Hello Readers,

We are glad to bring you an interview with Mr. Nitin Suri - VMware, a technology company. The reason we are doing this interview is for the marketers, sales people and all our faithful readers to make them understand corporate gifting from the company’s point of view.

Here’s the interview:

1. Does Your Company do Corporate Gifting?

Yes we do.

2. How much on an approximate basis does your company spend on corporate gifting?

Dont know but our gifts are mainly technology oriented. Mice, usbs etc.

3. What is the most unique gift that you have come across?

Personalised USB key.

4. As a promotional tool does corporate gifting impact sales? If yes, can you give an example?

People like receiving gifts. It doesn’t impact per se but it leaves a good impression.

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Normally I would get gifts which would be either calendars, mice, usb keys, stress balls etc.

6. What are the occasions on which you gift your clients? And what is the gift?

Depends on who the client is. We might address a large number of clients and give them gifts or it might be something more personal.

We hope you liked the interview. Please give us your feedback with regards to these interviews on our blog and let us know if you would like to read more of these interviews.

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Gifting is an art and if used to its potential it can be converted into a fantastic marketing tool. Promotional items used as corporate gifts create an irremovable impact in the mind of the receiver and harness fruitful long-term relations. Corporate promotional gifts not only make the receiver feel important but also help the gifting person’s brand enter into his potential client’s consideration set.

There is an excessive amount of choice available for promotional gifts for different purposes e.g. desktop items such as weasel calendars or desk calendars, paperweights, photo - frames etc. are extremely useful gifts. And when the company’s name is etched on these, it gives extremely high recall value. Other kind of gifts can be displayed on the wall such as paintings, murals etc. that carry the company’s logo and act as a constant reminder for the client.

Ultimately, what matters is that the gift that you choose must promote you, your company and your brand’s goodwill. That is all what promotional gifts stand for. Do not forget to write a small note along with a gift that speaks about why you are gifting and what makes it so special for you to gift the receiver.

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We live in a society which consists of different kinds of people from different walks of life. There are certain people who are different, absolutely in every sense. They have what it calls courage to do a thing that makes a difference to society in ample.

They do everything to establish ‘ a uniform society ‘. Some even commit their whole lives and some even give away their lives in order to make sure that the world, after they are gone, sleeps with peace. They are special and they have to be honored even though if it has to be done within a small budget.

For them, day and night are all the same. They truly reform and transform the lives of millions of people by doing an emotional but magnifying deed.

What matters is to appreciate a brave social worker’s courage and commitment to society, to the world, and to you. Corporate gifting a memento describing the outstanding efforts of the brave social worker along with a rewarding cash/kind gift can be great.

Such people must be honored in a way that the world remembers to do much more than what they did for the society. Corporate gifting such kind of people is not only essential but one of the most important things a corporate company must do. Especially during times of earthquake when you require courageous people to help out the victims, it becomes essential that we take pride in their efforts.

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Companies celebrate their victorious achievements in style and it is that time of the year when the company unites to rejoice the occasion with all glitter, style and camaraderie. It is the golden opportunity for top executives and the board management of the company to unite the employees and build a “company culture”.

At these occasions, the top executives have an opportunity to speak in front of the whole bunch of employees right from top to the entry level executive / trainee. Corporate gifting at these occasions help make a very big impression on the minds of each and every employee.

A memento with a box of sweets though is a must, a corporate gift such as a handbag or a trip to any location for three-four days would exquisitely be a great idea.

Moments such as these can help build a chain of motivating situations of sorts and have to be handled very carefully as these moments can leverage or even destroy the enthusiasm of the company’s employees. Choosing a corporate gift at these point of times is not only crucial but also should prove to be special too. Discussions with superiors and higher management is a must and the company must identify the ‘perfect corporate gift’ by encouraging a survey across the company asking employees what would they prefer to receive as a corporate gift.

A gift that soothes the employees throat and gives them a multiple boost in efficiency and self esteem would be a great deal and must always be the factor while choosing gifts for employees and the top management.

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Professionals such as doctors, lawyers, accountants and financial advisor’s play an important role in our lives. They are always a part of our lives as they always offer us a special moment in our daily lives.

When we are ill, we visit our family doctor to get cured from an illness and its pain. Our doctor warmly advises us on the precautions we must take like a father/mother telling her daughter/son and gives us the necessary medicines required to cure us from our illness, agony and injuries.

When we require legal assistance to get justice from a court, we approach our family lawyer. Our family lawyer fights on behalf of us to get us the desired justice and protects us from the nature of law.

When we require to calculate our taxes, we approach our  accountant and he/she quickly helps in calculating taxes. Not only that, they also show us ways to save taxes.

When we wish to become debt free or require an advice to make sure we multiply our wealth in the best possible manner, we visit our financial adviser who gives his/her best to make sure we end up sailing in the right boat at the right time and place. 

There are many other professionals such as teachers who teach us “how to stand up on our two feet and keep gazing into the eyes of the world very firmly”.  They have taught us to calculate the various angles and curves that life takes us on its way. They have touched our hearts and made up our minds.

“Professionals”, as they are known because they deliver exceptional service, touch our lives in whatever way they can and it is our duty to express gratitude for their kind dedication to us. And the best way to express a note of thanks is..

Presenting a classic corporate gift to a professional which may include a classic diary/ a pen/ a palmtop/ handbags/ souvenirs or anything appropriate wrapped with shining paper and ribbons that give a perfect outlook for your gift.

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A wedding for most Indian people is once in a life-time affair. Indian culture is so diverse and rich in tradition that an Indian wedding is performed in its most natural, religious and traditional way.

If its the case that your employee is getting married in the most religious and traditional manner, there are some corporate gifting tips an employer must not forget.

The employee is special to an employers business and so is the employees spouse. An employer must gift not only to the employee but also gift his/her spouse. This way, an employer can also encourage and motivate a relationship with the newly wed spouse and create a very good image of the company.

Corporate gifting a not very expensive set of gold jewelry for both the employee as well his spouse with a bouquet of flowers will definitely prove the employers reputation of being a very good company. A set of traditional crockery would also be a good gift if in case, an employer chooses to gift an inexpensive gift.

A very romantic corporate gift to the newly weds such as a honeymoon package would be awesome.

An employer must not forget to brand the gift by wrapping the gift meticulously in an artistic manner so as to create a smile on the employees face.

Most importantly, a greeting card that expresses blessings of a long happy married life is certainly a must. An employer must not forget to express his good wishes to the employee and his/her newly wedded spouse.

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While shopping for corporate gifting items, it is essential that you look out for an item that will make the receiver go boundless with joy.

Here’s what you need to make sure while shopping for corporate gifting items:

1. Make sure you have an idea of what will make the receiver of the gift happy.
2. Make sure you do not go overboard your budget.
3. Make sure you do not buy very expensive gifts.
4. Make sure the gift you buy for the receiver has utility.
5. Make sure the gift is durable i.e. long lasting.
6. Make sure the gift will not annoy the person who receives the gift.
7. Make sure you buy only branded gift items or items which have been hand-made from a reputed distributor or dealer.
8. Make sure you negotiate for a lower price while shopping for corporate gift items.
9. Make sure you do not buy a gift that may be harmful to any person of any age in any way.
10. Make sure you look out for more number of items and more number of vendors before you decide to buy any gift for any of your corporate colleagues.

Shopping for corporate gifting is an art. You must know what gifts make a person smile. The more the gift is relative to the receiver, the more the chances of your gift making a long lasting impression. There are aplenty of corporate gifting items in the market but you must have very creative corporate gifting ideas.

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