Women are increasingly dominating the corporate world and gradually taking over the reins from men at the workplace, which is indeed a healthy trend. According to experts, they are doing exceedingly well! In fact, gone are those days when having a female ‘boss’ was considered an oddity. As is evident, more and more women are leading the charge in every sphere of life.

There was a time when men felt apprehensive of their being pushed to the sidelines, but this perception has changed with the greater acceptance of the women march into the professional arena. Along with the changed scenario, the context of corporate gifting has changed too. Just to elaborate, there are certain unspoken rules or norms for gifting a female boss simply because women are different from men.

One doesn’t necessarily have to give them anything that is gender-based; the defining aspect is the utility of a gift. For instance, consider a classy leather purse that has more compartments. Women like to compartmentalize everything and have a special place for their lipstick, pens and hand sanitizer. So go for a sleek handbag that packs a punch.

On eve of her birthday politely ask your female colleague/ boss what kind of tastes they have and the kind of hobbies they pursue. Surf the net for new trends and buy an appropriate present accordingly. There are many snazzy options to select from as leading brands aptly ‘feminize’ their products.

Decorative objects and works of art with women-centric themes can also be a great idea. Something like a personalized coffee mug, white tea for health, flower infusions for relaxation, flavored teas, aromas and perfumes for the trend-conscious will also be perfect. Tall elegant floor vases for her office cabin will also a good gift.

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Corporate houses do everything possible to garner goodwill during the festive season. These are the times when companies gift their employees and clients. For example, to let their employees enjoy the Navratri festival, they even gift free passes for occasions like ‘Dandia Raas’.

Navratri, the season of nine nights, is celebrated with much glitter and glamour. It entails traditional dance types like garbas, dandia with the devotional songs in respect of Mother Amba and Mother Kaali. The people come together to have the blessings of the eternal mother, celebrate her presence within them and wish each other. Even celebrities join in the celebration of this traditional ritual of dance.

The profile of employees has become younger so it’s not surprising that several firms opt to celebrate such joyous occasions in the campus itself. Many companies join in the celebrations by gifting them traditional Navratri robes and free passes to the nine festive nights.

Many corporate houses sponsor local Navratri groups as part of innovative marketing methods to join the camaraderie during Navratri. Many of them come up with novel ideas like ‘designer dandias’.

True essence of corporate gifting is embedded in the fact that companies want to build a good relationship with their clients/customers. If the act of gifting motivates employees, corporate gifting at another level is part of a larger marketing & branding activity. It helps reconnect and re-establish a relationship with the key clients.

Festivals are a form of gettogether for most people across India. Festivals like Holi, Diwali, Christmas, Ganesh Festival and Navratri are rituals that are celebrated with great fervor, fun and frolic. This is the time of the year when corporate gifting takes place in a broader social context imparting a larger meaning to it. It acquires a whole new connotation during the festive season.

Gifting clients on such occasions is a must to spread brand identity and generate goodwill. Corporate gifting during  festivals is an opportunity to grow a company’s business that must be fully capitalized.

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As the festive season begins with Ganesh Chaturthi in the months of August-September each year, it his a crescendo in the next couple of months with popular festive occasions like Navratri, Diwali and Christmas.

The mood of celebration and joy lasts well up to December and extends right into the new year. This is the time for corporate entities to uplift the spirit of their employees and celebrate the festive season by involving them in all the glitter and glamour.

The festive season essentially marks as a perfect to increasing the relationship and the bonding with your employees. Most corporations take this opportunity to spread goodwill. Many of them come up with different incentives to strengthen the bond with their employees.

The ideas include a festive bonus for Diwali and New Year or even a performance linked bonus. The latter may be in cash or kind i.e. a corporate gift, or even both. Business houses looking to retain their efficient employees and reduce their attrition rates, come up with attractive ideas to encourage them.

Such schemes that boost the team spirit help increase their productivity market and ultimately the company’s core value as a brand. Many corporate entities use the festive season to achieve the same. The top managements realize the importance of this and even opt to celebrate the festivals in-house with their employees.

The best way to seek their participation in such festivities is to present them with apt corporate gifts. No surprise, many of them make plans to order gifts on a large scale for their employees well before the festive season.

This exactly is the reason why Giftex show is held every year in the months of August-September. For those keen on sourcing the best corporate gifting options, Giftex 2009 provided the perfect opportunity.

If you have missed out on the event, there is no need to worry. The site will act as a perfect touch point to access the best from the corporate gifting industry. 

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This year the Ganesh festival celebrations have been clouded by a spate of calamities and crises including swine flu, drought and prolonged economic recession. People are a bit nervous and weary.

Corporate entities can use this auspicious occasion as an opportunity to revive the spirit of their employees. This is the time to wish for peace and prosperity to your near and dear ones as well as your business associates/colleagues.
Corporate gifting helps build business relations.

It’s one way of not only pleasing your key clients, employees and partners but also reminding them that you wish to enjoy the true spirit of the festival with them. It is a good idea to send warm wishes to everyone including suppliers, manufacturers etc.

