The annual Giftex show embodies the creative, trend-setting spirit that defines the corporate gifting industry. The ability of bringing the best in business under one umbrella can be attributed to the fact that the event is conceptualized and managed by a team of experienced professionals.

Specialists in the gifting industry belonging to Trade & Technology Exposition Co. (India) Pvt. Ltd have conceived it as a complete and comprehensive exhibition and event management platform. They have successful hosted several events on different themes, and Giftex is a testimony to their capabilities.

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts! The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

In this context, Giftex is a one-stop shopping event for bulk purchases by corporate entities and traders, giving everyone access to India’s top sourcing hubs. All the earlier Giftex editions had been a huge hit, and this year’s edition to be held at Mumbai’s Nehru Centre in just about a week from now, promises to be a blockbuster.

And here is a word of advice to make the most of your gifting program: Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

For many more such ideas and gifting options, visit Giftex 2012!

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A highly professional approach over the years has ensured that business visitors at Giftex, the much awaited event related to the contemporary gifting industry, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show.

No surprise, the previous edition of Giftex was an extraordinary success. As stated above, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged the exhibition venue to be part of this grand showcase event for the whole gifting industry.

Just peeping into the past, Giftex was started more than two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event. Giftex, Trade & Technology Exposition Co. (India) Pvt. Ltd. has now established itself as a leading exhibition organizing company that hosts several events on different themes.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

Giftex occupies all the five halls of spacious Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted. In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

Giftex has emerged as a premier event for the entire gifting industry. The organizers are confident that the exhibition would be a huge success and offer exciting ideas for the corporate world this year, too!

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Giftex is pleased to unveil extremely powerful and pacifying, vibrant and vivacious Vastu gifts from one of India’s largest house in the ancient Vastu Shastra Consultancy, Dr. Raviraj Vastu Spiritual Services.

Meruprustha:

This galvanizing object means a three dimension form of shreeyantra which is most powerful and effective made from either an alloy of five metals or crystal. It is good for all round success, prosperity - health - harmony as well as physical - mental - spiritual growth

Wish Pyramid:

It’s a specially designed six layer pyramid with small nine pyramid chip and sudarshan plus lotus effect on basal plate. This pyramid is fitted with complete shree yantra on base. Wish pyramid should be placed in safe locker, cash drawer of shop or office drawer. Your wish one at a time written on piece of white paper with red ink is to be placed inside this pyramid. The pyramid energy help to achieve your objectives as well as it will safeguard your valuables.

Vasturaviraj 45 Pyramid Swastik:

In order to activate center region of big projects, industries or plot of land, 45 pyramids are placed underground in the form of Swastik. Pyramid & Swastik together means –‘Two together perform better’.

Lord Kubera statue:

Lord Kubera is known to a wealth-manager of the Gods & Goddesses. It helps in stabilizing and multiplying the wealth as well as controlling outflow of money and reducing unproductive expenses.

Super Energy Set:

This is highly effective as centre plate or controlling unit. In case of vastu with serious vastu defects, it is necessary to use this unit. It is comprised of nine octagonal plates with 5913 pyramids, 81 crystals representing 81 houses and semi precious stones for navgrahas (Nine planets) 81 lotus symbols with 81 swastik copper chips symbols from the bottom.

This is to be placed in centre region under flooring tiles or these nine plates can be spread on master bed under the mattress. This product is highly effective and known for miraculous results. In the bottom centre plate there is provision of special chamber in which a very specific prayer to Lord of Vastu is placed with intentions for total peace and prosperity.

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Giftex is here again! The 2012 edition is set to underline why the event is without doubt among the most keenly awaited and highly valued shows in its domain. It’s truly one of its kind event not only in Mumbai but across India.

Indeed no other exhibit revolving around the theme of gifting manages to generate so much buzz and excitement as this annual show. What are its features that make Giftex so special and unique?

•    Giftex acts as a one stop shopping event for bulk purchases by corporate entities and Traders, giving buyers access to India’s top sourcing hub. It will have on offer among the most dynamic and contemporary gifting themes ever seen. All the innovative gifts can be sourced under one roof.

•    Despite the looming recession world over, India continues to do well as a nation. The country’s industry and corporate houses are doing reasonably well. Giftex 2012, to be hosted at Nehru Centre, worli, Mumbai will sure reflect the vibrancy of India’s resilient corporate scene! It is going to be the Season’s biggest ever buying opportunity professionals and marketers cannot afford to miss…

•    There are going to be several new gifting ideas on offer at Giftex 2012 for those looking for creative options. With hundreds of stalls and thousands of gifting items, you can get a catchy corporate gift portfolio – in retail and in bulk.

