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Giftex 2012 will provide you with vital clues to the right corporate gift

February 2nd, 2012

A major attraction of the Giftex show every year is the wide array of options it offers on corporate gifting. It also looks to create an awareness of techniques and advantages of a corporate gifting program thanks to experts with a vast experience in the gifting industry attending the gift.

Getting the right gift to impress clients has always been a tricky topic. There are so many decisions to be made like how much should be spent on corporate gifting exercise. It depends on your business scale and the worth of your crucial clients.

However, an expensive item may not go well with some clients. So the first rule of thumb for you as a gift giver is to know your respective clients first before you select a gift for them. You need to be discreet and selective.

After you have determined the dynamics including purpose of gift giving to fit the budget, your next challenge is deciding what? Depending on the situation and the occasion there are many options available (as you will find out at the Giftex exhibition). Something with an inherent thought behind it is always appreciated. This sure will strengthen your bonds with your corporate clients.

Logo or no logo is another decision to make. Whether to put your company logo or not is a matter of personal choice. Everyone loves seeing their company logo on products, but not every recipient would appreciate it. If you are confident of having selected a gift, which will make a lasting impression, you need not put your company logo on it.

The recipient will remember you by the gift itself if it is ‘different’ and thoughtful. It must help you and your brand stand out from the clutter. So instead of going for plain diary as a gift, you may get one made from exquisite handmade paper with the recipient’s name nicely embossed on it. Being distinctive in approach towards gifting would make sure that the person would always remember you every time he or she sees or uses your gift.

The Giftex 2012 will provide you with various such clues to getting the right corporate gift.


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Brilliant accessories, true to their name!!

February 1st, 2012

Safety, cost efficiency and durability are the three aspects that any business would primarily look for while buying office equipment. Brilliant International is one name that comes to mind, when you want to buy electrical accessories and other workplace-related appliances.

They manufacture and export a wide range of electrical accessories and appliances such as doorbells, ceiling fans, switches, etc. The company formed in 1981, has established a reputation for itself as a reliable supplier and producer over the last two decades in this field – in India and internationally. It has adhered to the highest quality control standards over time.

Brilliant International also designs products as per specific customer specifications and design. This is made possible by a skilled technical staff, and a meticulous quality testing by them for each product. Let us take a look at their vast product range:

•    New Beautiful Bells

•    PVC Accessories / Trunking / Adaptable Boxes

•    Ceiling Fans & Regulators

•    D.P Switches / Switches / Sockets

•    ChangeOver and Onload Changeover

•    Tinned Copper Lugs / Glands

•    G.I.Boxes / Steel

•    Boxes American Type

•     Top Plugs and AST Parts

•     Bulk Head Fittings & Holders

•     Earthing Rod & Accessories

•     Extension Sockets

•    Wire Clips

•    GI Conduit Accessories

•    Din Rail Channel

•    Screws / Fasteners

They also manufacture a range of household appliances. You can get complete details of their vast product range, here:

For business inquiries, contact:
Brilliant Complex, Unit A & B,
Western Express Highway, Miragaon,
Mira Road (East) 401 104
Mumbai, India

Phone: (00 91 22) 2945 2101 - 05
Fax: (00 91 22) 2945 2106
Email: brilliantintl@vsnl.com

You can also check out their stall at the Giftex 2012 slated to be held in the second week of February.  It’s a company that truly sticks to its brand name: Brilliant. There can be no better way than this of branding and positioning for a company.


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AEI to act as a window to peep into vibrant Indian art scene

September 22nd, 2009

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Art has a great display and asset value for both individuals as well as corporate houses. It makes a treasure to cherish in every sense. This value will come to the fore at Art Expo India 2009 (Venue: Nehru Center, Mumbai; Dates: September 25th - 27th) is a comprehensive source for understanding art – its past, present and future. It will present a wide array of works by famous and upcoming Indian artists.

Despite the recession and the subsequent fall in prices, experts feel the market for fine art is still very strong, though not as hyped as it was a couple of years ago. Importantly, long term collectors want to use this phase to build on their portfolios.

Especially, a host of investors-individual as well institutional- from European and American art circuit are looking to add Indian art to their collections. For many of them Indian art is still new. Art Expo India 2009 will act as a window for them to peep into Indian art.

