Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts!

If ever there is a great need than ever for a business to reinforce ties with their most valued and prestigious customers, business associates and partners, it is now!  The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

 With the prospect of slackening demand owing to the recession, you may not like to give rich lifestyle and luxury gifts like jewelry. But silverware, and other exclusive gifts will do the trick when it comes to building the bonds with corporate clients.It is necessary to follow the latest trends in the world of corporate gift. Now, professionals do not relish regular, ubiquitous gifts.

Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

The other key point that the marketing experts emphasis on is doing something nobody else is doing or hasn’t thought of doing thus far. This will provide you an entry point to establish your brand in the market.

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The term ‘Corporate Gifts’ is often used very liberally or loosely to denote voluntary give and take in the business world. Its interpretation is done differently by different people. And it has different connotations to different people and occasions. The fact remains that corporate gifting is an integral element of marketing and relationship building.

It needs to be kept in mind that most business houses do not allocate huge budgets for the purpose of gifting. The manufacturer of gifting articles has to employ creativity and innovation coupled with customization to suit the client needs is essential.

It is essential to exactly know what the client is seeking given the budget and occasion as well as who is the recipient. There are corporate clients who prefer to send one large, impressive gift during the festival or holiday season. It is always important to interact with them to understand their mindset and corporate philosophy.

D’signer Effects is a leading name of corporate gift and mementos. The division of Designer Watches Ltd., they deal with corporate gifting. Exclusive gifts are conceived in the most innovative form with D’signer Effects.

Every gorgeous gift or promotional item from the D’signer Effects carries exquisite craftsmanship their wonderful watches and time wear are renowned for. It is for sure your one stop solution for every kind of corporate gifting activity in the most avant-garde form and style. D’signer Effects have established themselves as a proven expert in corporate gifting.

Their blending of innovative brains and skilled craftsmanship means they can provide concepts and execute ideas for dealing with all promotional activities. Their expertise largely lies in conducting ground promotions, events, handling products, contests, and retailing. Their range of gift and promotional items is exceptional.

Tags: Business Gifting
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Leiber is a brand synonymous with high-fashion bags. The world-famous brand has just arrived in India. The Ganesha Minaudiere , a 12,000 Swarovski crystals studded handbag, has just been launched by Leiber in India.

Leiber bags stand for elegance, style, and sophistication. Each creation is marked by flawless hand craftsmanship and meticulous attention to detail. The products are on the cutting edge of high fashion, with a timeless classic touch. They are beautifully crafted, intricately detailed, and are like pieces of art done with finesse.

Judith Leiber, founder of the brand, is from Hungary, who started the company in the US in 1963. A creator of over 3,000 different purse designs, she is famed for her Swarovski crystal covered ‘minaudieres’. These are smaller purses that carry florid designs. Nature, architecture and Asian art are among her inspirations.

Lieber handbags, made by skilled craftsmen, are treated as collector’s items. Their beading can take up to 10 days - with over 10,000 to 18,000 crystals applied by hand. The designs are a signature of unique style and sophistication.

Their Ganesha inspired limited edition of bags, priced at Rs 2.6 lakh, is something unique, and special! Its creator, Frank Zambrelli has looked at 700 images of the elephant-headed Hindu god before deciding upon the perfect shape. He justifies the price tag by pointing to the high level of craftsmanship involved, a box hand-stamped in brass, plated with gold, and embellished with thousands of colored crystals.

The first Leiber boutique is to open when DLF Emporia gets launched this summer in New Delhi. Take a look at Leiber’s luxurious collection at http://www.judithleiber.com

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Selecting an usable, acceptable and yet, exclusive gift need not be an expensive exercise. Practical considerations do demand an economic caste system, and gifts of different value and design are slotted for different levels and for different target markets, say dealers, or multinationals.

Even at junior levels and in the less sophisticated markets however, customers prefer exclusivity and novelty. They are more likely to appreciate a box of dates with almonds ensconced within than chocolate barfi, or a Rs30/- Chinese clock instead of a classic leather covered address book. As a result, old, traditional items like diaries and table top items have gone on the hit list.

‘How many paper weights and diaries is someone going to use anyway?’ asks Sethi,(Giftex) relating an anecdote of a pharmaceutical company which presented a doctor with a diary. The doctor told the representative to keep it for himself.

While choosing the right gift is important, how you give it is a vital aspect, because gifting is not just about brand recall, it’s about people (probably why corporate, specially BPO’s, are going in for internal gifting in a big way)

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Corporate gifting, especially to achieve a company’s relationship building objectives, has taken a new dimension.

Clients are always special and they always deserve a special gift.

There can be nothing more special than gifting a premium wine bottle that adds value to making a business deal within corporate circles.

Since the number of wine lovers is growing at a tremendous rate, wine is leading the list of corporate gifts. Corporate gifting has taken a new leap and is used as a means of branding a company’s image.

Many corporates when gifting a wine bottle add the company logo tag with a personalized message that ensures that the company receives due credit for the same. Along with gifting a wine bottle, many corporates add crystal-ware, gourmet foods and other wine accessories to the gift basket.

Nitin Goel, Sales Director, Tribalware says:

“Nothing beats a good wine bottle, wrapped in hand-made paper and packed in a bamboo basket with a couple of neatly-packed wine glasses as a corporate gift.” (Source: Economic Times).

“Besides providing the perfect blend of informality even amidst ceremonial relationships, a gift of wine symbolizes a celebration of sorts too… which most other gifts can’t match” he concludes.

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