For Blog Post Giftex 2017

Choose smiles over products!

In today’s consumer market, brands have to work hard to stand out from the rest. Over the years, the market has seen a stagnating trend that has made it difficult for every brand to earn more market share.

Sometimes in a bid to create innovative ways to spread awareness about our products, we forget the main principle at play here – the customers do not look forward to seeing your ads.

We all know that watching ads gets annoying and disrupts user experience, regardless of the platform. Ask yourself the question – “Is this my customer wants to see?” Repeatedly displaying ads or spamming creates a negative image of your brand in the minds of the consumer.

According to a study conducted by YouGov (an internet-based market research firm in the UK), 91% of people say ads are more intrusive today than 2-3 years ago.

To change this consumer perspective, we need to tilt the objective a little. Instead oftrying to keep reminding the audience about your product, the brands should focus on creating a positive impact in their minds with as less intrusion as possible.

With practices like social listening, brands can draw basic conclusions to determine the value of the brand in the eyes of the consumer. The communication should then be aimed at getting them to relate and connect with the brand.

Instead of pushing products blindly at the consumers, if the brands were to gift them a feeling, the message will have more potential and a better recall value. And if you do it right, your message can even bring a smile to your consumers. This ‘smile’ should be the definitive goal for any brand.There may be several innovative ways to do this but creative gifts are one of the most efficient ways to leave a positive impression.

According to a study conducted by Promotional Products Association International (PPAI), after receiving a promotional product, a consumer is 85% more likely to do business with the advertiser.Corporate gifting is sure to spread smiles without annoying the consumer with invasive messaging. And because a gift holds some utility, they will perceive it as more valuable than a typical advertisement and feel obliged the brand.

Get the right gift that delivers your brand message by bringing a smile to your customer’s face, at India’s biggest corporate gifting event – Giftex 2017.



Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry. Visit to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at

Sectors that corporate gifting industry players can target

A report prepared by Morgan Stanley estimates Indian food and beverages to go up by about another seven to eight percent. Home & personal care products sales will increase by up to four percent, driven by an increase in disposable income in the next five-six years. Adding appeal to India’s consumption story is fast-rising rural wage levels that have continued to go up, more than 18 percent on YoY basis as of 2012. Read More

Redefining the business of corporate gifts

Right from large corporate gift buyers who are genuinely sourcing for now promotional merchandise and corporate gifts, to wholesalers and retailers from all over India, looking for networking and new business opportunities visit the Giftex venue. It won’t be different this year in Mumbai, with the keenly awaited premier corporate gifting event just round the corner! What are the reasons that are driving the corporate gifting industry?

With strong winds of globalization blowing around and the clouds of slowdown gradually withering, corporate India has become more brand conscious and savvy. Sales strategies are now universal in approach, and as it is the practice world over, Promotional Merchandise and gifts alongside premiums are now integral aspects of their sales strategy.

The gifting business has progressively been redefined. Today any product could be seen as a corporate gift depending upon various factors and the multiple choices available to the giver. Gifting business has the potential of touching an annual turnover of thousands of crores.

Simultaneously, corporate gifting has penetrated into the personal realm of the receiver.The most reliable Gifting industry event. Corporate gifting business, as stated above, has a potential of being a lucrative business domain. Keeping this in mind, Giftex has positioned itself as India’s most powerful and prominent exhibition for the industry, keen to play the role of catalyst in the development of the corporate gift business.

Now in its 26th year, Giftex with its proven capabilities provides exhibitors with three exhibition, 2 in Mumbai and 1 in Bangalore. The biggest names and innovative exhibitors with quality products and cutting edge designs come to the exhibition venue in full force because of its ability to attract more and more Buyers, Wholesalers, Retailers and Traders from all over India.

To become a major player in the corporate gifting business reserve your booth at the Giftex summer show. Find more customers, establish new contacts and reconnect with your current clients and create a presence for yourself in this niche arena…

Tags: , , , , , , , , ,