The exchange of catchy calendars and dazzling diaries is a corporate ritual that is invariably associated with the New Year celebrations. While these are seen as marketing tools by most firms, some go an extra mile so as to turn them into a brand building exercise.

You can either gift the conventional, formal-looking leather jacket diary or opt for a trendy, theme diary that is a collector’s item. For example, for exchanging the New Year greetings, a communications firm made diaries based on theme of human values and branded the same as ‘a companion in the journey of life’.

The diaries, which were gifted, carried interesting and thought-provoking anecdotal stories underlining human values. It was very well received and became a talking point among the corporate circles.

This year, if you are looking for an affordable albeit eye-catching option for New Year gifting, ADINDIA is your ultimate resource. They are the leaders in the domain of corporate gifting, especially diaries. ADINDIA presents the finest, the most sophisticated and exquisite range of classy corporate diaries and other gifts in genuine leather.

Their product range comprises:
• Business Organizers/Planners
• Theme Based Diaries
• Page a day/ Week Planning Diaries
• Management Diaries
• Executive Diaries
• Address Books / Notebooks
• Monthly Monitors
• Table and Personal Diaries
• Corporate Leather Gifts
• Appointment Desk Diaries
• Desk Tops
• Other Utility Gifts

ADINDIA Corporate Office: Aeskays House 2301, Gullian Street,
Dharampura, Dariba, Delhi 110 006
Tel.:  91-11-23254312 / 23281249
Fax:  91-11-23281249

Mumbai:
22B, Venus, Navroji Vakil Street,
Grant Road (West)

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If you are looking for truly functional and affordable bulk corporate gifting ideas, we recommend ADD Pen products for you. Check their wide variety as follows.

Premium Stationery series: 
 
Atom Pencil - Unique Sliding Mechanism  
  
Document Writer – It becomes your identity and your authority. 
    
Elite Class Lead - ADD presents an innovative mode of handling Pencil Lead.
    
Elite Class Pencil – This lightweight mechanical pencil is built to exacting tolerances. 
    
Highlighter – It’s high quality jumbo highlighter that comes in fluorescent yellow, pink & orange shades. 
    
Jumbo permanent markers - Their USP is their size as the name Jumbo suggests.

ADD Pens have many attractive offerings. Their Maestro projects an image of power and royalty. It’s a superb product, packed in attractive manner. ADD pens are available in elegant and classic designs. ADD Carbon-X is sleek and trendy and a perfect gifting idea for the new generation achievers.

Legacy is another jewel in their crown. ADD also presents a special Gem in theri “exclusives” series, namely ADD Envoy. Highness is to experience the pure joy of writing.  Let us check their roller pen series:
 
Alpha Roller pen leaves its stamp of authority. The ADD Roll Tech gives you an unbeatable combination of great features, functionality and sizzling looks. Diamond Roller comes in a classic shape yet it has contemporary design. If you want extra smooth writing, go for Pinxit. Symphony from ADD will give you an unforgettable writing experience.

Tags: Best business gifts, , gifting to clients, gifting india, corporate gifting for employees, Worst gifts, Best corporate gifts, low cost gifts, Corporate gifting, business gifting

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ADD Corporation Limited is among the undisputed leaders in writing instruments domain. ADD GEL is synonymous with exquisite quality writing instruments not only in the country but worldwide.

At ADD Corp., Quality is the topmost priority. Quality that stems from innovation, research and development, even while analyzing worldwide trends in writing technology, is the hallmark of ADD.

Its origin can be traced to the late eighties and early nineties when Mr. M.C. Jain who decided to set up factories in Gujarat. For this purpose, he formed a partnership firm M/s. Deepak Pens & Plastics with other family members. It manufactured and marketed low priced ball pens under the brand name ‘ADVERT’. They commenced operations with a manufacturing capacity of 1000 pens per day.

It became the first company in India to introduce gel pens in 1996. They leveraged the early mover advantage to commence exports in the year 2000. The Gel series and Roller series were launched under the brand name ‘ADD’. Gel series. In 2000, the company ventured into the global market and started exports of its products to many developed countries.

Getting further in to the gifting segment, ADD launched premium gifting solutions in writing under “ADD Exclusives” in 2004. This new launch was highly appreciated by the consumers. They have also launched their range of premium quality pens ‘Chrome’ and ‘Ezee’ that are perfect for corporate gifting.

