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Giftex 2012 will provide you with vital clues to the right corporate gift

February 2nd, 2012

A major attraction of the Giftex show every year is the wide array of options it offers on corporate gifting. It also looks to create an awareness of techniques and advantages of a corporate gifting program thanks to experts with a vast experience in the gifting industry attending the gift.

Getting the right gift to impress clients has always been a tricky topic. There are so many decisions to be made like how much should be spent on corporate gifting exercise. It depends on your business scale and the worth of your crucial clients.

However, an expensive item may not go well with some clients. So the first rule of thumb for you as a gift giver is to know your respective clients first before you select a gift for them. You need to be discreet and selective.

After you have determined the dynamics including purpose of gift giving to fit the budget, your next challenge is deciding what? Depending on the situation and the occasion there are many options available (as you will find out at the Giftex exhibition). Something with an inherent thought behind it is always appreciated. This sure will strengthen your bonds with your corporate clients.

Logo or no logo is another decision to make. Whether to put your company logo or not is a matter of personal choice. Everyone loves seeing their company logo on products, but not every recipient would appreciate it. If you are confident of having selected a gift, which will make a lasting impression, you need not put your company logo on it.

The recipient will remember you by the gift itself if it is ‘different’ and thoughtful. It must help you and your brand stand out from the clutter. So instead of going for plain diary as a gift, you may get one made from exquisite handmade paper with the recipient’s name nicely embossed on it. Being distinctive in approach towards gifting would make sure that the person would always remember you every time he or she sees or uses your gift.

The Giftex 2012 will provide you with various such clues to getting the right corporate gift.


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Why not consider bewildering Bollywood based giveaways as Diwali gifts?

October 23rd, 2009

If you are keen on incorporating glitz n glamour to your gaudy gift, why not try out brash Bollywood themes. If you do not know how, this is something just for you. Here is a young designer who will do the job for you…

Dazzling designer Nida Mahmood, who admittedly has been a hardcore Hindi movie buff, would always dream of cute little things that we could see only on screen. That set her thinking how those gorgeous elements, which light up a film set, could be incorporated in one’s daily life. She mulled over the idea and integrated with the concept of gifting. 

The unique blend has given rise to a venture called as New India Bioscope. She has set it up with her friend Raul Chandra. It has just been over a month ago and the idea has clicked. She has already been chosen to refurbish the Art Deco Theatre in New Delhi, Nida is also going work for a Hollywood production, designing the outfits.

Spice and variety is the essence of her eccentric gift offerings.  These are no ordinary items. As you would realize, the techni-color fun has subtly spilled over onto ubiquitous objects from totes to keychains. She has added dramatic touch to them, terming it as an unadulterated Bollywood touch. There are captivating tea cups and other kitschy items like diaries, bags and home décor elements.

Prices might deter you, if not the concept itself! Price tag of a Gabbar chair will ring in your ears for days together. It is tagged at Rs 45,000. If you are looking for more affordable stuff, go for umbrellas with rain songs like ‘Pyar Hua’ and ‘Ek Ladki Bheegi Bhaagi Si’ from the 90’s to those from the 50’s etched on them. These cost just about Rs 1,000 to Rs 2,000. A ‘Don’ notebook is just worth a few hundred rupees, while Bollywood keychains come cheaper at Rs 100.

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Precursor to Art Expo India 2009

September 25th, 2009

Indian art is slowly but surely becoming a crucial component of an alternate investment portfolio. This shift of strategy is largely being driven by the fact that Indian art is drawing attention and valuation that it thoroughly deserves.

Contemporary Indian art is gaining prominence worldwide. So it is not mere coincidence that Art Expo India has emerged as among the most prestigious art events to showcase Indian art for collectors and art lovers worldwide. It is among the most important art event in India, a cultural highlight for the country.

The three day long Art Expo India 2009 event, starting from 25th September, is a platform to launch Indian art in the international arena with meticulous selection of top galleries and well-conceived program of special exhibitions, seminars and other events.

Speakers Schedule at Art Expo India 2009
25th September

5:00 pm: The Key note address will be Mrs. Kay Saatchi in conversation with Malika Sagar Adwani on spotting young talent and building up an art collection.

