After making their dazzling debut on television during the Indian Premier League (IPL) second edition concluded earlier this year, the highly adorable and popular egg-headed Zoozoos have found their way onto birthday cakes, T-shirts, shoes, comic strips, newspaper mastheads, wedding cards, key chains and now even rakhis. Smart local and Chinese marketers are fast cashing in on their rapport with fans.

E-commerce site Indiangiftsportal.com stocks products that feature the Zoozoos. In a span of fortnight, the website sold over 100 Zoozoo rakhis, according to its MD Manan Sharma. The Zoozoo rakhi costs Rs300 and includes a handmade box, a card, along with credit card and courier charges. The cute Zoozoo characters are made and sourced from China, whereas the attractive rakhi ribbons and threads have been added here.

Meanwhile, their original creator Vodafone Essar will soon come up with official Zoozoo merchandise in collaboration with retail chain Shopper’s Stop. A senior official from the shopping chain was quoted as saying in The Mint publication that they are already in discussions and are very close to finalizing the deal.

The development was confirmed by a sr. advertising executive, according to whom Shopper’s Stop was scouting for reliable suppliers to make quality Zoozoo merchandise. Shoppers Stop is most likely to manufacture as well as market zestful Zoozoo T-shirts, clocks, dolls, bags, mugs etc. These are sure to be among the most popular gift items once they are released in the market, depending on their price range.

The merchandise should be possibly within a couple of months, the report mentioned executive creative director (South Asia), O & M, Rajiv Rao, as saying. Incidentally, Rajiv Rao created the much fancied Zoozoo campaign.

Shoppers Stop has already produced branded accessories and apparel for films like Om Shanti Om and the Saif Ali starrer Love Aaj Kal. They are giving branded character merchandise a try.

The Zoozoo rakhi and other merchandise – branded or otherwise - should make memorable collectibles.

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While chalking out a corporate gifting plan, it is important to understand the entire chain from the perspective of a vendor. In fact, it becomes imperative for a vendor to realize the dynamics of corporate gifting process and its objectives in the backdrop of diverse organizational cultures as well as the mindset of target audience.

This is necessary for devising a holistic gifting plan. A vendor should understand the main purpose or the motive of gifting by a particular organization. It may be a voluntary exercise or one devised for a specific occasion. Let’s now look at some of the key factors, which need to be considered:

Creating a favorable company or brand image
Corporate gifting may be undertaken for creating a favorable company or brand image in the minds of its existing/prospective clients or stakeholders. On basis of a peculiar scenario, a vendor/ manufacturer can make certain assumptions regarding the logistics and scale of the exercise.

For example, the gift items cannot be probably too costly if the recipients are going to be large in number. If the target audience possesses focused domain knowledge; one can give something, which would assist the receiver in his/her work.
Ideally, it should be something meaningful as stakeholders are evangelists of the company in question.

Taking into account ‘Theme’ and the ‘Occasion’
It is so very important to take into account the ‘Occasion’ and the allied ‘Theme’ for working out a gift plan. Creative ideas are most warranted when it comes to the ‘occasion’ and core ‘theme’ of gifting to employees, trade partners and clients.

It becomes highly imperative for the vendor to come up with innovative themes that will sum up the broad corporate identity, within the gamut of gifting to jell with the occasion. Timing is another critical factor to successfully execute the corporate gifting exercise.

Tags: Best business gifts, Business etiquette, Gifting occasions, Gifting events, promotional products, Popular corporate gifts, gifting etiquette, corporate gifting for employees, gifting to clients, business gift baskets

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We acquaint you with a whole new dynamic world of corporate gifting. As you would agree, the act of gifting goes a long way in stimulating and enhancing business and personal relations and also making the receiver feel that he or she is really important to you.

Manoharlal Omprakash & Company (moco) is a reliable avenue for attractive corporate gifts. They assure you both excellent quality and service. This is possible because they have cultivated themselves into a partnership concern that has highly qualified and professional partners/executives who provide their clients precise and professional gifting ideas.

They are among the leading manufacturers and corporate suppliers of many novel gifts and promotional items for close to three decades. They have served many distinguished and established business houses who remain their loyal corporate customers.

Spelling out their repute and reliability, their website notes: “We have many unique items of interest aimed at corporate GIFTING. The idea is to serve our valuable and precious customers.”

