An exciting festive season that will extend to Christmas right into the new year has set upon us. The shopping frenzy reaches its crescendo during this period.

Shopping for corporate gifts invariably reaches its peak as marketers try everything possible to woo customers with some unbelievable offers and great discounts. Many of the special offers are available online for tech-savvy buyers.

While online shopping is easy, simple and fast; one must take care of certain things. We have listed some of them for you below:

First and foremost, make sure that you buy gifts only from websites you know are reputed. Ensure you use a credit card to purchase a gift. In case, you do not receive the ordered purchase from the website you ordered, you can apply for a charge back with your credit card company.

Next, do not forget to take a printout of the receipt for the purchase made. Retain it with you till the transaction is complete. Make sure you inspect the item when you receive it.

If the item is not up to the mark, get back to the online merchants website or contact them by telephone and let them know your concern or even ask for a refund or a replacement.

As the rupee is appreciating against dollar, many people are shopping high value products online from international sites. Electronic and consumer items such as iPod’s, mobile phones, digicams, laptops, desktops, pen drives come cheap in dollar that is still falling.

Amongst other sought after items bought for corporate gifting purposes are idols of gods and goddesses, sweets, clothes, jewelry, diamonds and flowers. There are a host of corporate items available online to choose from for gifting purposes.

Make it a point to select a utility item instead of just a luxury gift with high face value but little functionality quotient.

Tags: gifting etiquette, Corporate gifting India, low cost gifts, business gifting, Business Gifting
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One thing that will differentiate a sub-standard vendor from a quality one is the value addition the latter can bring to clients. The process is not just restricted to manufacturing, purchasing, or disturbing the gift.

A winning and long-lasting association with the clients is possible only by striking a rapport and understanding their psyche. It requires a great deal of insight and sensitivity on part of the vendors.

An understanding of factors such as budget constraints, timeliness of a gifting plan, correct choice of occasion, relevant theme for gifting is essential. The success of a corporate gifting business is not merely about the “art of selling’. It’s more to do with discovering the ‘joy of gifting’ them. Packaging ideas also matter a great deal (not to forget ‘out of the box’ gifting products!)

A unique selling proposition will help to transform the gift into a motif of relationship-building. This again is never an easy task. First study what a bunch of business players around you are doing and think how you could do it better.

Before you push forward with your gifting business plan, be clear about its focus. You then can sell the idea itself. The logistical issues will then come into play as you will need to explore things such as distribution & partnerships, and work out establishing relationships with a host of corporate gift representatives to market and sell your product portfolio to their corporate clients.

It may not be always easy to approach end-users directly when you are likely to compete with an entity that has almost everything else on its side, including a strong sales relationship with your potential customer-base.  Before you make a move, get some sense of the market dynamics and what exactly you are up against!  This is critical to make a corporate gifting business successful.

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Corporate houses do everything possible to garner goodwill during the festive season. These are the times when companies gift their employees and clients. For example, to let their employees enjoy the Navratri festival, they even gift free passes for occasions like ‘Dandia Raas’.

Navratri, the season of nine nights, is celebrated with much glitter and glamour. It entails traditional dance types like garbas, dandia with the devotional songs in respect of Mother Amba and Mother Kaali. The people come together to have the blessings of the eternal mother, celebrate her presence within them and wish each other. Even celebrities join in the celebration of this traditional ritual of dance.

The profile of employees has become younger so it’s not surprising that several firms opt to celebrate such joyous occasions in the campus itself. Many companies join in the celebrations by gifting them traditional Navratri robes and free passes to the nine festive nights.

Many corporate houses sponsor local Navratri groups as part of innovative marketing methods to join the camaraderie during Navratri. Many of them come up with novel ideas like ‘designer dandias’.

True essence of corporate gifting is embedded in the fact that companies want to build a good relationship with their clients/customers. If the act of gifting motivates employees, corporate gifting at another level is part of a larger marketing & branding activity. It helps reconnect and re-establish a relationship with the key clients.

Festivals are a form of gettogether for most people across India. Festivals like Holi, Diwali, Christmas, Ganesh Festival and Navratri are rituals that are celebrated with great fervor, fun and frolic. This is the time of the year when corporate gifting takes place in a broader social context imparting a larger meaning to it. It acquires a whole new connotation during the festive season.

Gifting clients on such occasions is a must to spread brand identity and generate goodwill. Corporate gifting during  festivals is an opportunity to grow a company’s business that must be fully capitalized.

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As the festive season begins with Ganesh Chaturthi in the months of August-September each year, it his a crescendo in the next couple of months with popular festive occasions like Navratri, Diwali and Christmas.