26th September

•12:00 am – 1:00 pm: Art in Life: the daily pleasure of collecting, Dr. Rashmi Poddar in conversation with by Judith Greer.

•3:00 pm – 4:00 pm : The aesthetics of the erotic Dr. Alka Pande, Satish Manashinde moderator Anjolie Ela Menon.

•4:30 pm – 5:30 pm : (X)topia: A Search for Place, A Place for Search - A Conversation between Jitish Kallat and Ranjit Hoskote..

27th September
•12:00 am – 1:00 pm : Everything is Art a panel discussion between Bose Krishnamachari , architect Shantanu Poredi moderator Rajshree Pathy.

•3:00 pm – 4:00 pm : Sharan Apparao & Menaka Kumari Shah buying art in recessionary times Moderator Brian Brown.

•4:30 pm – 5:30 pm : Kirsty Ogg  in conversation with Abhay Sardesai on Indian Art in an international prospective.

Art Expo India 2009 serves as an opportunity to know more about adding art as an asset class in your portfolio, and also as an option for gifting at corporate and individual level.

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AEI to act as a window to peep into vibrant Indian art scene

September 22nd, 2009

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Art has a great display and asset value for both individuals as well as corporate houses. It makes a treasure to cherish in every sense. This value will come to the fore at Art Expo India 2009 (Venue: Nehru Center, Mumbai; Dates: September 25th - 27th) is a comprehensive source for understanding art – its past, present and future. It will present a wide array of works by famous and upcoming Indian artists.

Despite the recession and the subsequent fall in prices, experts feel the market for fine art is still very strong, though not as hyped as it was a couple of years ago. Importantly, long term collectors want to use this phase to build on their portfolios.

Especially, a host of investors-individual as well institutional- from European and American art circuit are looking to add Indian art to their collections. For many of them Indian art is still new. Art Expo India 2009 will act as a window for them to peep into Indian art.

Trade & Technology Exposition Co. (India) Pvt. Ltd was established in 1987 as an exhibition organizing company and several events on different themes were organized thereafter. Their flagship exhibition is GIFTEX which is now in its 21st year. With over 70 Shows to their credit Trade & Technology have the experience, the ability and the understanding of the art market as well.

The organization is headed by Vickram Sethi and has a support team that specializes in setting up trade events.  He has been setting up art shows and events from 1990. Before setting up art expo, the core team members had visited art fairs all over the world speaking to both galleries and art buyers to understand their needs. Being in both businesses Trade & Technology Exposition Co has the ability and knowledge to put together a major art event that would cater to the needs of the broader market.

Visit and enjoy Art Expo India 2009! The vibrant vistas of Indian Contemporary Art have opened for you.

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Avoid last minute hurry and more tips for a gift card

September 9th, 2009

Gift cards are just one among the various types of prepaid cards that are offered by banks. Other types comprise forex cards like those offered by HDFC and SBI. They can be utilized for purchases and cash withdrawals in the requisite foreign currency overseas.

Other prepaid cards are meant primarily for corporate entities and not individuals. For getting a gift card, you need to fill a basic form and hand over the identity proof plus the cash to any local bank branch. You will be issued it on the same day.

You need to check about the fees and limits, if any. Processing your gift card application incurs a fee. The amount is in the range of Rs 100 to Rs 200. It varies from one bank to another. The amount is higher in banks such as IDBI and Axis, where the activation fees are one percent of the amount that is loaded onto the card provided the card value is more than Rs 10,000.

You can get a gift card for any denomination, from Rs 500. The ceiling on the gifting amount varies depending on the bank you approach. The cap roughly ranges between Rs 10,000 (at banks likes HDFC) and Rs 50,000 (at Axis and ICICI).

Though the gift cards are supposed to be easily available at all local bank branches, this is not always the case. Smaller bank branches may not stock gift cards at all times. The personnel there may ask you to visit the main branch. Also, your cheque may take an additional day to be processed and the card will be activated only after that.

If the gift card has been presented before the activation has been done and if the receiver immediately uses it, the transaction will be declined.