Variety of gifts can be sent on this occasion. For example, you may send religious greeting cards, Ganesha key chains, small statues and sweet boxes. A gift need not be enormous or fancy.

To capture the spirit of Ganesh Chaturthi, invariably all leading mobile service providers come up with a bouquet of interesting Ganesha offerings for their subscribers. The packs include wonderful wallpapers, animations, ring tones and video clips.

One can download popular ring tones such as Shendur Lal Chadhayo, Sukhakarta Dukhaharta, Sukhakarta Dukhaharta, Jai Ganesh Deva and Morya Re Bappa. You can gift ring tones like Sohum Dhyaan, Hum Gaaye Guru, Mere Gannayak and Dukhharta Banke Sukhkarta to a Ganesha devotee. There can be no better way of celebrating the festival and spreading its joy around.

A gift that expresses genuine feelings can work wonders. So don’t miss this opportunity to spread goodwill on this occasion. Do let us know on what you have gifted. Did you send a greeting card, box of sweets or did you come up with something like a Ganesha fridge magnets, CD’s or mouse pads?

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Funskool continues to be in the forefront of developing dynamic games for creative and alert children keeping pace with today’s competitive world. Their products - ranging from traditional to high-tech - are developed keeping the evolving needs of children and changing times in mind. 

In the next few blogs, we shall be checking some interesting games across broad themes. They also have on offer tantalizing travel games and superb strategy games for those who ‘have or claim to have a greater percentage of the gray matter, or for those aspiring to increase that.’

These games are a series of intriguing and exciting ideas that sure will enrich and sharpen your thinking process. On the other hand, their series of travel games ensure that you do not miss out on fun quotient when going on a picnic or a vacation with your family, friends or office colleagues.

Funskool’s fun-filled travel games are compact to carry. They are thoughtfully designed and come with self-contained storage trays, making them absolutely convenient. Plus they have quick set-up facilities. Just open them up and enter a world of boundless fun!

Here are some interesting games on offer from the leading toymaker:

Snakes & Ladders: A game that’s been around for centuries! Land on a ladder to climb, on a lippery snake and oops it’s downhill all the way. Find out who makes it first!

Tr. game stay alive: It’s all about staying alive! A subtle game that needs an alert mind and thoughts that keep racing!

Game of games: For those who can never be satisfied with one game here are 14 games in 1! Action strategy words and chance come together on a single board. 14 times the fun!

Globetrotters’ game: Jet set around the world answering questions on each region. A Trivial Pursuit game that takes you at break-neck speed across continents!

Monopoly deal card game: The fast-paced, addictive card game where your luck can change in the play of a card. 
(Information and image courtesy: Funskool)

Tags: business gifting, corporate gifts companies, Corporate gifting India, Best corporate gifts, Business Gifting
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Easter is the historic day when Jesus came back to our land from the grave to vindicate his teachings and justify to the Romans the ideologies handed down to us. Those who opted to follow this ideology remember this occasion as one, which signals the end of Lent - a period of abstinence from material pleasures when one returns to the old adage of piety.

Easter is a great opportunity for a get-together and gifts! The first thing that strikes one’s mind when you are wished Happy Easter is a toss-up between Easter Eggs and Easter Bunny. Home-made Easter Eggs can be packaged prettily and presented to office colleagues wrapped in cute baskets.

Easter Eggs are wonderfully chocolate-y with a colorful (gold being the main color) surface. Arranged well they make for great decorative items for the desk. If your colleague is married, gift enough eggs for everybody.

Rope everybody else in the office and make a gift hamper for the boss. Make it complete with bunnies (either the soft toy variety or the edible variety), large eggs in a suitably big basket, with a dashing bow.

Keep the right colors and patterns in mind. Opt for a deep color for the bow and for the wrapping material – pick stripes and checks and muted colors.

Opt for an Easter hamper – a beautiful basket, two or three dozen eggs, depending on the number of people in office, confetti, popcorn, sponge balls, or your choice of filling. Get a small gift each for your colleagues and of course, the Easter Bunny. Order a bunny cake, too.

There are options in form of Le Meridien and Patchi for Easter Bunny! Almost every patisserie and cake shop will have its fair share of Easter goodies to select from for every budget.

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It’s again that time of the year for the top hotel’s pastry chef to get into action. JW Marriott’s Savio Fernandes, like always, is looking forward to an enchanting tradition in the family – that of making Easter eggs with his parents.

A DNA news report quotes him: “There hasn’t been a single Easter ever without an Easter egg. We give them to our family friends and relatives. No one will ever leave our home without an egg on Easter.”

Savio, since becoming the Marriott chef started preparing new goodies along with the Easter eggs for his hotel guests. These include a rich fruit cake with luscious layers of marzipan, a traditional simmel cake - decorated with small marzipan balls – 11 of them to represent the of Jesus Christ’s 11 apostles (minus Judas who betrayed Christ).

A 7th Century Benedictine monk, Bede Venerabilis, wrote about how the occasion was celebrated during the serene Spring equinox, while coinciding with the celebration of the Resurrection by Christians. Pope Gregory the Great’s instructions given to missionaries to co-opt ‘Heathen’ places and Christianity’s festivals, gave rise to the term, Easter.