The mood of celebration and joy lasts well up to December and extends right into the new year. This is the time for corporate entities to uplift the spirit of their employees and celebrate the festive season by involving them in all the glitter and glamour.

The festive season essentially marks as a perfect to increasing the relationship and the bonding with your employees. Most corporations take this opportunity to spread goodwill. Many of them come up with different incentives to strengthen the bond with their employees.

The ideas include a festive bonus for Diwali and New Year or even a performance linked bonus. The latter may be in cash or kind i.e. a corporate gift, or even both. Business houses looking to retain their efficient employees and reduce their attrition rates, come up with attractive ideas to encourage them.

Such schemes that boost the team spirit help increase their productivity market and ultimately the company’s core value as a brand. Many corporate entities use the festive season to achieve the same. The top managements realize the importance of this and even opt to celebrate the festivals in-house with their employees.

The best way to seek their participation in such festivities is to present them with apt corporate gifts. No surprise, many of them make plans to order gifts on a large scale for their employees well before the festive season.

This exactly is the reason why Giftex show is held every year in the months of August-September. For those keen on sourcing the best corporate gifting options, Giftex 2009 provided the perfect opportunity.

If you have missed out on the event, there is no need to worry. The site will act as a perfect touch point to access the best from the corporate gifting industry. 

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This year the Ganesh festival celebrations have been clouded by a spate of calamities and crises including swine flu, drought and prolonged economic recession. People are a bit nervous and weary.

Corporate entities can use this auspicious occasion as an opportunity to revive the spirit of their employees. This is the time to wish for peace and prosperity to your near and dear ones as well as your business associates/colleagues.
Corporate gifting helps build business relations.

It’s one way of not only pleasing your key clients, employees and partners but also reminding them that you wish to enjoy the true spirit of the festival with them. It is a good idea to send warm wishes to everyone including suppliers, manufacturers etc.

Variety of gifts can be sent on this occasion. For example, you may send religious greeting cards, Ganesha key chains, small statues and sweet boxes. A gift need not be enormous or fancy.

To capture the spirit of Ganesh Chaturthi, invariably all leading mobile service providers come up with a bouquet of interesting Ganesha offerings for their subscribers. The packs include wonderful wallpapers, animations, ring tones and video clips.

One can download popular ring tones such as Shendur Lal Chadhayo, Sukhakarta Dukhaharta, Sukhakarta Dukhaharta, Jai Ganesh Deva and Morya Re Bappa. You can gift ring tones like Sohum Dhyaan, Hum Gaaye Guru, Mere Gannayak and Dukhharta Banke Sukhkarta to a Ganesha devotee. There can be no better way of celebrating the festival and spreading its joy around.

A gift that expresses genuine feelings can work wonders. So don’t miss this opportunity to spread goodwill on this occasion. Do let us know on what you have gifted. Did you send a greeting card, box of sweets or did you come up with something like a Ganesha fridge magnets, CD’s or mouse pads?

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Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

The businesses are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where giftex 2009 came into play.

As you would agree, a gift is an ideal opportunity to make a lasting, fulfilling impression. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

The old cliché that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across.

For those keen on sourcing the best corporate gifting options, Giftex, 2009 provided the perfect opportunity. The event spread over the spacious halls of Nehru Centre brought the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex was a grand success. It was a perfect platform to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.

Tags: gifting to clients, Gifting events, Gifting occasions, Business Gifting
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Giftex 2009 was an extraordinary event, acting as a meeting point for professionals from the gifting industry. The trendsetting show in the corporate gifting arena was timed just perfectly, with the greeting and gifting season round the corner!

Just peeping into the past, Giftex was started way back in 1988, nearly two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organisation has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

A highly professional approach of Giftex over the years has ensured that business visitors could be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the Giftex show.

In fact, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged Mumbai’s Nehru Centre to be part of this showcase event for the whole gifting industry.

Just take a look at the product profile, and you will realize the huge scope of the event with endless varieties of gifts and novelties, including Stationery, Jute Consumer Products, Handmade Paper & Handicrafts. Albums, Artifacts, Bags, Ball Pens, Pens, Briefcases, Calculators, Calendars, Diaries, Indexes, Cameras, Caps, Promotional Clothing, Clocks, Watches, Crockery, Cutlery, Crystalware, Desk Top Accessories, Dining Tableware, Corporate Embellishments, Photo Frames, Home Appliances, Home Furnishings, Idols, Ganeshas, Statuettes, Key Chains, Lamps, Luggage, Leather Products, Packaging, Torches, Toys and so on. The list was endless.