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A perfect gift idea for the rains

July 1st, 2009

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At giftex, you will come across a wide range of products, which can be well used as a promotional gift for any corporate occasion. An umbrella is one such timely gift. It is one of the most useful articles for any person in the monsoon season. The weather may not be friendly always. And the umbrellas can be of great help in the summer too.

Your company can use this is an ideal promotional item that can serve the twin purpose of a gift and a brand promotion tool. You can gift it to your employees this monsoon. The collection of promotional umbrellas available ranges from the most popular Wentworth Golf Umbrellas to the cute Budget Mini Golf Umbrellas.

There are different types of umbrellas that meet the requirements of people. In fact, they can make a perfect gift for any season. However, they find it to be most useful in the rainy season, for example, a vacation in the monsoons.

The printed umbrellas are available in different sizes. People usually prefer colored umbrellas, as they look more refreshing and add a fashionable touch. Colored umbrellas give added benefits to the companies to choose the appropriate shade that suits their brand identity color. There are a number of standard colors available to choose from. The colors are chosen in such a manner that they will give fabulous display of the brand logo and the promotional message on them.

The double-colored printed umbrellas, for example, navy blue and white or the navy blue and yellow are the excellent color combination to display the brand name in the most contrasting background color. There are single-colored umbrellas available as well in the light shades and darker shades so as to allow the companies to pick them according to their brand identity color. Importantly, you will find them to be the most effective for spreading your corporate message across the customers.

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Unraveling success secret of HUL’s vitality index project

June 22nd, 2009

In our recent blog, we discussed a unique initiative by Hindustan Unilever for all its employees. The company has set certain parameters that are meticulously measured, and a score is given to each employee on a vitality index score card.

The lower is the score, the better is an employee’s vitality;  a score of 0 to 4 puts the employee concerned in the green zone, a score of 5 to 6 slots one in the amber zone and a 7 plus score puts one in the red zone. Each employee is informed about his/her personal vitality score/color zone in a confidential manner.

Such relation building programs are a big boost to the employees’ morale and far more gainful than mere monetary rewards and incentives.  Of course, these measures succeed only if there’s a buy-in at the top! The top management committee ensured this. Another challenge was to create a buzz around the initiative. Mailers and posters like ‘Do you see red every time you see a staircase?’, or ‘Cool as a cucumber about your health? Don’t wait till it becomes red-hot’ were circulated.

In the next stage, employees were prompted to improve their vitality scores by conducting workshops  across the company’s different locations, through events such as Family Day, Walkathons, Vitality Exhibitions, nutritional menu counseling etc. Interactive sessions were held to teach the employees about the concept of BMI, ways of improving lifestyle, healthy diet to avoid/reduce weight gain as well as proper exercises for weight management.

The focus has been on scientific exercise methods, correct practical nutritional advice, and stress management techniques. The aim is to create health awareness so as to attain better fitness levels and enhanced lifestyle patterns. Workshops are conducted on post-retirement health planning for managers. At a basic level, the vitality index project reflects common sense: The healthier your employees, the more likely they’re to be (efficient) at work.

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Smartphones to gift

June 11th, 2009

In today’s hectic work life, your friend or colleague sure would appreciate an offering that eases up their workload. Smartphones are essentially for those who demand literally everything at their fingertips from jazzy voice services to handy productivity-enhancing features, and that too without compromising on the cute looks. There are ample handsets to gift in this category as well.

An overwhelming variety of handsets available in the market only makes the decision even more challenging for those looking to gift something to smartphone lovers. To simplify your task, here is a look at two of the most suitable business phones you can consider for the purpose of gifting.

Nokia E75: the complete multimedia offering
It is a good choice because with it users find easier to adapt to a familiar-looking interface. However, the unique feature that sets Nokia E75 apart from other phones is its ability to allow integration of messaging and email services. Follow a simple three-step process and one is all set to support up to no less than 16 email accounts and this along with third party email solutions like Gmail and Yahoo! Another key feature is a 2.4 inch landscape slide-out keyboard. It will make life a little simpler for executives. You can get this device for Rs 26,299.

