It can be a real challenge, rather a test of your business skills to be able to find, wrap and present the perfect gift for a corporate client or colleague.

Even you would agree upon the fact that it’s important that you need to be subtle and sensible in your gift giving exercise or else its whole purpose will be lost, so, what does it take to make choice of a correct gift for your corporate friends, partners, colleagues, or clients. This is what we are going to discuss and find out.

Corporate gift giving etiquette is a crucial topic, so we cannot take any chances with our method of selecting and presenting a good gift for clients.

In this series of informative pieces, we shall know step-by-step about the art of corporate gifting and some basic norms to follow.

Step 1: Find something that leaves a lasting impression

• The gift you intend to give your corporate client is a direct reflection of your business ethos.
• Choose gifts which set your business apart and make your clients remember who presented it to them.
• Try to locate something unconventional or distinctive.
• It won’t be bad idea to formulate a ‘gift of the month’ plan that you follow so that you subtly and continually remind your clients that you care and think of them, going beyond day-to-day business.

The next step in selecting a perfect gift is to discover your clients’ specific interests….

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In every organisation, there is a hierarchy of executives at different levels. To maintain a communication channel with all of them directly is not possible at most times. However, it is neccessary for us to maintain our communication with as many people as possible or atleast keep the word that the relationship exists between two people.

Corporate gifting enables you to maintain those communication channels and also keep them open all the time. Sometimes, we have not been in touch with a couple of colleagues for a long time and we require to connect with them again. We can just send them a card that wishes them well or expresses some words of thanks along with a small gift that they would love. Naturally, the gift bought shouldnt be so expensive as you must not make an impression that you are gifting them because you need them for some reason/purpose you wish to accomplish. This simple practice can be done just to keep ones relationship fresh and alive, and keep remain connected somehow with more number of people at the same time you havent been for a long long time.

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Everyone loves gifts and so do you, I am sure. But when someone gifts you an item, you feel loved and special. Certainly, that makes you feel completely accepted by the person who gifted you. In response to that, even you accept the person.

Accepting each other connects you well to each other and builds a platform for effective communication. Communication holds the key to a successful relationship. So, if you wish to better your communication with a lot of people, start gifting them and someday they will gift you back in return. Their gifting you back would mean that even they accept you as they certainly thank you for being who really are. Now, wouldn’t that be great?

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We all do mistakes. Mistakes that change the course of our journey, probably in the negative. And we always require a way to change it soon towards acheiving our goals. These mistakes can be a big distraction, especially if we do it with our clients or even employees.

A mistake while dealing or talking with our clients or employees can disturb the relationship to a great extent. It can create adversity to our business and our experince of life as a whole.

What can we do to cover up or even ask for a chance to cover up our mistakes, especially in business?

One of the best ways would be to send a bouquet of flowers, preferably roses, with a small card describing that you accept your mistake and ask for forgiveness. Along with it, a small box of sweets/chocolates can also be nice though not neccessary.

Corporate gifting is one way we can get what we want by practicing the art of gifting in the right way at the right time and place.

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There are some quick points that one must note while corporate gifting items:

• Know what gift items can be an embarrassment to the receiver. For example, if you are gifting anti-smoking pills to a smoker, that would definitely be an embarrasment.
• Know whether the person at the receiving end is a gadget freak or not. If not, don’t embarrass your self and the receiver by gifting a gadget to a person who is going to maybe sell the gadget off to encash it for money or put it in the trash box. Moreover, there are many worthless gadgets all around the marketplace.
• Know what the other person would like to have rather than just knowing what they are passionate about. There’s a difference between the passion of the person and the person’s requirement at a given point of time.
• Know what the person won’t like to have et all. Thats very important.

Indeed, gifting is done to make the person happy and smile with delight, not to embarrass. So, just keep in mind

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We usually gift our colleagues and others during occassions, but why?

Well, we gift not just to celebrate the occasion but..

To express best wishes on the occasion to the receiver.

The receiver could be anybody whomsoever you connect with in your daily life.

So, is corporate gifting a neccesity or an opportunity?

Ask these questions to your own self:

Is it that your business will suffer if you dont gift? 

What is the purpose of you gifting someone? 

What will be the result if you do or dont gift someone? 

I personally don’t think corporate gifting is a neccessity all the time…

Because it is certainly an opportunity to improve relationships.

Corporate gifting is mainly done to exchange best wishes rather than

just show that you care for your clients irrespective of whether you do or don’t.

Frequently gifting your clients might show up as a lower scale of self-value from your end.

This might lead you to an awkward situation when you stop gifting after gifting consistently.

The timing is very important while gifting people.

One must have a valid purpose while corporate gifting people, especially clients,

otherwise it shows up as a negative remark.

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While you are on the lookout of making the right choice for a corporate gift, you suddenly land up near a gadget store which all the latest electronic gizmos available. Naturally, you decide that you wish to buy a gizmo for your boss. Now, would that be a great idea?

Well, if your boss is not a gizmo freak - then it’s time you look out for something else. But if your boss loves all kinds of gizmos, then it would be a great thing to gift a gadget.

Now what kind of gadgets can you gift?

Here are some ideas…

• Digital Cameras.
• Digital Music Players.
• Blue-Ray Disc or HD-DVD Players.
• Digital Camcorders.
• iPod’s.
• Home Theater Systems and Accesories.
• Mobile Phones and Accesories.

Generally, gadgets turn out to be very expensive. If you can’t afford it, don’t buy it just to please your boss. If you can afford to gift a gadget, then you must choose a gift that your boss will use more frequently rather than keep it on the showcase.

Some really important things to note:

While gifting a gadget, make sure you pass on the manuals, installation set and warranty card to the person you’re gifting. Make sure you buy the gadget gift from a renowned distributor or dealer. Make sure you keep the bill safe with you, even though you wont show the details of the bill to the receiver as a gifting etiquette. Make sure you check the gadget, test it before you even gift-wrap the gadget.

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Choosing the right gift depends upon whom we are gifting and what kind of person he or she is. It’s quite important to be aware of the client’s taste and style to make inner roads to his good books. E.g. the person might be an executive and very fond of playing golf. If he appears on the ‘A’ list of your clients, a miniature golf set for his office will be a hit with him. Or as a smaller option, a golf club or even a card holder with golf clubs will do the job.

There might be middle - level executives who need to plan their hectic schedules, thus a special leather-jacket executive diary would be a great option. If it is a lady, she might appreciate the more aesthetic option like a handmade folder ..

To make sure that the gift fits according to the receivers’ desires, needs and lifestyle is very important.

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We all love chocolates, don’t we? (exceptions excused…)

Chocolates are favorites of all the gifts that we give each other and everyone happily accepts chocolates with a huge smile on their face.

Chocolates definitely make an impression and that too, chocolates help you connect with each other very nicely. The sweet taste of mouth watering chocolates leads us to ask more for it, and that particular want is the defining USP while corporate gifting chocolates to clients, employees or even an ordinary person.

Especially, corporate gifting premium quality chocolates are the ideal way to enhance your relationship to the next level.

Chocolates can be useful highly as a brand promotional tool by gift-wrapping the chocolate boxes with a company logo’s watermark imprinted on it.

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