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Appreciate your employee efforts with appropriate gifts

January 8th, 2012

Always remember word of mouth is the best method of advertising. Companies do not have control over consumers, especially in this era of social media.

Employees form the backbone of a company. If they are happy, the positive buzz is not going to be missed by your clients. And if they are disgruntled, the negative vibes are only going to be obvious. That’s why it becomes so important to keep your staff happy. Beyond applying the performance metrics and carrying out regular assessment, make it a point to appreciate their efforts. Do not make the mistake of underestimating or undermining them, at least publicly, at any point.

The idea on your part should be to build a creative and contrastive environment. Once you do so, you can leverage it to create a positive impact of the brand to your target audience as a whole. In other words, the process of brand building should start with your own people. In this context, this article will try to explain the importance of gifting to the employees.

As we discussed above, a favorable brand image or company identity is so very vital. Keep the basics of gifting to your employees in mind. If a firm is large, with people spread across departments and sections, it won’t be possible to customize your gifts.

Of course, budget is another key consideration. In such case, you may run a personality contest for them, or even institute an award for your best performing employees, asking them to choose a gift of their choice from the available options. This will encourage other employees to do well, making them feel a part of the organization.

As an offbeat idea, employee in a senior managerial role or with a higher designation should be allowed the privilege of visit to a health spa making him or her feel that the company really cares about the person’s physical and mental well-being, well realizing the need for a timely break.

Niche gift or promotional items, especially for your female employees sure would add a new touch to the whole program.


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Gift some truly fast-paced and addictive games

July 21st, 2009

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Funskool continues to be in the forefront of developing dynamic games for creative and alert children keeping pace with today’s competitive world. Their products - ranging from traditional to high-tech - are developed keeping the evolving needs of children and changing times in mind. 

In the next few blogs, we shall be checking some interesting games across broad themes. They also have on offer tantalizing travel games and superb strategy games for those who ‘have or claim to have a greater percentage of the gray matter, or for those aspiring to increase that.’

These games are a series of intriguing and exciting ideas that sure will enrich and sharpen your thinking process. On the other hand, their series of travel games ensure that you do not miss out on fun quotient when going on a picnic or a vacation with your family, friends or office colleagues.

Funskool’s fun-filled travel games are compact to carry. They are thoughtfully designed and come with self-contained storage trays, making them absolutely convenient. Plus they have quick set-up facilities. Just open them up and enter a world of boundless fun!

Here are some interesting games on offer from the leading toymaker:

Snakes & Ladders: A game that’s been around for centuries! Land on a ladder to climb, on a lippery snake and oops it’s downhill all the way. Find out who makes it first!

Tr. game stay alive: It’s all about staying alive! A subtle game that needs an alert mind and thoughts that keep racing!

Game of games: For those who can never be satisfied with one game here are 14 games in 1! Action strategy words and chance come together on a single board. 14 times the fun!

Globetrotters’ game: Jet set around the world answering questions on each region. A Trivial Pursuit game that takes you at break-neck speed across continents!

Monopoly deal card game: The fast-paced, addictive card game where your luck can change in the play of a card. 
(Information and image courtesy: Funskool)

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Nielsen India Survey On Gifting Patterns Of Indians!

December 26th, 2007

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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How To Personalize Your Gift!

December 25th, 2007

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Gifts with something inscribed, something engraved or a scrapbook can add a personal touch.

Gifts with something inscribed

Books can indeed be a thoughtful and very special gift, but inscriptions carry them to a whole new level of intimacy. Buy your buddy a new book of fiction (need not be romantic) that she or he has been always talking about and is craving to read. It can also be his or her favorite classic, a journal, or a coffee-table book, the subject matter does matter, but your inscription does make it special.

Something engraved

An obvious gift may not be on its own such an innovative idea, but there’s an easy method to take it even the simplest and commonest of gifts into an entirely ultimate romantic orbit by engraving! By branding a cell phone, bracelet or even a simple key chain with your feelings and emotions or simply with your initials, or a memorable day, you can send the message in a subtle way.

A personal scrapbook

Don’t think that we are suggesting you simply cut & paste some pictures into a scrapbook but this is definitely the wonderful way of preserving and rekindling romantic memories. It’s rather about as near to any home-made gift and isn’t it nice narrating the story of your romance or friendship with a personal scrapbook as gift.

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