Blackberry Storm 9500: A good choice in the business phone category
Blackberry Storm 9500 is another excellent choice that closely follows the leader. Priced at Rs 27,990 it is available on Vodafone networks. The device can serve as a valuable upgrade for those who love Blackberry. Storm can though, disappoint conformists who think that a physical QWERTY keyboard is irreplaceable.

The entire screen of Storm acts as a virtual keypad. Browsing the web, playing music and reading emails is a doodle on the 3.25” screen. The Storm has other usual corporate features like push email as well as administrator control.


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Advantage of gifting gold in electronic form

June 4th, 2009

As we checked in the previous blog post, gold ETFs are very much similar to a diversified mutual fund plan. Instead of investing the corpus in equity, the money is invested in gold. We learnt about gold ETF schemes on offer from UTI, Quantum, SBI mutual fund, Kotak and Reliance.

Just to elaborate and simplify the concept further, ETFs are essentially mutual funds that are listed on the stock exchange. Here, the underlying core asset is standard gold bullion. You can use this instrument to buy gold bullion on someone else’s behalf, and present a meaningful gift. Corporates can consider gifting them to their employees as well.

Let us check the various features of gold ETFs and how they are managed:
• As for denomination, one can buy even one gram at a time. With Quantum, you can purchase half-a-gram at one time.

• When one wants to sell back the gold in physical form, the making charges of jewelry are wasted as they cannot be recovered. In fact, the gold in physical form is mostly sold at a discount to its original price owing to depreciation. Coins and bars suffer from similar issues. On the other hand, units of gold ETFs can be sold by either with a few clicks in case you have an online trading account or by a call to your broker.

• Tax benefits is one major advantage of gifting gold in the electronic form. It’s free of wealth tax. It attracts just 10% long-term capital gains tax as against 20% in case of physical gold.

• Again, there is absolutely no doubt on the count of purity because impurity risk is non-existent with gold ETF. This can be an issue with the gold in physical form

• Security is of course taken care of by the fund, unlike in the case of jewelry or other forms of physical gold where the threat of theft always looms.

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‘Touchy’ options for gifting gizmos

April 24th, 2009

In the previous blog, we introduced you to Microsoft coffee-table-sized computer ‘Surface’. As we pointed out in the last posting, there are several gorgeous options for gifting gizmos to your tech-savvy buddies or relatives.

Touch-screen is the technology that all tech-savvy people will be reaching out for. You can spot the trend for gifting a nice gizmo if you are willing to spend a bit more for someone special. It is the mobile device market that is set to witness a flood of touch phones this year. They are affordable too.

According to an ABI research report, Samsung and Motorola will dominate the market in 2009. LG products such as LG Cookie, KS20 and Viewty are also appealing. LG has been aggressively launching entry-level handsets with amazing touch-screen features, whereas Samsung has on offer premium products. Samsung Pixon (8 mega-pixel camera phone, priced at Rs 28,750; Samsung Omnia (GB)priced at Rs 35,999, and TouchWiz priced at Rs 20,899 are the three hot picks that you cam go for. Nokia’s entry-level 5800 Xpressmusic, HTC Touch series and RIM Blackberry Storm are all worth considering.

When it comes to computers, there is Asus as well. The winner of the prestigious Red Dot design award has Eee Top PC. It’s an all-in-one, catchy touch-screen device, to make computing interactive. The firm has opted for an Opera browser to allow easy-touch navigation sans mouse or keyboard.

The Eee Top costs Rs 44,000, and brings immense glitz to one’s desk. Eee Keyboard PC is another touch-based innovation. It’s not yet commercially available, though! The PC is expected to incorporate the functionality of a desktop with a flashy keyboard, weighing just under a kg.

The gizmo can ably turn a LCD monitor into a full-fledged PC & multimedia entertainment centre thanks to its amazing ultra-wide band wireless connectivity. Eee PC T91 tablet PC with a touch screen (8.9-inch) incorporates features like the one of handwritten notes jotted down and ‘stuck’ on it or dispatched to other Eee computers. It lets users flip through, organize, edit as well as upload photos quicklys. 

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