Trade & Technology Exposition Co. (India) Pvt. Ltd was established in 1987 as an exhibition organizing company and several events on different themes were organized thereafter. Their flagship exhibition is GIFTEX which is now in its 21st year. With over 70 Shows to their credit Trade & Technology have the experience, the ability and the understanding of the art market as well.

The organization is headed by Vickram Sethi and has a support team that specializes in setting up trade events.  He has been setting up art shows and events from 1990. Before setting up art expo, the core team members had visited art fairs all over the world speaking to both galleries and art buyers to understand their needs. Being in both businesses Trade & Technology Exposition Co has the ability and knowledge to put together a major art event that would cater to the needs of the broader market.

Visit and enjoy Art Expo India 2009! The vibrant vistas of Indian Contemporary Art have opened for you.

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Art Expo India 2009: A platform to understand, buy, gift and invest in art

September 18th, 2009

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If any of your friends or family members loves visiting art galleries; likes reading on art & culture, and relishes watching cultural shows, he or she makes a perfect candidate on your part to give an artwork as a gift! But where to source the reliable information about latest trends in Indian art!

Well, you may visit Art Expo India 2009, which is going to be a high profile meeting ground for art dealers, galleries, artists and prospective art buyers.

Dwelling on the importance of AEI, an ET report by Nalini S Malaviya mentions that talks by experts in the field, and an opportunity to interact with artists, gallerists, critics and other members from the art fraternity, sure add great value to such events. Insights into various aspects related to the art market, such as world markets, evaluations, regulations and so on, make the event more interesting, it points out.

The event is bound to act as a catalyst in building the art market in India. With more and more Indians becoming wealthier, there is a huge untapped potential waiting to be exploited. The new-found prosperity, a highly sophisticated audience and international exposure now present a perfect opportunity for art dealers to project buying, collecting and investing art a modern lifestyle statement.

Importantly, no other market can be as huge as the Indian market for Indian art itself. If it has to do well, it must ’sell’  in India to start with. AEI is looking to make this happen. Its aim is to build a community of art connoisseurs by building awareness and imparting knowledge of Indian art history as well as current art trends.

The event to be hosted at Nehru Center, Mumbai (September 25th-27th) strives to serve as a link among keen art viewers, artists and experts. It will provide you with an insight into the contemporary art trends.

Mr Vickram Sethi of The Arts Trust and AEI organizer, concludes: “Our exhibiting galleries are constantly bringing fresh perspectives to Indian art. We only invite galleries who are passionate and ground-breaking in the artists they foster.”


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Festival season and corporate gifting with Giftex

September 10th, 2009

As the festive season begins with Ganesh Chaturthi in the months of August-September each year, it his a crescendo in the next couple of months with popular festive occasions like Navratri, Diwali and Christmas.

The mood of celebration and joy lasts well up to December and extends right into the new year. This is the time for corporate entities to uplift the spirit of their employees and celebrate the festive season by involving them in all the glitter and glamour.

The festive season essentially marks as a perfect to increasing the relationship and the bonding with your employees. Most corporations take this opportunity to spread goodwill. Many of them come up with different incentives to strengthen the bond with their employees.

The ideas include a festive bonus for Diwali and New Year or even a performance linked bonus. The latter may be in cash or kind i.e. a corporate gift, or even both. Business houses looking to retain their efficient employees and reduce their attrition rates, come up with attractive ideas to encourage them.

Such schemes that boost the team spirit help increase their productivity market and ultimately the company’s core value as a brand. Many corporate entities use the festive season to achieve the same. The top managements realize the importance of this and even opt to celebrate the festivals in-house with their employees.

The best way to seek their participation in such festivities is to present them with apt corporate gifts. No surprise, many of them make plans to order gifts on a large scale for their employees well before the festive season.

This exactly is the reason why Giftex show is held every year in the months of August-September. For those keen on sourcing the best corporate gifting options, Giftex 2009 provided the perfect opportunity.

If you have missed out on the event, there is no need to worry. The site will act as a perfect touch point to access the best from the corporate gifting industry. 

