Brand Building

Block Your Dates..

With 29 years in corporate gifting, GIFTEX is India’s largest corporate gifts exhibition. Exhibit your new age gifting ideas and reach out to right audience at GIFTEX 2016. Get established as one of finest in the world of corporate gifting by giving your brand maximum visibility. Date: 29th July to Read more…

corporate gift

‘Get what you truly want’ as a gift

GIVTED, a new digital service, which lets friends organize a gorgeous gift for any joyous, special occasion, has been grabbing headlines. It has been formed as a sort of retaliation against getting or presenting sundry items as a gift owing to lack of budget or choices. ‘Get what you truly want’, it proclaims, claiming to reinvent the ubiquitous gift-card as the ‘GIVTCARD’. Here are some of the facets of the service: (more…)

corporate gift

Rajasthan offers something for each and every tourist

The desert state of Rajasthan is a diverse kaleidoscope of beautiful art-de-facts. The fascinating range is simply breathtaking and sophisticated. The state has on offer something for each and every tourist who gets amazed by its rich culture-scape, presenting a varied range of arts and crafts. It is a treat for one’s visual senses. The bazaars are full of lovely craft varieties. These products spread a magnificent glow of colors all over. (more…)

Brand Building

What are the ethics of corporate gift giving?

Corporate gifts leave behind an indelible mark. Hence, they need to be picked with lot of care. You cannot go ahead and gift something that is just pretty and attractive. It must ideally reflect your company philosophy or your brand image. At the same time, it must be in tune with the philosophy and image of the corporate client you’re planning to gift it to so that latter would well appreciate your gesture and would remember you for a longer time. (more…)

Brand Building

What and why is changing the way people now shop?

Diwali was once the biggest shopping season for Indians. It is facing some serious competition these days. There’s something different when it comes to the manner in which Indian shopper approach Diwali; some would feel, there is a marked generational shift behind this trend. An insightful ET report by Malini Goyal mentions that about a decade or so ago, the period of Navratra-Diwali had a different shopping glow and feel to it. Here is a quick look at important factors changing the way people now shop. (more…)