What makes ADD Corp. an ideal choice for corporate gifting?
• A new benchmark set for product quality and pricing
• A pioneer in product innovation, introduction
• Proactive to consumer needs and aspirations
• Easy access; wider choice of products worldwide

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“Gifts subtly speak a language that is not bound any words or boundaries. It’s a language of reward, remembrance and appreciation. They are an inseparable aspect of any company culture and a means of honoring their valuable clients or staff.”

The above lines sum the spirit of ekco, a unique portal for corporate India’s on merchandising development plus loyalty enhancement solutions. It is in these crucial aspects that they provide clients with a great solution with their array of high quality gift selection ideas. Their versatile and innovative gift portfolio is geared to meet the specific and customized needs of the clients - regional, national and international - and their varied tastes.

ekco can be described as a truly one-of-a-kind initiative to aggregate all possible marketing collaterals under one umbrella. Specializing in innovative Gifting and Customized Promotions and Events, they bring to their client some of the most cost effective and scintillating solutions. They have expertise in diverse areas in the domain of gifting, including precise Product Sourcing; Delivery & Distribution; Loyalty Programs; Seasonal Gifting, and Customised Manufacturing.

ekco with years of professional expertise and experience in procurement and supply of catchy corporate gifts, personalised branding solutions, promotional items and execution of exclusive loyalty Programs retains its undisputed reputation for serving esteemed clientele from across a spectrum of industry segments such as pharmaceuticals, advertising agencies, FMCGs and even FIIs.

Using concise, yet creative search techniques, ekco.in will help you in identifying peculiar gifts or programs that match your tastes and meet your needs.

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The holiday season is in full swing. Shopping for friends and relatives is an inseparable and the most enjoyable element of holidaying. We suggest you some exclusive and ethnic gift ideas. We start with Kerala. Here is what you can get as a gift from the state:

Kathakali masks: The Kathakali masks, an icon of Kerala’s culture-scape, are available as little, pretty souvenirs and showpieces. The painted face as well as long black hair of the costume, complete with the elaborate headgear, these curios are usually made in plaster of Paris, papier mache or clay. The masks are available at the government owned emporiums across Kerala and also at handicrafts showrooms near most famous temples and tourist destinations in the state.

Sandalwood sculptures: They are a tad expensive, but they bear the mark of the fragrance of a rich land and its and memories. The sandalwood sculptures are among the most popular souvenirs like the icons of Ganapathy, the elephant headed god; the trinity of Lord Brahma, Vishnu and Shiva (Mahesh), little snake boats and elephants.

Vaikkol chritrangal (straw picture): The beautiful backwaters and the evening sky, huts and hamlets, hills and valleys, boat race, village fairs, festivals… all these spellbinding sights of Kerala are superbly captured and brought to life in straw art. This craft of pasting straw cut to different sizes on canvas or cloth to create fabulous images is termed vaikkol chritrangal (straw picture).

Tags: Popular corporate gifts, , Business etiquette, Gifting occasions, Best corporate gifts, Worst gifts, gifting etiquette, corporate gifts companies, gifting to clients, business gift baskets

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Before giving or accepting any corporate gift, it is advisable to check if either the receiving or giving any gift, the respective company has specific policies regarding such gestures.

For example, companies in sectors like financial services, retail, insurance and media may have a bar on gifting. If not so, there would be certain restrictions imposed on the value (price tag) of a gift or on occasions on which such gifts may be given. It is better to ask the potential recipient if her or his company has in place any policy on gifting. If that is the case, follow it to the core.
Here is some more insight into the ethics of corporate gift giving:
1. Offering gifts during a bidding process is a strict no-no, even if a holiday or a non-working day happens to fall during this time.
2. Lavish gifts like luxury vacations, high-value shopping coupons are viewed with suspicion and should be used with discretion and only after careful consideration.
3. In some cases as a matter of financial disclosure and justification, it might be required to justify the budgets for gifts.
4. Even when there is no stated or explicit restriction, be careful not to send a wrong impression or create the wrong impression with an expensive gift. Anything that might cause embarrassment or discomfort to your recipient or leads to a reprimand can spook a valuable business relationship.

Tags: Best corporate gifts, business gifting, Gifting events, gifting india, promotional products, promotional gifts, low cost gifts, Gifting occasions, Business Gifting
Corporate gifting, Corporate gifting

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To understand what makes an effective corporate gift strategy is, it helps to follow what it isn’t. Begin by making the differentiation between incentive award and gift giving. Though gifts and incentive awards may often involve similar types of recipients and similar type of offerings, the two vastly differ on both practical and strategic levels.