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‘Happy Teachers’ Day!’ greetings make a touching gesture

September 1st, 2009

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Teacher’s Day is celebrated in India on September 5 as a sincere tribute to the hard work and devotion of the teachers. The occasion is dedicated to the first ever Vice President and the second President of India, Dr. Sarvepalli Radhakrishnan. He was known to be a passionate advocate of education to all.

Here are some of the touching themes we have collated for you from online greetings sources. You can pick the one of your choice.

Love You Shower: Give this card to your teacher and shoe your love and respect to him or her.

Sincere Efforts: Appreciate your teacher for his or her unconditional support & efforts through this card.

You are my parents at school: Thanking you for being there.

Your helping hand…: Express your gratitude to your teacher.
Adjectives for a TEACHER: Express the respect you hold for your teacher.

Dear Teacher, Remembering You With…: A Thank you card! 

You Have Helped Us…: A card to your favorite teacher.

God Understood our…: Tell your Teacher that he is the best through this Card

Helping, guiding and tutoring me…: Wish a very happy teacher’s day!

You have always shown me the right way: Show your gratitude.

The Best Teacher!: For your all-time favorite teacher.

Award For A Teacher…: A charming way to make your teacher smile.

Guidance And Support!: Thank your teacher/ teachers for all what you have got from him/ her/ them.

Really Can’t Be Like You…: Send this fun card to your teacher and make him/ her smile.

You’ve Been A Friend…: A beautiful message for your teacher who has been a friend to you.

Missing You…: A cute ecard to let your teacher know how much you miss him/ her even after leaving the school.

Happy Teachers’ Day!’ greetings serve as an expression of our gratitude towards them.

Teachers’ Day wishes sure will make a touching gesture.

Take this opportunity to wish your teacher/s with some nice greeting cards and ecards.


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With some thought and imagination, you can present a nice Friendship Day gift

August 4th, 2009

Friendship Day, as we are all well aware, is a day of celebrating your ties of genuine friendship. It’s a significant occasion that fortifies the bond between friends. The day is not far away. And you may well be thinking of an appropriate gift idea for the occasion.

Instead of going for a rushed, last-minute purchase of flowers, here are some gift ideas to work on to make your friend happy.

1. An eclectic picture perfect photo frame with nice personal touch can be presented. Rummage through old photo albums! Reprocess an old birthday, anniversary or a picnic. An intelligently conceived, calligraphic text will make it look classy.

2. Mouse pad with a message is also worth considering. Many computer accessory stores readily customize the mouse pad with photos or illustrations of your choice. You could redo a ubiquitous penholder or mug in the same manner.

3. Burn a CD of your friend’s favorite duets or solos or classic poems. A music CD with personalized messages sneaked in between songs for you friend will make him or her special. Customize the CD cover with a childhood picture that you can source from your family album.

4. Get a personalized piece of art if you friend is an art lover. Gift him or her one of those beautiful, original prints.

5. Engraving your feelings or simply your initials on a gift will make it a memorable and treasured one. A generic gift may not stand out, but it is possible to give a complete twist to even the simplest and commonest of gifts, making them appear fantastic! For example, by engraving a bracelet or a pretty key chain with a special message for your friend, you can make him or her happy.

Gifting your friend something he or she has been thinking to buy for a while is a perfect way to capture the spirit of the day.

With a bit of thought and imagination, you can come up with an interesting Friendship Day gift ideas.


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Rakhi and other character merchandise

August 3rd, 2009

In our previous blog, we carried details of a news report, stating that the Zoozoo creator Vodafone Essar intends to release official Zoozoo merchandise with the help of leading retail chain Shopper’s Stop.

Branded character merchandise is a territory not many retailers want to tread upon because of the peculiar market conditions. One of them is intellectual property issues. Customer care associate & chief executive for Shoppers Stop, Govind Shrikhande, elaborated that character merchandising is rather easy to copy. There isn’t much control over violation of IP rights.

According to him, film merchandise has a shelf life of roughly two to three months whereas character merchandising is more challenging, particularly if the official merchandise is costly, thereby prompting the demand for their cheaper knock-offs. He estimates that the branded merchandise market is in the region of around Rs 1,050 crore.

