Who is shopping and what this gifting season – 6 facts

During the recent Thanksgiving Week (November 20-26), research firms Digitas and Brandwatch listened to well over 2.6m conversations revolving around holiday shopping on the popular social channels. Of those, over 550,000 social shopping interactions took place on the occasion of Thanksgiving Day itself. A quick look at some of the most interesting trends surrounding 2012’s American holiday extravaganza, especially in the context of gifting, courtesy the latest research: Read More