A highly professional approach over the years has ensured that business visitors at Giftex, the much awaited event related to the contemporary gifting industry, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show.

No surprise, the previous edition of Giftex was an extraordinary success. As stated above, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged the exhibition venue to be part of this grand showcase event for the whole gifting industry.

Just peeping into the past, Giftex was started more than two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event. Giftex, Trade & Technology Exposition Co. (India) Pvt. Ltd. has now established itself as a leading exhibition organizing company that hosts several events on different themes.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

Giftex occupies all the five halls of spacious Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted. In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

Giftex has emerged as a premier event for the entire gifting industry. The organizers are confident that the exhibition would be a huge success and offer exciting ideas for the corporate world this year, too!

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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The business slowdown, the slowing economy, the sustained stock market fall (investor wealth eroded by a whopping Rs 19.5 lakh crore in 2011 as per market data of the Mumbai Stock Exchange), the dramatic fall of the rupee against the dollar, persistently high inflation, rising rates, fears of joblessness, political turmoil, and global uncertainty - in spite of so many negatives – the high end goods are still very much in demand.

Read excerpts from a recent report by Avantika Bhuyan and Priyanka Sharma (The Business Standard) that indicates how and why the niche brands are ‘very excited’ at the vast opportunity: “It’s a winter morning and one of south Delhi’s luxury malls, is just coming to life. A Mercedes-Benz E-Class and a Range Rover Sport stop; a gaggle of ladies with Jimmy Choo stilettos, Prada handbags and Chanel sunglasses emerge.

In the neighboring ubiquitous ‘mass market’ mall one can witness the less well-heeled leisurely ambling about - but these ladies, armed with a sense of purpose, have an agenda of finding the Harry Winston watch or Louis Vuitton bag. Early customers can be seen inside at the stores like Jimmy Choo and Louis Vuitton. Mention of the slowdown to their sales representatives and they grin…”

According to a sales executive at one of the Kapoor Watch Co outlets in Delhi, anyone who apparently can afford luxury watches in a price range of Rs 3 lakh & above won’t worry about inflation, the stock market crash, or the petrol price hike. They retail top brands such as Cartier, Montblanc, Omega, Longines, Rolex and Chopard.

Most luxury brands across a wide range of categories including automobiles, apparel and accessories highlight the fact that there is no sign of any slowdown in business, and no down-trading as well - a trend economists and social scientists have long amplified: luxury knows no recession. The message is loud and clear: people will continue to buy either for their own consumption or for their near and dear ones, In other words gifting as a trend will remain intact irrespective of the prevailing conditions.

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The term ‘Corporate Gifts’ is often used very liberally or loosely to denote voluntary give and take in the business world. Its interpretation is done differently by different people. And it has different connotations to different people and occasions. The fact remains that corporate gifting is an integral element of marketing and relationship building.

It needs to be kept in mind that most business houses do not allocate huge budgets for the purpose of gifting. The manufacturer of gifting articles has to employ creativity and innovation coupled with customization to suit the client needs is essential.

It is essential to exactly know what the client is seeking given the budget and occasion as well as who is the recipient. There are corporate clients who prefer to send one large, impressive gift during the festival or holiday season. It is always important to interact with them to understand their mindset and corporate philosophy.

D’signer Effects is a leading name of corporate gift and mementos. The division of Designer Watches Ltd., they deal with corporate gifting. Exclusive gifts are conceived in the most innovative form with D’signer Effects.

Every gorgeous gift or promotional item from the D’signer Effects carries exquisite craftsmanship their wonderful watches and time wear are renowned for. It is for sure your one stop solution for every kind of corporate gifting activity in the most avant-garde form and style. D’signer Effects have established themselves as a proven expert in corporate gifting.

Their blending of innovative brains and skilled craftsmanship means they can provide concepts and execute ideas for dealing with all promotional activities. Their expertise largely lies in conducting ground promotions, events, handling products, contests, and retailing. Their range of gift and promotional items is exceptional.

Tags: Business Gifting
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Leiber is a brand synonymous with high-fashion bags. The world-famous brand has just arrived in India. The Ganesha Minaudiere , a 12,000 Swarovski crystals studded handbag, has just been launched by Leiber in India.

Leiber bags stand for elegance, style, and sophistication. Each creation is marked by flawless hand craftsmanship and meticulous attention to detail. The products are on the cutting edge of high fashion, with a timeless classic touch. They are beautifully crafted, intricately detailed, and are like pieces of art done with finesse.

Judith Leiber, founder of the brand, is from Hungary, who started the company in the US in 1963. A creator of over 3,000 different purse designs, she is famed for her Swarovski crystal covered ‘minaudieres’. These are smaller purses that carry florid designs. Nature, architecture and Asian art are among her inspirations.

Lieber handbags, made by skilled craftsmen, are treated as collector’s items. Their beading can take up to 10 days - with over 10,000 to 18,000 crystals applied by hand. The designs are a signature of unique style and sophistication.

Their Ganesha inspired limited edition of bags, priced at Rs 2.6 lakh, is something unique, and special! Its creator, Frank Zambrelli has looked at 700 images of the elephant-headed Hindu god before deciding upon the perfect shape. He justifies the price tag by pointing to the high level of craftsmanship involved, a box hand-stamped in brass, plated with gold, and embellished with thousands of colored crystals.

The first Leiber boutique is to open when DLF Emporia gets launched this summer in New Delhi. Take a look at Leiber’s luxurious collection at http://www.judithleiber.com

Tags: Best business gifts, promotional gifts, low cost gifts, corporate gifting for employees, promotional products, Business Gifting
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Selecting an usable, acceptable and yet, exclusive gift need not be an expensive exercise. Practical considerations do demand an economic caste system, and gifts of different value and design are slotted for different levels and for different target markets, say dealers, or multinationals.

Even at junior levels and in the less sophisticated markets however, customers prefer exclusivity and novelty. They are more likely to appreciate a box of dates with almonds ensconced within than chocolate barfi, or a Rs30/- Chinese clock instead of a classic leather covered address book. As a result, old, traditional items like diaries and table top items have gone on the hit list.

‘How many paper weights and diaries is someone going to use anyway?’ asks Sethi,(Giftex) relating an anecdote of a pharmaceutical company which presented a doctor with a diary. The doctor told the representative to keep it for himself.

While choosing the right gift is important, how you give it is a vital aspect, because gifting is not just about brand recall, it’s about people (probably why corporate, specially BPO’s, are going in for internal gifting in a big way)

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Corporate gifting, especially to achieve a company’s relationship building objectives, has taken a new dimension.

Clients are always special and they always deserve a special gift.

There can be nothing more special than gifting a premium wine bottle that adds value to making a business deal within corporate circles.

Since the number of wine lovers is growing at a tremendous rate, wine is leading the list of corporate gifts. Corporate gifting has taken a new leap and is used as a means of branding a company’s image.

Many corporates when gifting a wine bottle add the company logo tag with a personalized message that ensures that the company receives due credit for the same. Along with gifting a wine bottle, many corporates add crystal-ware, gourmet foods and other wine accessories to the gift basket.

Nitin Goel, Sales Director, Tribalware says:

“Nothing beats a good wine bottle, wrapped in hand-made paper and packed in a bamboo basket with a couple of neatly-packed wine glasses as a corporate gift.” (Source: Economic Times).

“Besides providing the perfect blend of informality even amidst ceremonial relationships, a gift of wine symbolizes a celebration of sorts too… which most other gifts can’t match” he concludes.

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