerging availability of stainless steel cookware in the late 80’s, chefset saw a golden opportunity in this segment and started production of stainless steel cookware items. The basic steel ranges continued till late 90s. But new technologies such as impact bonding revolutionized the efficiencies of cookware utensils.  Heating sources developed and changed cooking methods. From kerosene stoves to LPG gas stoves and then halogen to induction stoves.

Chefset manufactures stainless steel cookware to suit all the heating sources.  We also manufacture various cookware items with induction base compatibility which is hot selling products in India and in overseas markets such as UK, Europe and Middle East.

 

giftex-01

In addition to domestic utility products chefset also manufactures the products suitable for hotels restaurants and caterers in the hospitality segments.  The induction base cater master stainless steel products manufactured with 18/10 stainless steel are very popular products in this segment.

Chefset also manufactures various products in combination packs to suit the gifting requirements of the domestic and corporate customers.

The participation in the Giftex 2016 will definitely highlight our experience in the retail segment for over 25 years showcasing products to the corporate gifting needs of the industry.  Our high quality products will be appreciated by the prospective buyers. In addition to the existing range of gifting combination packs, we can make customized combination packs as per the requirement of the companies. Giftex will definitely give us the exposure we required to reach the corporate customers on a single platform.

 

Blog Post by –  Chefset

Please visit Chefset at stall # 37 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57

 

 

SAARO at Giftex 2016

SAARO – Gift it, established in 2013, brings you the best gifting & gift packaging solutions.

We are manufacturers and wholesalers of gift boxes for various items such as dry fruits, sweets, chocolates, other food items, and jewellery, lifestyle products such as wallets, pens, belts, watches, cufflink, ties; featuring stylish and distinctive designs at the most competitive prices. Ours products are required by corporates for their branding and promotion activities.

Our products include:

  • Decorative Cardboard & Wooden boxes
  • Designer wooden-trays
  • Metal-Boxes & Trays
  • Silverware-Trays & Platters
  • Vibrant & Cane-Hamper Baskets
  • Ceramic Items

SAARO at Giftex 2016

 

We offer innovative gift packaging products; competitive prices; exemplary quality and above all, top-notch customer service. We want your experience with us to be the best in the business.

Our Philosophy:

Have what you sell, do what you say and treat others like you want to be treated.

Guest blog post by : SAARO

Please visit SAARO at stall # 78 & 79 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57

Raymond – The Complete Man

With a fusion of superiority and suavity, Raymond has been known to be a revered brand, dominant in the world of lifestyle. From the beginning of its existence, Raymond has had a clear vision, futuristically speaking, and consistently invested in the evolution and development of its product and manufacturing technology.

Today, Raymond’s product offerings comprise an entire range. There is a quality product for each strata of society. This consistent quality and all-encompassing range is the result of conscious investment in product development. This is evident in the number of progressive products Raymond has had in the Indian textile industry.

From stylish wardrobe solutions to luxurious home linen, we constantly strived a premium lifestyle range in a plethora of colors, ranges and patters. Known for flawless and fluid fabrics, our suiting fabrics offer a wide range of fabrics made from Poly Wool, 100 % cotton, Poly Cotton and Poly Viscose fabrics. (Range includes from MRP Rs. 600/m. to 2.50 lac/m.)
Shirting Fabrics – Our collection of Shirting fabrics are woven from 100% cotton, Polyester cotton, Polyester Viscose & Linen. For a delightful gift, we offer combination sets that include colour coordinated suiting and shirting fabrics. Our Ready to Wear range include dapper apparels like shirts, trousers, suits, blazers, jackets, sweaters, jeans, t shirts, etc. Ranging from premium brands like Raymond, Park Avenue, Parx and Color Plus.

 

A modern man prides himself with the elegant accessories he keeps to accompany his ensembles. With a thoughtful array of ties, cuff pins, handkerchiefs, belts, wallets, shoes, socks et al from Raymond, Park Avenue, Parx and ColorPlus.

Our innovative ensembles keep up with an ever-demanding lifestyle, like boiler suites or garments made from technical and fire retardant fabrics, quilted jackets, etc. Choose from an eclectic range of comfortable bed sheets, pillow covers, duvet covers, quilts, blankets, towels, mats etc. Our range of exotic fragrant deodorants, perfumes, travel kit , shaving kit, soap, talcum keeps you refreshed and ready all the time.

We also offer gift vouchers that can be redeemable in any Raymond Shop in more than 200 cities. We also take bulk orders with a complete solution for gifting, uniform and corporate wear requirements.
Do let us know in advance for any of solutions and we’d be happy to help you.

 

Guest Blogpost by – The Raymond Group

Please visit  Raymond at stall # 40,41 & 42 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57