They provide you with a varied range of cost effective products for gifting as well as for Promotional purpose. Among the wide range of gifts on offer are: pharmaceutical Giveaways; ball Pens; key chains; torches; table lamps, desktop items; wall and table clocks; calendars, other utility items such as telephone and date diaries, office-cum-traveling bags, wallets and pouches. There are many more exciting gift items on offer that you can check by visiting their website or by getting in touch with them at the following address:

427, Chira Bazar, Odhavji Bhuvan, 1st Floor, 
R No. 12, J.S.S Road, Girgaum Road,
Mumbai 400 002
Telephone No.: 2208 6115
Tele fax No.: 22056115 

Mobile: 9820434108 / 9820651150
E-mail: moco@rediffmail.com

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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Everyone loves gifts and so do you, I am sure. But when someone gifts you an item, you feel loved and special. Certainly, that makes you feel completely accepted by the person who gifted you. In response to that, even you accept the person.

Accepting each other connects you well to each other and builds a platform for effective communication. Communication holds the key to a successful relationship. So, if you wish to better your communication with a lot of people, start gifting them and someday they will gift you back in return. Their gifting you back would mean that even they accept you as they certainly thank you for being who really are. Now, wouldn’t that be great?

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We all do mistakes. Mistakes that change the course of our journey, probably in the negative. And we always require a way to change it soon towards acheiving our goals. These mistakes can be a big distraction, especially if we do it with our clients or even employees.

A mistake while dealing or talking with our clients or employees can disturb the relationship to a great extent. It can create adversity to our business and our experince of life as a whole.

What can we do to cover up or even ask for a chance to cover up our mistakes, especially in business?

One of the best ways would be to send a bouquet of flowers, preferably roses, with a small card describing that you accept your mistake and ask for forgiveness. Along with it, a small box of sweets/chocolates can also be nice though not neccessary.

Corporate gifting is one way we can get what we want by practicing the art of gifting in the right way at the right time and place.

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Corporate gifting naturally uplifts the spirit of the people who receive gifts from other people. Gifts are always termed to be precious and everyone loves gifts. Why?

Because everyone loves to receive gifts as they are a token of love. And who doesn’t love to be loved? Everyone does. A corporate gift brings a special message with it. A message that spreads cheer in the form of love. A message which brings two people closer to each other. A message that creates the path of glory, success and happiness.

Just a simple gift wrapped uniquely and attached with a special message can give vibes which can build a relationship for a lifetime.

Do send as many corporate gifts to as many people as possible and you will spread a lot of cheer not only to the people you know but also to the whole world. A small smile can motivate a person to do something extraordinary for thousands of people acrss the globe. Thats the power of charm. So, do not forget to charm people as much as possible by choosing gifts that melt their hearts and spread cheer across oceans.

Cheers!

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Every office has some staff which does minor work. More often than not, they are disregarded as minor people who dont have any skill or any education. Many-a-times, they are even ill-treated for petty mistakes such as a tea spill-over or even not able to do work on time.

The office boys or peons are human beings and they have to be treated carefully and respectfully. They do a lot of work for so many people in the office and are still not appreciated for the work they do. Apart from financial rewards, every individual whether a peon or an office boy requires a spiritual reward that emphasizes their intrinsic qualities as a human being.

Every individual in an office desires to be loved by the others for whatsoever and whosoever they are. It stands the same for the peons and other office staff.

Gifting a nice gift for people who contribute in those very small ways can enable you to increase their bonding with your company. Even a small token of appreciation would also do a lot to their morale. A gift that includes some very good clothes such as a nice t-shirt or sari, or even some sweets can be a great token of love towards them. Ultimately, gifting them stands as an incentive for them to work better within the company.

Make a note. Their gifts should be gift-wrapped in a very authentic and unique way that emphasizes their contribution to the company.

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There are some quick points that one must note while corporate gifting items:

• Know what gift items can be an embarrassment to the receiver. For example, if you are gifting anti-smoking pills to a smoker, that would definitely be an embarrasment.
• Know whether the person at the receiving end is a gadget freak or not. If not, don’t embarrass your self and the receiver by gifting a gadget to a person who is going to maybe sell the gadget off to encash it for money or put it in the trash box. Moreover, there are many worthless gadgets all around the marketplace.
• Know what the other person would like to have rather than just knowing what they are passionate about. There’s a difference between the passion of the person and the person’s requirement at a given point of time.
• Know what the person won’t like to have et all. Thats very important.

Indeed, gifting is done to make the person happy and smile with delight, not to embarrass. So, just keep in mind

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