In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

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Giftex 2009 has underlined again why it’s undisputedly the most keenly awaited and highly valued show, the truly one of its kind in India. Indeed no other exhibit revolving around the theme of gifting manages to generate so much buzz and excitement as this annual show.

Giftex acts as a one stop shopping event for bulk purchases by corporate entities and Traders, giving buyers access to India’s top sourcing hub. It’s an enterprising event where they could look for corporate Gifts & Stationery galore, Promotional Clothing, Promotional Giveaways, Promotional Items apart from a timely presentation of an unmatched selection of new products for the upcoming festive seasons of Dassera, Diwali, Christmas, and of course, the New Year.

All the innovative gifts could be sourced under one roof too. Overwhelming response to the Giftex 2009 thanks to extremely enthusiastic participation of top business professionals cutting across d diverse spectrum of business industries, domains, brands and domains was a testimony to the rising popularity of this hugely successful annual event.

Despite the looming recession, Giftex 2009 hosted at Nehru Centre, worli, Mumbai (August 7th - 10th, 2009) was a huge hit! It was the Season’s biggest ever buying opportunity that corporate entities could not afford to miss with a multitude of exciting gifting ideas ever offered on any trade show floor ever. And their representatives thronged the venue in large numbers.

There were several new things on offer at Giftex 2009 for those looking for truly creative ideas. The event was supported by All India Gifts & Stationery Association. With hundreds of stalls and thousands of gifting items, visitors could make a catchy corporate gift portfolio at Giftex 2009.

It had on offer among the most dynamic and contemporary gifting themes ever seen. Considered India’s biggest and the most ambitious corporate gifting exhibition, the event clearly lived up to the hype, providing the perfect opportunity to build an exclusive gift folio.

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Corporate gifting

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Funskool continues to be in the forefront of developing dynamic games for creative and alert children keeping pace with today’s competitive world. Their products - ranging from traditional to high-tech - are developed keeping the evolving needs of children and changing times in mind. 

In the next few blogs, we shall be checking some interesting games across broad themes. They also have on offer tantalizing travel games and superb strategy games for those who ‘have or claim to have a greater percentage of the gray matter, or for those aspiring to increase that.’

These games are a series of intriguing and exciting ideas that sure will enrich and sharpen your thinking process. On the other hand, their series of travel games ensure that you do not miss out on fun quotient when going on a picnic or a vacation with your family, friends or office colleagues.

Funskool’s fun-filled travel games are compact to carry. They are thoughtfully designed and come with self-contained storage trays, making them absolutely convenient. Plus they have quick set-up facilities. Just open them up and enter a world of boundless fun!

Here are some interesting games on offer from the leading toymaker:

Snakes & Ladders: A game that’s been around for centuries! Land on a ladder to climb, on a lippery snake and oops it’s downhill all the way. Find out who makes it first!

Tr. game stay alive: It’s all about staying alive! A subtle game that needs an alert mind and thoughts that keep racing!

Game of games: For those who can never be satisfied with one game here are 14 games in 1! Action strategy words and chance come together on a single board. 14 times the fun!

Globetrotters’ game: Jet set around the world answering questions on each region. A Trivial Pursuit game that takes you at break-neck speed across continents!

Monopoly deal card game: The fast-paced, addictive card game where your luck can change in the play of a card. 
(Information and image courtesy: Funskool)

Tags: business gifting, corporate gifts companies, Corporate gifting India, Best corporate gifts, Business Gifting
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What makes a good gift for a female boss? Gone are those days when having a female ‘boss’ was considered an oddity. As is evident, women are leading the charge in every sphere of life.

Women are increasingly dominating the corporate world and gradually taking over the reins from men at the workplace, which is indeed a healthy trend. According to surveys, they are doing exceedingly well!

There was a time when men felt apprehensive of their being pushed to the sidelines, but this perception has changed with the greater acceptance of the women march into the professional arena. Along with the changed scenario, the context of corporate gifting has changed too.

There are different unspoken rules for gifting a female boss simply because women are different from men. One doesn’t necessarily have to give them anything that is gender-based; the defining aspect is the utility of a gift.

For instance, consider a classy leather purse that has more compartments. Women like to compartmentalize everything and have a special place for their lipstick, pens and hand sanitizer.

So go for a sleek handbag that packs a punch. Ask your female colleague what kind of pursue will do the job or surf the net for new trends and buy accordingly. There are many snazzy options to select from as leading brands ‘feminize’ their products.

Calendars and art works with women-centric themes can also be a great idea. Something like a personalized coffee mug, white tea for health, flower infusions for relaxation, flavored teas, aromas and perfumes for the trend-conscious will also be perfect. Tall elegant floor vases for her office cabin will also a good gift.

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