Different regions tend to have different patterns. In Germany, cute gifts are given with Easter eggs, to children as well as adults. It’s a tradition here to paint eggs green and have them on Maundy Thursday. In certain places, the yolk is taken out; the egg is painted attractively. Easter eggs are hollowed out to be filled with yummy chocolate gold coins in Dubai. Eggs are painted red as in Slavic cultures a symbol of the blood of Christ.

Besides chocolate, eggs are made of marzipan in India, and chocolate bunnies, chicks and hens find their way into gorgeous Easter baskets. Families usually exchange these Easter goodies on Easter Sunday.

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In one of our previous blogs, we have made mention of ADD Corporation. They are clearly among the top-notch manufacturers of writing instruments in India. We have recommended them as a perfect option for corporate gifting. But it can make an equally powerful personal gift.

With the Board exams having already started, you must be busy wishing success to students appearing for the 10th or 12th standard examinations. It would be a perfect idea to gift him or her an ADD GEL pen that is synonymous with exquisite quality.

Gifting the wonderful writing instrument will be an apt gesture on eve of the board as well as the school exams.  We recommend them owing to the fact that quality and finesse of writing instruments by ADD is indeed exquisite. Their smooth performance stems from innovation, backed by a constant research and development activity, in keeping with the trends in writing technology worldwide.

Looking back at their history, it was Mr. M.C. Jain who set up factories in the late eighties and early nineties in Gujarat. He entered into a partnership some of his family members. It manufactured as well as marketed low priced ball pens range, to begin with, under the brand ‘ADVERT’. They launched operations with a small manufacturing hub.

ADD was the first one in India to come up with gel pens. They capitalized on the early mover advantage to start export operations. Their Gel and Roller series pens hit the markets under the popular brand name ‘ADD’. In 2000, they ventured further into global markets and exported products to many more developed countries. ADD also launched premium gifting solutions avenue in form of ‘ADD Exclusives’ in 2004. They also launched their premium quality pens’ range ‘Chrome’ and ‘Ezee’.

ADD Corp. has set new benchmarks for product quality and pricing, which make them a perfect personal as well as corporate gifting option.

Tags: Best business gifts, Worst gifts, Cheap corporate gifts, Business Gifting
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Employees when working for any company look for motivation and job satisfaction. They require incentives to work in an organization with complete dedication and commitment. Lack of motivation can lead to indifferent performance. So it is necessary to motivate your employees for a vibrant workplace.

Corporate gifting and incentive plan is also necessary to enhance team building. This can be achieved in numerous ways. Firstly, go for a corporate gift plan that will build a wave of enthusiasm among the employees and foster a spirit of healthy competition among different team members.

Secondly, choose a corporate gift that you are certain would be appreciated by your employees and will be cherished for a long time. Remember that anything you do to motivate your team members will have a rewarding effect.

As companies try to make sure that their employees give their best to sustain their growth rate in today’s challenging times, they must take steps to ‘motivate’ them by offering small but timely and ‘real’ incentives so they deliver quality results. After all, motivation is what makes a business grow.

The best way of motivating your employees is to offer products of their choice as special incentives like T-shirts, pens, cell phones, diaries, bags, a holiday package or even a treat to their favorite restaurant. This will prompt employees to work harder.

Take your whole team on a special outing and give them the gift. It will please them more than anything. A gift wrapped in a silver shining paper laced with a superb ribbon will add glitter to it. It would be a good idea to write a small handwritten note appreciating the efforts of the team members along with the gift as a personalized gesture.

Ultimately what really matters is the sincere efforts made by you to bond all the members as part of a spirited and united team.

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The term ‘Corporate Gifts’ is often used very liberally or loosely to denote voluntary give and take in the business world. Its interpretation is done differently by different people. And it has different connotations to different people and occasions. The fact remains that corporate gifting is an integral element of marketing and relationship building.

It needs to be kept in mind that most business houses do not allocate huge budgets for the purpose of gifting. The manufacturer of gifting articles has to employ creativity and innovation coupled with customization to suit the client needs is essential.

It is essential to exactly know what the client is seeking given the budget and occasion as well as who is the recipient. There are corporate clients who prefer to send one large, impressive gift during the festival or holiday season. It is always important to interact with them to understand their mindset and corporate philosophy.

D’signer Effects is a leading name of corporate gift and mementos. The division of Designer Watches Ltd., they deal with corporate gifting. Exclusive gifts are conceived in the most innovative form with D’signer Effects.

Every gorgeous gift or promotional item from the D’signer Effects carries exquisite craftsmanship their wonderful watches and time wear are renowned for. It is for sure your one stop solution for every kind of corporate gifting activity in the most avant-garde form and style. D’signer Effects have established themselves as a proven expert in corporate gifting.

Their blending of innovative brains and skilled craftsmanship means they can provide concepts and execute ideas for dealing with all promotional activities. Their expertise largely lies in conducting ground promotions, events, handling products, contests, and retailing. Their range of gift and promotional items is exceptional.

Tags: Business Gifting
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