Gifts are more or less spontaneous whereas incentives are planned. The latter are awards for meeting pre-set levels of activity, such as good attendance, increased productivity and sales quotas. In contrast, gifts are given not as part of any defined or predetermined exchange between giver and its recipient. The recipient doesn’t anticipate a gift for meeting any targets, whereas the recipient of incentive does.
It is rather tempting to view incentive programs and gift giving in the same light. At the end of it, you want to make sure that you’re getting your money’s ‘worth’ from any business investment. Most givers are keen on motivating the recipient in one way or the other, But this is where one needs to be careful.
Leaving employees or customers with the impression, that they are being pushed and not simply rewarded can do more harm than any good. Instead, be subtle in your approach. Look to develop a long-term process of fruitful relationship through a mixture of surprise gifts and publicly announced incentives so that they help in winning the confidence of receivers.

Tags: Best business gifts, promotional gifts, business gifting, Gifting events, gifting india, corporate gifts companies, gifting etiquette, Worst gifts, Popular corporate gifts, Corporate gifting

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Rubik’s Cube is incredibly addictive, multi-dimensional challenge that continues to fascinate puzzle fans across the world. According to an estimate, it has 43 Quintillion” possible moves and only “ONE” correct solution! The engrossing exercise still appeals people cutting across age, occupation and level of intelligence as has been confirmed in a recent online poll that has rated it the greatest toy craze of all times, ranking it way above Playstation and other modern, techno-toys!

The classic Cube will make a perfect corporate or personal gift for the brainy types who will certainly enjoy this immensely popular puzzle. Rubik’s Cube is a six-sided, 3 x 3 puzzle. It’s a perfect brain-teaser with an objective is to twist, turn and jumble the Cube employing various combinations to return it to its original state - every side having one solid color.

The Cube bears the stamp of the genius Erno Rubik, a lecturer at the Dept. of Interior Design at the Academy of Applied Arts and Crafts, Budapest. Hence it’s called Rubik’s Cube. Rubik was fond of geometry, the study of 3D forms, construction and loved exploring the hidden possibilities of combination of various forms and materials. It was the realization that the simplest elements, cleverly duplicated and manipulated, can yield abundant, multiple forms made him invent the Cube. The compulsive interest of colleagues, students and friends in the Cube amazed its creator, but it was months before he thought of mass-producing it.

A solutions booklet along with the captivating, challenging Cube will make the gift complete.

Tags: Corporate gifting India, business gifting, gifting india, Worst gifts, Popular corporate gifts, gifting etiquette, corporate gifts companies, Best corporate gifts, Business etiquette, Best business gifts

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Nearly eight in 10 Indians (77%) prefer Clothes, Sweets (including chocolates- 69 %) and Books (49%) as their preferred gifting items. Importantly, more than half of the people surveyed indicated they would shop online.

Following are the broad findings of a survey conducted by Nielsen India on gifting patterns research panel.

• Differences are there across different age groups in terms of gifting items, budgets and shopping channels.

• Sweets, Clothes and Books are universally popular, but more so with the mature group aged 45 and above

• The younger crowd (15-24 years) prefers to gift technology gadgets such as mobile phones and MP3 players.

• Holidays (travel and accommodation), travel tickets and tickets to amusement parks are popular new-age gift ideas.

• About 20 percent would like to give wine as a gift.

• More than half of the people surveyed indicated they would shop online.

According to N. S. Muthukumaran, Director, Online Panel, the Nielsen Company, India, the technology that has entered our lives in the last 10 years is deeply affecting young people in their twenties who have grown up with it. He says, “To many, it is cool to be seen with the latest model of phone or music system and giving one as a present is in the same league, albeit a costly option for these young folks.”

Look for more findings of the survey indicating the habits and beliefs of Indians regarding gifting in the next blog posts…

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In every organisation, there is a hierarchy of executives at different levels. To maintain a communication channel with all of them directly is not possible at most times. However, it is neccessary for us to maintain our communication with as many people as possible or atleast keep the word that the relationship exists between two people.

Corporate gifting enables you to maintain those communication channels and also keep them open all the time. Sometimes, we have not been in touch with a couple of colleagues for a long time and we require to connect with them again. We can just send them a card that wishes them well or expresses some words of thanks along with a small gift that they would love. Naturally, the gift bought shouldnt be so expensive as you must not make an impression that you are gifting them because you need them for some reason/purpose you wish to accomplish. This simple practice can be done just to keep ones relationship fresh and alive, and keep remain connected somehow with more number of people at the same time you havent been for a long long time.

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