Character merchandise has worked successfully in case of the Disney and other you can make your brother, both a cricket and Zoozoo fan, happy with a ravishing Zoozoo rakhi like SpongeBob, SquarePants, Ben 10, and Hanuman etc. The official Zoozoo fan club page on Facebook has over 3 lakh fans. Such branded merchandise works well for brand promotion. It reinforces the image of the brand.

E-commerce site Indiangiftsportal.com stocks products that feature the Zoozoos. Its MD Manan Sharma claims that his efforts to get an official license for Zoozoo merchandise failed. But he is not worried about infringement of IP rights? According to him, they are simply making the Zoozoos popular so there shouldn’t be a problem?

On the other hand, online merchandiser Myntra Designs Ltd has been a tad more cautious. Their creative designers contribute their own ideas and the site has rejected several Zoozoos based T-shirt designs owing to copyright issues.

Irrespective of pros and cons of the debate, the good part is that you can make your brother, both a cricket and Zoozoo fan, happy with a ravishing Zoozoo rakhi.  

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Zoozoo rakhi and other merchandise

July 31st, 2009

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After making their dazzling debut on television during the Indian Premier League (IPL) second edition concluded earlier this year, the highly adorable and popular egg-headed Zoozoos have found their way onto birthday cakes, T-shirts, shoes, comic strips, newspaper mastheads, wedding cards, key chains and now even rakhis. Smart local and Chinese marketers are fast cashing in on their rapport with fans.

E-commerce site Indiangiftsportal.com stocks products that feature the Zoozoos. In a span of fortnight, the website sold over 100 Zoozoo rakhis, according to its MD Manan Sharma. The Zoozoo rakhi costs Rs300 and includes a handmade box, a card, along with credit card and courier charges. The cute Zoozoo characters are made and sourced from China, whereas the attractive rakhi ribbons and threads have been added here.

Meanwhile, their original creator Vodafone Essar will soon come up with official Zoozoo merchandise in collaboration with retail chain Shopper’s Stop. A senior official from the shopping chain was quoted as saying in The Mint publication that they are already in discussions and are very close to finalizing the deal.

The development was confirmed by a sr. advertising executive, according to whom Shopper’s Stop was scouting for reliable suppliers to make quality Zoozoo merchandise. Shoppers Stop is most likely to manufacture as well as market zestful Zoozoo T-shirts, clocks, dolls, bags, mugs etc. These are sure to be among the most popular gift items once they are released in the market, depending on their price range.

The merchandise should be possibly within a couple of months, the report mentioned executive creative director (South Asia), O & M, Rajiv Rao, as saying. Incidentally, Rajiv Rao created the much fancied Zoozoo campaign.

Shoppers Stop has already produced branded accessories and apparel for films like Om Shanti Om and the Saif Ali starrer Love Aaj Kal. They are giving branded character merchandise a try.

The Zoozoo rakhi and other merchandise – branded or otherwise - should make memorable collectibles.


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A perfect gift idea for the rains

July 1st, 2009

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At giftex, you will come across a wide range of products, which can be well used as a promotional gift for any corporate occasion. An umbrella is one such timely gift. It is one of the most useful articles for any person in the monsoon season. The weather may not be friendly always. And the umbrellas can be of great help in the summer too.

Your company can use this is an ideal promotional item that can serve the twin purpose of a gift and a brand promotion tool. You can gift it to your employees this monsoon. The collection of promotional umbrellas available ranges from the most popular Wentworth Golf Umbrellas to the cute Budget Mini Golf Umbrellas.

There are different types of umbrellas that meet the requirements of people. In fact, they can make a perfect gift for any season. However, they find it to be most useful in the rainy season, for example, a vacation in the monsoons.

The printed umbrellas are available in different sizes. People usually prefer colored umbrellas, as they look more refreshing and add a fashionable touch. Colored umbrellas give added benefits to the companies to choose the appropriate shade that suits their brand identity color. There are a number of standard colors available to choose from. The colors are chosen in such a manner that they will give fabulous display of the brand logo and the promotional message on them.

The double-colored printed umbrellas, for example, navy blue and white or the navy blue and yellow are the excellent color combination to display the brand name in the most contrasting background color. There are single-colored umbrellas available as well in the light shades and darker shades so as to allow the companies to pick them according to their brand identity color. Importantly, you will find them to be the most effective for spreading your corporate message across the customers.

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