•    Considered India’s biggest and the most ambitious corporate gifting exhibition, the event is sure to live up to the hype, which it has generated over the years, providing the perfect opportunity to build an exclusive gift folio.

The truly overwhelming response to the previous Giftex edition was because of extremely enthusiastic participation. This is another exciting aspect of the event. Top business professionals cutting across a diverse spectrum of business industries, domains, brands and domains is a testimony to the rising popularity of this hugely successful event.

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A popular form of a gift card is the one issued by retail establishments. A retailer will give a card instead of a voucher. This type of card is an improved version of a gift voucher, as it allows multiple transactions to be carried out. Landmark, for instance, has similar cards on offer.

On such occasions, shopping reaches its peak across India. A festive season is obviously one for shopping clothes, accessories, furniture, gadgets and much more as there are lots of discounts, cool deals and offers available during this period. Keeping this in mind, gift certificates are ideal for grand festive occasions like Diwali, the festival of lights that brings a large family, a group of friends or even a work unit together. And obviously when a group of people meets at one place during a major festival, there is bound to be some gossip, partying as well as exchange of wishes and gifts…

Gift vouchers are in keeping with the tradition of gifting during a festival as part of the time-tested ritual of wishing each other joy and prosperity as well as exhibiting the spirit of sharing and caring. Every person, who looks to make a gifting gesture, also makes an effort to save money. From this angle as well, a gift voucher is a smart corporate gift option. An individual can present it to family members, friends, colleagues, employees and relatives.

Gift vouchers are widely presented on festive occasions as they entail a lot of benefits. First of all, they would enable the receiver to buy a gift of his or her own choice. Next, they also enable the receiver to save money that would have been spent in buying their choice of gift anyway. On the other hand, gift vouchers allow the giver to save the hassle of customizing a gift. Whichever way you look at it, a gift-voucher is a smart way to gift during a festive occasion. So what are you waiting for?

To sum up, keep in mind the following keys to successful gifting:
1. Define the Purpose of Giveaways

2. Set Your Budget and Quantity

3. Logo or no long and personalization

4. How will you distribute? - In person, mail, trade shows

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The occasion is celebrated across the world in the memory of Saint Valentine. But who exactly is this mysterious man? We are sure you would be curious to know as why we celebrate this day. We take this opportunity to dig into the history of Valentine’s Day and throw light on the patron saint who is associated with the day. Read the rest of this entry »

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Specific rules and norms are set by respective advertising standards authorities in different countries. The same are monitored by committees that keep a tab over advertising practices that can often be misleading. These bodies are independently administered and serve like a watchdog.

For example, Advertising Standards Council of India (ASCI) functions as a self regulatory voluntary organization. The role and functioning of ASCI encompasses addressing complaints received from consumers and industry against advertisements and claims that are considered as false or misleading. It is important in this context that we consider the difference, albeit subtle, between a prize (awarded to a lucky few winners) and a gift (available to all or a majority of entrants to a promotion irrespective of the fact whether they win or lose).

This distinction should always be made amply clear to consumers who are being targeted or approached through the promotions offer in form of prizes or gifts. If all or almost all participants are entitled to an award in a promotion, it should not be termed a prize. In such a case, it may be denoted as a ‘gift’, ‘reward’, ‘award’ or a similar term as long as the context does not get misleading to consumers. 

For example, promoters should not make a claim that respondents can get to ‘win’ a ‘reward’ because the terminology is improper, confusing and inconsistent. In other words, respondents get to ‘win’ a ‘prize’ but are ‘awarded’, ‘allocated’ or ‘given’ a ‘gift’. Let’s take a practical case. A few years ago, the UK based Advertising Standards Authority (ASA) mulled over a rather complicated promotion that involved the promoter offering several prizes and gifts.

The promoter considered that since recipients got one of two or three gifts on offer with no single gift going to ‘all or most’ of them, each gift could well be described as a prize. However, the authorities stipulated that since the vast majority of respondents would get one of two or three low-value items, they should be termed as gifts. The promoter thus had to withdraw the claim that these were rather prizes, and not gifts.

So make sure that you promote the program in a proper context so that it is not perceived to be misleading consumers.

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Sunflowers, lilies, orchids, roses etc, they all seem be in full bloom on the streets of Mumbai. Well, we are referring to some trendy hair accessories that have given way to new ‘flower girls’ in 2012. You may be wondering what this piece of information has got to do with gifting…Read on!!!

The point this writer is trying to make that you cannot ignore the current trends and the in-things while deciding what to gift and in which form? Now a drop of hint here: As far as hair accessories are concerned, the ravishing retro look has found another expression in them as well. You might have noticed this if take a casual stroll down the city’s main fashion alleys.

You will get to see an array of fascinating floral hair clips, hair clutches and head bands - in feather, cotton, silk, or chiffon.  The fabulous floral hair accessories - large and small, minimalist or otherwise – are clearly the fashion du jour. Most experts and ardent fashion trend watchers reveal that a maxi dress coupled with a floral hair clip can make a perfect pair.

Tie-up head bands mixed with floral accessories is also a unique fashion statement. Floral pins can well be teamed up with an outfit as a befitting brooch or they can form part of your sizzling shoes, lending a feminine touch to the overall appearance. What adds to their popularity is the wide range of captivating colors in which they are available.

You may consider hair accessories like floral head bands of all kinds to suit your woman’s look and outfit, which jell with her personality. This, I am sure, will sure warm her heart. It makes her realize that you are taking efforts to make her feel special. If one of your friends or relatives is visiting a foreign country, you can ask them to get such accessories as a memento that you may opt to gift later.

Fashion is a way of expressing your attitude. And gifting some amazing accessories on an occasion or just casually is always a nice gesture.

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It always feels so much better and nicer to give than to receive, if you are relish the act of giving yourself. But then there is nothing worse than that act of ripping off colorful fine wrapping paper to unveil some gym socks, a ubiquitous CD box set of any kind or that oh-so-obviously re-circulated scented candles. Well, it can be just enough to make you seek a lump of coal, know why!

Of course, an array of online tools have long been there to let you cobble together a quick list of things that you would love others to gift you.

Pinterest

• As its name suggests, this service indeed acts as a virtual pinboard wherein users can save items that have caught their eye online.
• The site is developed with the basic understanding that  surfers in their zigzag across the online realm are constantly stumbling across interesting books, cute trinkets, pieces of furniture, iPad cases and other objects. It lets them save all these items and organize them into specific sets, including holiday wish lists.The service allows users to follow others’ lists to come up with enhanced gift ideas.

Evernote

• It’s a note-taking service that lets users add tags to the photos and notes they save. Adding a ‘holiday gift’ tag to those items will create a list of desirables.
• It has teamed up with ShopAdvisor that analyzes gift ideas in your account and searches the Web to look for matching products. It sends information about where to find them - online as well as offline.

HavetoHave

• HavetoHave allows people to clip and to save products from across the Web and then assemble them into handy shopping lists.
• The website allows members to find and to follow their friends as well as browse through the items that they have saved, either as a way to get gift-giving ideas or as suggestions to add to their own wish lists.
• As a bonus, it has put in place a built-in blue-light-special alert to tell people when an item they have flagged has actually gone on sale.

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Corporate gifting is very important to maintain good relations with your key clients. If you do come up with an idea of a novel gift for them, it will do the trick for you. Conversely, if you give a gift that really looks silly or makes them feel awkward, you may even stand to lose the deal. All of a sudden you find yourself in an unsavory situation. So you need to be careful and judicious. Of course, with a good selection, gifts can help to build lasting corporate relations.

Corporate gifting is done to promote relationship with our employees, clients and others, as we all know. Imagine presenting a beautiful cross pen to a prime customer with his name on it. It’s the ultimate excitement one can get from a gift and render it the most memorable gesture. In essence, corporate promotional gifting is an expression of appreciation of the client’s importance to your business. Here are some important things to keep in mind in this regard:

• A key aspect of corporate promotional gifting is ‘customization’; i.e. just the manner in which the company’s brand logo can be impressed upon the gift, the customer’s name can be embedded upon the gift too.

• As a rule, the person gifting his/her client must know some very specific details about the client. These specific details could be major characteristics, like/dislikes, habits, age and other facts.
• Getting acquainted with your client’s personality and thinking patterns would make up a great deal while choosing the right gift for a corporate client.
• Every person may love a certain gift and might dislike a certain gift. It is better to know your clients and then choose specific gifts for them rather than pick a random item without knowing the clients’ personality and characteristics. It would do more harm than any good.

Corporate gifting is a gesture that in a small, albeit significant way acts as a recall medium - when the client has to make a decision; your logo appears automatically in front of his eyes thanks to the timely and pertinent gift. Even little things that are personal in nature and spell the difference between you and your competitor will help generate sales and build long-lasting relationships. Corporate promotional gifting will always remain as a premium business etiquette and relationship-building activity.

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